An internship under

MODULE 1

LET’S TALK ABOUT PRESENTATIONS.

TOO MUCH TEXT

TOO LITTLE VISUALS

NO

THE MANAGERS OF THE FUTURE WILL BE STORYTELLERS

SIMPLICITY IN COMMUNICATION

PLAN ANALOG

DON’T BORE YOUR AUDIENCE

GORE THEM !!!

REMEMBER

MODULE 2

Marketing Concepts

1. Understanding Marketing

Management

Defining Marketing for 21st century

Developing Marketing

Strategies and Plans

2. Assessing Markets Opportunities and Customer Value

Scanning the Marketing

Environment, Forecasting

Demand and Conducting Marketing Research

Creating Customer value and customer

Relationships

Analyzing Consumer Markets

Analyzing Business Markets

3. Choosing Value

Identifying Market

Segments and Targets

Competitive Dynamics

Crafting the Brand

Positioning

Creating Brand Equity

4. Designing Value

• Setting Product Strategy• Developing Pricing

Strategies and Programs• Designing and Managing

Services

5. Delivering Value

Designing and Managing Integrated Marketing

Channels

Managing Retailing, Wholesaling, and Logistics

6. Communicating Value

Designing and Managing Integrated Marketing Communications

Managing Mass Communications

Managing Personal Communications

7. Sustaining growth and value

Introducing New Market Offerings

Managing a holistic marketing organization

for the long run

Tapping into global markets

MODULE 3

Springfield Nor’Easters

Starting a new venture

Branding Yoga

Can everything be branded?

Mountain Man Brewing Company

Entering new territory with an established brand

MODULE 4

Creativity in Advertising

Creative ads double the

IMPACT

5 Dimensions of Advertising Creativity

1)Originality

2)Elaboration

3)Flexibility

4)Synthesis

5)Artistic Value

MEASURING

DisclaimerThis presentation was created by

Abitha Thankaraj, NIT Calicut, during an internship by

Prof.Sameer Mathur, IIM Lucknow.www.IIMInternship.com