Marketing Management Course PlanRegulation 2013
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Transcript of Marketing Management Course PlanRegulation 2013
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8/13/2019 Marketing Management Course PlanRegulation 2013
1/3
DEPARTMENT OF MANAGEMENT STUDIES
Course Plan Academic Year
Staff Name :
Subject Code & Name : BA7203 Marketing Management
Branch : M.B.A A! Section
Seme"ter : ##
$ota% No. of our" : '0$ota% No. of (eriod" : 72
Obec!i"e # $o guide the "tudent" in the area" of Marketing Management and to
under"tand the conce(t" of Marketing Management.
$is! o% Re%erence &oo's#
)* +Philip Kotler and Kevin Lane, Marketing Management, PHI Learning / Pearson Education13thEdition, 2!
)2 + Keith "lether, Marketing Management and In#ormation $echnolog%, Prentice Hall,1&&!'
)3 + Micheal (')*inkota + Masaaki Kotae, Marketing Management, -ikas $homson
Learning, 2'
S$(NO To)ic Name
Re%(bo
o's
No( o%
Periods
Cum(
Periods
UNIT I INTRODUCTION
*. Marketing,#ntroduction )*-)3 * *
2. Nature and Sco(e of Marketing )*-)3 * 2
3. bjecti/e" of Marketing )*- )3 * 3
. Conce(t" of Marketing & Se%%ing 1" Marketing )*- )3 *
. eature" of the Market )*- )3 *
'. A((roache" to the "tud4 of Marketing )*- )3 * '
7. Marketing Management $a"k" )*- )2 * 75. #m(ortance of Marketing )*- )2 * 5
6. Marketing n/ironment )*- )2 * 6
*0. Marketing 8roce"" )*- )2 * *0
**. Marketing unction )*- )2 * **
*2. 9%oba% Marketing n/ironment )*- )2 * *2
*3. o to enter g%oba% market )*-)3 * *3
*. 8ro"(ect" and cha%%enge" of 9%oba% n/ironment )*-)3 * *
*. Marketing #nformation S4"tem )*-)3 * *
UNIT II MARKETING STRATEGY
*'. Marketing Strateg4 ormu%ation" )*- )2 * *'
*7. ormu%ating Marketing Strateg4 )*- )2 * *7
*5. Strategic 8%anning 8roce"" )*- )2 * *5
*6. #m(%ementation of Strateg4 )*- )2 * *6
20. 8ortfo%io Ana%4"i" )*- )2 * 20
2*. )i/a%r4 Strategie" )*- )2 * 2*
22. 9roth Strategie" )*-)3 * 22
23. Con"o%idation Strategie" )*-)3 * 23
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8/13/2019 Marketing Management Course PlanRegulation 2013
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2. unctiona% Strategie" )*-)3 * 2
2. Marketing Mi; )*-)3 * 2
2'. #ndu"tria% and Con"umer Marketing )*- )3 * 2'
27. Marketing Ser/ice" )*- )3 * 27
25. ""entia% %ement" of Marketing Mi; inSer/ice" marketing
)*- )3 * 25
26. Com(etitor Ana%4"i" )*- )3 * 26
UNIT III MARKETING MIX DECISIONS
30. 8roduct Management )*- )3 * 30
3*. Need for ne (roduct" )*- )3 * 3*
32. Ste(" in the ne (roduct de/e%o(ment )*- )3 * 32
33. 8roduct di/er"ification )*- )3 * 33
3. 8roduct
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8/13/2019 Marketing Management Course PlanRegulation 2013
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'2. Marketing Intelligence )*- )2 * '2
'3. (esearch Process )*- )2 * '3
'. $%pes o# (esearch )*- )2 * '
'. Marketing (esearch Process )*- )2 * '
''. pplication o# Marketing (esearch )*- )2 * ''
'7. Product (esearch )*- )2 * '7
'5. dvertising research, Promotion research )*-)3 * '5
'6. (esearch on )onsumer ehaviour )*- )3 * '6
70. )ustomer driven organi*ation )*- )3 * 70
7*. Ethics in Marketing and Ethical issues inMarketing (esearch
)*- )3 * 7*
72. 4nline marketing trend )*- )2 * 72
TESTS#
S$(NO TOPIC DATE
* * & nit
2 * & nit
3 Mode% ;am
ASSIGNMENTS#
S$(NO TOPIC DATE
* nit *& unit 2
2 nit 3 & unit
3 nit
$AST *OR+ING DAY#
S!a%% In C,ar-e Direc!or.DoMS