MARKETING LAY´S

20

  • Upload

    pgc7

  • Category

    Food

  • view

    171

  • download

    0

description

Trabajo de lay´s que habla sobre EL MARKETING de la marca lay´s y su segmentacion y adaptacion en otros paises.

Transcript of MARKETING LAY´S

Page 1: MARKETING LAY´S
Page 2: MARKETING LAY´S

1902-1932

Herman Warden Lay

Page 3: MARKETING LAY´S

1944

Page 4: MARKETING LAY´S

1961

Page 5: MARKETING LAY´S

1965

Page 6: MARKETING LAY´S

1998

Page 7: MARKETING LAY´S

2003-2008

Ferran Adriá

Page 8: MARKETING LAY´S
Page 9: MARKETING LAY´S

Estrategia multidoméstica

MEXICO COLOMBIA

REINO UNIDO ARABIA

ORIGINAL

Page 10: MARKETING LAY´S

Posicionamiento Lay´s

Page 11: MARKETING LAY´S

NATURALES

REFLEJAN ALEGRIA

DIVERSION

SOCIABILIDAD

Page 12: MARKETING LAY´S

¨Do us a flavour¨

¨Haznos un sabor¨

Page 13: MARKETING LAY´S

Lay´s Chile

Page 14: MARKETING LAY´S

LAY´S ARGENTINA

Page 15: MARKETING LAY´S

EUROPA

ASIA

AMERICA

CANADA

AUSTRALIA

EUROPA

EEUU

CANADA

Page 16: MARKETING LAY´S

ASIA

EEUU

EUROPA DEL ESTE

ASIA

PARTES EUROPA

Page 17: MARKETING LAY´S

EUROPA ASIA

ALITAS PICANTES

EEUUESPAÑA

Page 18: MARKETING LAY´S

ORIENTE MEDIO

FRUTOS MARINOS PICANTES

ASIA

EEUU

EDICION LIMITADA

INDONESIA

Page 19: MARKETING LAY´S

ASIA

BELGICA

CHINA

SOPA DE PESCADO PICANTEINDIA

EEUU

EDICION LIMITADA

Page 20: MARKETING LAY´S

GRACIAS POR VUESTRA ATENCION


Marketing Objective(s)

Marketing Objective(s)

SAScon 2012 - Lay Off the Google Crack with Email Marketing

SAScon 2012 - Lay Off the Google Crack with Email Marketing

Square Lay-in smooth texture - Armstrong Ceiling S

Square Lay-in smooth texture - Armstrong Ceiling S

RELATIONSHIP MINISTRY: A LAY PERSON'S GUIDE TO · PDF fileRELATIONSHIP MINISTRY: A LAY PERSON'S GUIDE TO ... this mission, is not beyond you. ... What is your vocation? Stop and ponder

RELATIONSHIP MINISTRY: A LAY PERSON'S GUIDE TO · PDF fileRELATIONSHIP MINISTRY: A LAY PERSON'S GUIDE TO ... this mission, is not beyond you. ... What is your vocation? Stop and ponder

LAY STATEMENTS - Homepage | Military Order of the … Lay Statement… · LAY STATEMENTS WHAT IS A LAY STATEMENT? ... NSO Advice: NSO Advice: Prior to VA exam submit lay statements

LAY STATEMENTS - Homepage | Military Order of the … Lay Statement… · LAY STATEMENTS WHAT IS A LAY STATEMENT? ... NSO Advice: NSO Advice: Prior to VA exam submit lay statements

OFFSHORE SURVEY IN THE OIL & GAS … · ANCHOR PLANNING & MOORING ANALYSIS Source: 2009 Annual Report ... J-Lay, S -Lay Manifold ... Heavy Lift Barge ...

OFFSHORE SURVEY IN THE OIL & GAS … · ANCHOR PLANNING & MOORING ANALYSIS Source: 2009 Annual Report ... J-Lay, S -Lay Manifold ... Heavy Lift Barge ...

Hats offbppg.rogersdigitalmedia.com/media/bppg/marketing/pdf/MIA2010.pdf · Other fun elements included a free iPhone ... Frito-Lay Canada Frito-lay canada’s Sunchips launched the

Hats offbppg.rogersdigitalmedia.com/media/bppg/marketing/pdf/MIA2010.pdf · Other fun elements included a free iPhone ... Frito-Lay Canada Frito-lay canada’s Sunchips launched the

Blowin' In The Wind · Lay Lady Lay Bob Dylan Am Bm7 C D Em F G Intro GBm7FAmx2 G Lay, lady, Bm7 lay, F lay across my Am big brass G bed Bm7F Am G Lay, lady, Bm7 lay, F lay across

Blowin' In The Wind · Lay Lady Lay Bob Dylan Am Bm7 C D Em F G Intro GBm7FAmx2 G Lay, lady, Bm7 lay, F lay across my Am big brass G bed Bm7F Am G Lay, lady, Bm7 lay, F lay across

In The S@reme Court of the United Statessblog.s3.amazonaws.com/.../02-25-Lay-Petition-for-cert.pdf2011/02/02  · In The S@reme Court of the United States MARK D. LAY, Petitioner,

In The S@reme Court of the United Statessblog.s3.amazonaws.com/.../02-25-Lay-Petition-for-cert.pdf2011/02/02  · In The S@reme Court of the United States MARK D. LAY, Petitioner,

Partnering for a Winning Marketing Strategy · views and social media engagement. Unique selling point. Lay summaries of research, videos to explain content. Target Audience. A lay

Partnering for a Winning Marketing Strategy · views and social media engagement. Unique selling point. Lay summaries of research, videos to explain content. Target Audience. A lay

The Lay Benediction Connectional Lay Organization AME Church …baltimoreconferencelay.org/pdfs/LayBenedictionMusic.pdf · The Lay Benediction Connectional Lay Organization AME Church

The Lay Benediction Connectional Lay Organization AME Church …baltimoreconferencelay.org/pdfs/LayBenedictionMusic.pdf · The Lay Benediction Connectional Lay Organization AME Church

Grow Your Business with Inbound Marketing - SouthCommmedia.cygnus.com/.../MAY/growsocially-inbound-marketing_10722784.pdf · With inbound marketing, you can lay that groundwork to

Grow Your Business with Inbound Marketing - SouthCommmedia.cygnus.com/.../MAY/growsocially-inbound-marketing_10722784.pdf · With inbound marketing, you can lay that groundwork to

CONJUNCTIONS LAY SENGHOR1 Prepared by SENGHOR LAY.

CONJUNCTIONS LAY SENGHOR1 Prepared by SENGHOR LAY.

Saa s marketing

Saa s marketing

Cheong Lay Yong v Muthukumaran s/o Varthan and another …...Parties :Cheong Lay Yong — Muthukumaran s/o Varthan and another (K Krishna & Partners and another, third parties) LAND

Cheong Lay Yong v Muthukumaran s/o Varthan and another …...Parties :Cheong Lay Yong — Muthukumaran s/o Varthan and another (K Krishna & Partners and another, third parties) LAND

McDonald´s Marketing

McDonald´s Marketing

Offshore Pipelines S-lay Method Configuration Optimization

Offshore Pipelines S-lay Method Configuration Optimization

Lay Personality Knowledge 1 Running Head: LAY PERSONALITY ...

Lay Personality Knowledge 1 Running Head: LAY PERSONALITY ...

A review of 2014's digital marketing milestones & 2015's online marketing predictions

A review of 2014's digital marketing milestones & 2015's online marketing predictions

LAY-OUT DE MARKETING, ESTUDIO DE CASO EN UN ...

LAY-OUT DE MARKETING, ESTUDIO DE CASO EN UN ...