Marketing Management1
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Transcript of Marketing Management1
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Nature of business and Marketing Information through
Newspaper in Bangladesh: An analysis from February 01-
February 28
Introduction
A newspaper is a periodical publication containing news of current events, informative articles,
diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-
grade paper such as newsprint. By 2007, there were 6,580 daily newspapers in the world selling
395 million copies a day. The worldwide recession of 2008, combined with the rapid growth of
web-based alternatives, caused a serious decline in advertising and circulation, as many papers
closed or sharply retrenched operations.
General-interest newspapers typically publish stories on local and national political events and
personalities, crime, business, entertainment, society and sports. Most traditional papers also
feature an editorial page containing editorials written by an editor and columns that express the
personal opinions of writers. The newspaper is typically funded by paid subscriptions and
advertising.
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Types of news presented in a typical news paper
A typical newspaper is divided into multiple sections. A list of standard newspaper sections are
given below:
Local/domestic/national news
International news
Business/finance/economy
Politics
Sports
Weather
Classified ads
Interviews
Letters from the readers
Opinion/editorial
Entertainment/comics/crossword puzzle/horoscopes
Arts, culture, literature
Events/movies
Broadcast/cable television guide
Society/people
Tourism/travel tips
Computers
Automobiles
Style/fashion
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Cooking/cuisine
Health/medicine
Home & decoration
Family
Kids/youth
Magazines and other supplements
It should be pointed out that these sections do not necessarily appear in all newspapers. Within a
newspaper, these sections may not be mutually exclusive.
Meaning of Business and Marketing Information
Business information is one of the three main segments of the information industry.
Marketing information is any information used or required to support marketing decisions - often
drawn from a computerized 'Marketing Information System'.
business and marketing information from February 1 to February 28
1/2/13
BD much behind other neighbours in farm output, speakers tell seminar
2/2/13
Oil prices rise in Asian trade
Onion, fish further up
weekly currency round-up
Walton gets 1st prize in Premier category at DITF
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IMF seeks 'durable solution' to Cyprus problems
China approves HSBC sale of Ping An stake
Euro-Parliament team due soon to check on govt measures
BTRC guideline to protect rights of consumers in the offing
GI Law will be passed in winter session of parliament to protect nat'l assets: Barua
Gazette on new import policy published
Harald Lipkau due today
Brian Lara inaugurates Elite Paint factory BMRE
3/2/13
Country gets more than US$ 14b as remittance in 2012
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Textile millers to get cash incentive
ECB to hold rates steady
Netherlands keen to invest in Bangladesh
Weak yen yet to reach corporate Japan's bottom line
exchange rate
Walmart continues lobbying in US for India entry
China services' slow uptick highlights mildness of recovery
Sri Lanka, Luxemburg to avoid double taxation
Trade deficit with Thailand crosses $881.50m, GM Quader tells JS
India should 'review FTAs' to boost farm exports
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5/2/13
Tk 10b flower market growing by 10pc every year
Storers up potato preservation costs by 12.5 per cent
Publi
Tax at source on savings instruments up by 22pc Storers up potato preservation costs by
12.5 per cent
Sonia H Moni
The country's cold storage owners have increased
potato preservation cost by 12.5 per cent to 50
paisa...read more
CAFAXPO 2013 with product diversification
starts tomorrow
Our Correspondent
CHITTAGONG, February 4: The CAFAXPO fair this year will
exhibit diversification of products and development of backward
linkage...read more
News Briefing
Milk Vita’s new MD takes office
Munir chowdhury took the charge of Managing
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Director of Milk Vita, a press release ...read more
Tax at source on savings instruments up by 22pc
More sales recorded
Rezaul Karim
Tax at source on savings instruments and bonds has increased by
about 22 per cent in the last ...read more
Storers up potato preservation costs by
12.5 per cent
Sonia H Moni
The country's cold storage owners have increased
potato preservation cost by 12.5 per cent to 50
paisa...read more
CAFAXPO 2013 with product diversification
starts tomorrow
Our Correspondent
CHITTAGONG, February 4: The CAFAXPO fair this year will
exhibit diversification of products and development of backward
linkage...read more
News Briefing
Milk Vita’s new MD takes office
Munir chowdhury took the charge of Managing
Director of Milk Vita, a press release ...read more
iPad, tablet PCs replacing laptop in local market
BD advised to achieve 8-9pc GDP growth
SC orders disposal of writ in 4 weeks
exchange rate
Ukraine eyes IMF, Russian rescue from recession
Etihad Airways posts 200pc rise in 2012 net profit
Spanish registered unemployed rises to 4.98m in January
Panasonic shares soar nearly 17 per cent on earnings
EU leaders scramble to rescue budget summit
India's rice exports to fall this year as rivals sell cheap
Nature of business and Marketing Information through Newspaper
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In Bangladesh most newspaper has separate trade and market page where different business and
marketing related news are published.
Different forms of business information that are published are given below:
News
Market research
Credit and financial information
Company and executive profiles
Industry, country and economic analysis
IT research
Different forms of marketing information that are published are given below:
News of new product launch
News of new company or existing companies new branch
News of different companies newly appointed high officials
News of Brand ambassadors’ of different brands
Market price of different products
Problems and opportunities in local and global market
Analysis of
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5/2/13
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6/2/13
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7/2/13
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8/2/13
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9/2/13
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10/2/13
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11/2/13
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12/2/13
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13/2/13
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14/2/13
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15/2/13
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16/2/13
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17/2/13
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18/2/13
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19/2/13
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20/2/13
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21/2/13
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22/2/13
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23/2/13
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24/2/13
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25/2/13
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26/2/13
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27/2/13
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28/2/13