Marketing launch 2014
Transcript of Marketing launch 2014
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Product Marketing PlanProduct Marketing PlanCrystal TitanCrystal Titan
20142014
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Next Generation WebsiteNext Generation Website
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Website Redesign
Crystal Microsite Update
reflects changes in features
localized
Ready in March
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Lost in Lost in TranslationTranslation
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Localization
Product EDMWebsit
eGive away program
Google Keywords (?)
Selling Kit Material
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Traffic Traffic GenerationGeneration
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CT Giveaway Program
Year Round
Collects Demo ScenarioCollect Success Story
Submissions will be visible on website
winners picked every quarter
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Current Stuff Current Stuff Hard to ProcessHard to Process
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Material Rewrite
Several materials should be broken up into chunks
Short, concise power points (could be several) with clear topic and focus in
each
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Easily Digestable StuffEasily Digestable Stuff
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SELLING KITSELLING KIT
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Selling Kit
Selling Flyer
Detailed Spec Sheet
ArtworksDownloadable From
WebPre-installed on USB as give away
Short Presentation PPTs
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Commercial Commercial VideoVideo
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Commercial Videos
30 - 40 Second Pure Product Based Commercial
Introduce the Key Selling Points of Crystal Titan
Ready in mid-March, on Website & EDM
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Google KeywordsGoogle Keywords
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Google Keywords
Year Round Exposure
7AM to 7PM
Focused Regional Exposure
Product Oriented Message
Product & Topic Keywords
All Traffic Directs to Crystal Micro-Site
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Product DebutProduct Debut
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ISC West
Product DemoFocused Target
DemoIn House Special Pricing
Fill out info to exchange for coupon
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AWARENESAWARENESSS