Marketing & Management Strategists

Pearce Flannery

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Lessons From

Grabbing The Oyster.Anecdotes And Advice From Icons Of Irish Business

Written In Aid Of Childline

Denis Brosnan Pat McDonaghLouis Copeland Michael HerbertDenis Desmond Padraic O CeidighDeclan Ganley Feargal QuinnAnne Heraty Niall QuinnLiam Griffin James Sheehan

Face The Current Reality

Confront The Brutal Facts

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pragmatica

S

TO

W

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G A P

What firm must know

What firm knows

What firm can know

What firm must do

KNOWLEDGEGAP

STRATEGICGAP

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One Essential Tool

Mindmapping

Attitude

The Single Greatest Element Of Success!

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pragmatica

3 A’s

Achievers

Adequates

A********

25%

50%

25%

British Airways

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Dead-beats

Politicians

Cynics

WinnersATTITUDE

ENERGY

Putting People First

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Marketing & Promotion

Focussed Strategy

Broadcast

V’s

Narrowcast

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Developing An Effective

Marketing Plan

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Understanding Your Market

C C C Consistant CommunicationContinual

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Understanding Your Market

Focus Groups

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Marketing Plan

The Kipling 6:

I kept 6 honest serving men.

They taught me all I knew.

Their names were what and why and when,

how and where and who.

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pragmatica

WHEN

HOW

WHAT

WHO

WHY

WHERE

PLAN

Questions

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