MARKETING MANAGEMENT

INDIAN RETAIL SECTOR

•Expanding & Modernizing.

• Exploring New Horizons.

Is Indian Retail a Blue ocean?

• Value.• Communicaton.• Market-Market.

MILE STONESIndian retail

sector is developing at the rate of 13% per annum.Indian retail industry in 2011-2012 is estimated to be of US $ 590 billion.

MILE STONESUnorganized retail

in India is developing at the rate of 10% per annum.

Unorganized retail in India is supposed to be of $ 456 billion in 2011-201.

MILE STONESOrganized retail is

developing at the rate of 40-45 % per annum.

Organized retail is estimated to attain 16% share of total retail by 2011-2012.

PROPOSED LIST OF THE TOPICS

1. Inventory management by rural malls with special reference to “CHOUPAL SAGAR”.

2. Rural malls – With respect to activist school of thoughts.

3. Rural Malls- As a stimulus in economic development of Indore / any other city.

4. Issue and problem faced by retail firms at Indore/ other city.

5. Importance of shelf display or display location at retail stores.

6. Retail consumer behavior (FMCG industry).

7. Retailing and market dynamics.

8. Indian retail sector (special ref. to Indore/ other city)- shift from Unorganized

9. retail to organized retail.

10. Impact of multinational retail players on Madhya Pradesh (any other state)

11. retail business.

12. Role of in-house brands/Private labels of retailers on Indian retail sector.

13. Is organized retail a threat to local retailers.

14. Retailing- Attaining competitive Advantage by “Umbrella marketing”.

15. Retailing and Service sector or Retailing of services.

Coexistence of Organized & Unorganized retail.Effects on consumer.Effects on farmer. Effects on Manufacturer.Effects on Intermediaries.Employment Opportunities.Economic growth.

Expected Outcome

MARKETING RESEARCH

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PROPOSED LIST OF THE TOPICS

A critical analysis of implementation of CRM (customer relationship management) in LIC OF INDIA and its impact on generating new business.

Sales performance management: an empirical study of the product manufacturing and marketing company in Madhya Pradesh.

A critical analysis of management education marketing in and around Indore and its impact on changing consumer behavior.

Customer acceptance of shopping malls as a new Channel of Distribution and how does it affect their buying behavior.

A critical analysis of implementation of CRM (customer relationship management) in a mega mall shopping store with special reference to Pantaloons Big bazaar, or Globus.

The impact of technology innovation on hotel industry marketing in and around Indore and its contribution to generate higher sales of hotel room and other facilities’.

A critical analysis of tools adopted for Marketing of tourist services in Madhya Pradesh by Madhya Pradesh Tourism Corporation.

Marketing of knowledge management and its support systems by a software marketing company based in Indore.

Marketing of financial products by Angle Broking. Managing marketing channel’s continuity and loyalty in competitive business

environment by a product manufacturing and marketing company- maintaining healthy buyer seller relationship an empirical study.

PROPOSED LIST OF THE TOPICS