Marketing management on Air Arabia
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Transcript of Marketing management on Air Arabia
AIR ARABIA
ABOUT THE COMPANY
• Started in FEB 2003•Most successful in low cost carriers
market.•Runs across three continents
• Started in FEB 2003•Most successful in low cost carriers
market.•Runs across three continents
Largest Low Cost Carrier in
Middle EastCan you Believe
that …!!!
SWOT ANALA
SYS
STRENGTHSWEAKNESS
OPPORTUNITIES THREATS
CHEAP FARES TONS OF DESTINATIONS CONFORTABLE FLIGHTS
UNABLE TO PLACE ITSELF IN HIGHER MARKET
EXPANSION, CREATE HUBS, CONNECT
COMPETETION FROM RIVALRIES
HOW DID ALL OF THIS HAPPEN
PRICING
COST CUTTING
OTHER STRATEGIES
SUCCESS
HOW WAS LOW COST MAINTAINED
Click to add text
ANY OTHER STRATEGIES..??
• Picking a universal aircraft model.
• Using Pioneering technologies to boost efficiency.
• Foreseeing the fluctuations of fuel price and dealing with it.
• Expanding to exotic locations.
•Developing a proper pricing
strategy is important for a
company
• Entering low end market• Used cost cutting practices effectively• Good decision making.• Expanding to exotic locations• Pay Less Fly More