Marketing Learning Center Resources at the BRC

Original Project Goals 2009

1. Increase the number of students utilizing tutoring services at the BRC

2. Increase the number of hours of tutoring services provided to students at the BRC

Through better marketing

BRC Electronic Message Board

• Tutoring services and hours• Ask Teresa• Admissions Workshops

Also:• Announcements• Special Events• Continuing Education

Programs

BRC Tutoring

Academic Year #StudentsStudent Hours

2008/2009 62 144.9

2009/2010 22 112

2010/2011 31 324.9

2011/2012 (as of 3/15/12) 20 286.5

Stone Ridge Campus TutoringAcademic Year #Students Student Hours

2008/2009 1079 5244

2009/2010 991 5169

2010/2011 1214 4717

2011/2012 (as of 4/18/12) 1126 4598

Tutoring Comparison Over 4 Years

2009 2010 2011 2012 (to date)0%

1%

2%

3%

4%

5%

6%

BRC Students % of Total

2008/2009

2009/2010

2010/2011

2011/2012 (to

date)

0

10

20

30

40

50

60

70

#Students

2008/2009

2009/2010

2010/2011

2011/2012 (to

date)

0

2

4

6

8

10

12

14

16

Contact Hours / Student

Tutoring Comparison Over 4 Years

2009 2010 2011 2012 (to date)0%

1%

2%

3%

4%

5%

6%

7%

BRC Student Hours % of Total

Snapshot of Credit Students Taking Classes Only at BRC

Fall Semester• 524 part-time students• 24 full-time students• 78 FTE

Results of 2010 Survey(148 Responses)

Locations currently taking classes

62% Stone Ridge only

10% BRC

28% Both

Location preference for taking classes

36% Stone Ridge only

36% BRC only

28% both

Results of 2010 Survey(148 Responses)

Would consider going to BRC full time

Yes 61%

No 39%

Would consider going to BRC part time

Yes 87%

No 14%

Moving Forward

• How can we better determine student needs?• What role does marketing play in connecting

students to services at the BRC?• How do we address this if the BRC moves?• How do we address this if the BRC does not

move?• How can CE continue to grow in supporting all

SUNY Ulster student needs?