PROJECT OF MARKETING MANAGEMENTMY TOPIC FOR PROJECT IS “LIPSTICK”

REASON FOR SELECTION OF PRODUCT

I HAVE SELECTED MY PRODUCT AS “ LIPSTICK “ BECAUSE I LOVE TO USE LIPSTICK AND IT IS ONE OF THE MOST IMPORTANT PRODUCT IN COSMETICS .

TODAYS MODERN WORLD INDIAN GIRLS HAVE A GREAT DEMAND OF LIPSTICKS.

Lipstick is one of my favourite product . So, I have choosen my product “LIPSTICK”

MARKETING MANAGEMENT

Marketing management refers to planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services.

INTRODUCTION THE VIVA INTERNATIONAL LTD. IS A FRENCH

COMPANY HAS 2 YEARS HISTORY IN THE INDUSTRY OF COSMETICS. VIVA INTERNATIONAL LTD. PARIS WAS INCORPORATED ON 15 JULY 2013.

IT HAS VERY WIDE PRODUCT LINR WHICH INCLUDES LIPSTICKS. PERFUMES AND FACE WASH.NOW IT HAS STARTED ITS OPERATIONS IN INDIA.VIVA INTERNATIONAL LTD. INDIA IS UNDER LICENCE FROM VIVA INTERNATIONAL PARIS. THE COMAPNNY IS PLANNING TO LAUNCH “GLORIA” LIPSTICKS......

PRODUCT

In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs.

My product will come in different shades so that every female get the colour of her choice in

lipstick....

PRICING

PENETRATION PRICING:• “LOW PRICE” TO SECURE “HIGH

VOLUMES”• PRICE SET TO PENETRATE THE

MARKET AND TO CAPTURE THE MARKET SHARE.

• USEFULL WHERE LAUNCHING INTO A NEW MARKET WITH A NEW PRODUCT.

CHANNEL OF DISTRIBUTION

There are two important decisions relating to this aspect one regarding physical movement of goods and two, regarding the channels.

Channels of Distribution are set of firms and individuals that take title, or assist in transferring title, to particular goods or services as it moves from the producers to the consumers

LOGO

ELITE

PROMOTION

Promotion refers to the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. There are four major tools, or elements of promotion mix, which are

(i) Advertising, (ii) Personal Selling, (iii) Sales Promotion, (iv) Publicity

FEATURES OF LIPSTICK

IT IS NON IRRITATING AND NONTOXIC.

IT SHOULD BE STABLE BOTH PHYSICALLY AND CHEMICALLY.

IT SHOULD NOT DRY ON STORAGE. IT SHOULD BE MAINTAIN LIP COLOR

FOR LONGER PERIOD AFTER ITS APPLICATION.

IT SHOULD GIVE SHINY AND SMOOTH APPEARANCE FREE FROM SWEATING

TOP COMPETITENT 5 LIPSTICK BRANDS IN INDIA

1. COLORBAR 2. REVLON 3. LAKME 4.LOREAL 5. MAYBELLINE

MARKETING MIX

PRODUCT: UNIQUE COMBINATION OF FLOWERS AND HERBS

PRICE: ECONOMICAL PRICING STRATEGY

PROMOTION: PUSH STRATEGY PLACE: SUPER MARKET, MALLS,

STORES, BEAUTY PARLOURS AND HYPERMARKET.

THANKS FOR WATCHING THIS FILE...