#GOODGUYS17

P.O . BOX 9132 , P l ea san t on , C A 94566 • 925 .838 .9876 • good -guy s . com

good-guys.com

ABOU

T GO

ODGU

YS

49% 60%47% 29% 37%40% 48%45%

MISSION STATEMENT

Founded in 1983 by Gary and Marilyn Meadors of Alamo, California, Goodguys Rod & Custom Association has grown into the world’s largest association devoted to hot rods and customs, tricked out trucks, mighty muscle cars and regal classics sprawled throughout lush fairgrounds, super speedways and large outdoor stadiums.

With over 70,000 active global members, Goodguys is dedicated to the preservation and growth of the hard-core hot rodding community. Our commitment to our mem-bers, partners and fans is second to none — and the result is Goodguys earning the distinction as America’s Favorite Car Show!

To produce the fi nest automotive events while publishing credible and entertaining media content that celebrates our passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times!

35-64 MALE 35-64 MALE65+ MALE 65+ MALE HHI $50K-99,999HHI $50K-99,999 HHI $100K+HHI $100K+

REGISTERED PARTICIPANT SNAPSHOT SPECTATOR SNAPSHOT

GOODGUYS 2020 MEDIA KIT

ABOUT GOODGUYS

SPECTATORCONNECTIVITY

SPECTATOR HOUSEHOLDS THAT OWN A COLLECTOR CAR

FESTIVALS0-50 38%

27%

17%65%

12%18%

10%20%

23%37%

55%

SPORTING EVENTS51-100

CASINOS101-150

MOTOR SPORTS/NASCAR150-200

MUSIC/CONCERTS200+

MOVIES/CINEMA

GOODGUYS 2020 MEDIA KIT

SPECTATORSREGISTERED PARTICIPANTS

SUBSCRIBE TO ANONLINE MUSIC PROVIDER

AVERAGE NUMBER OF GOODGUYS EVENTS OUR REGISTERED PARTICIPANTSATTEND ANNUALLY

AVERAGE NUMBER OF GOODGUYS EVENTS OUR SPECTATORS ATTEND ANNUALLY

AVERAGE MILES A REGISTEREDPARTICIPANT DRIVES TO ATTEND AGOODGUYS EVENT

AVERAGE NUMBER OF COLLECTOR CARS OWNEDBY A GOODGUYSREGISTERED PARTICIPANT

REGISTEREDPARTICIPANTCONNECTIVITY

OTHER INTERESTS

SUBSCRIBE TO ANONLINE MUSIC PROVIDER

SUBSCRIBE TO ANONLINE TV PROVIDER

SUBSCRIBE TO AN ONLINE TV PROVIDER

OWN A SMART TV

OWN A SMARTPHONE OWN A SMARTPHONE

OWN A TABLET OWN A TABLET

GET THEIR DAILY NEWSFROM THE INTERNET

GET THEIR DAILY NEWSFROM THE INTERNET

60%59%

67%50%

94%

72% OWN A SMART TV 72%

77%

89%

64%

66%

57%

4+ Events8%

4+ Events2%

2-3 Events32%

2-3 Events32%

1 Event60%

1 Car31%

3+ Cars42%

2 Cars27%

1 Event66%

YES67%

NO33%

AUDIENCE PROFILES

Goodguys Schedule as of 10/23/19. All dates subject to change.

© 2020 GOODGUY ENTERPRISES, INC.

National Event Fri Night Drags

AutoCross All American Sunday

H

THE BIG ONE!

THE CROWN JEWEL!

A SALUTE TO VETERANS!

MARCH

MARCH 13-15, 2020H10TH LMC TRUCK SPRING LONE STAR NATIONALSTexas Motor Speedway - Fort Worth, TXFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Track Cruise, Swap Meet, Cars 4 Sale Corral and All American Sunday.

MARCH 20-22, 2020H11TH SPRING NATIONALSWestWorld of Scottsdale - Scottsdale, AZFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

MARCH 28 & 29, 2020 38TH ALL AMERICAN GET-TOGETHERAlameda County Fairgrounds - Pleasanton, CAFeaturing All Years of American Made or Powered Hot Rods, Customs, Classics, Muscle Cars and Trucks, Goodguys AutoCross, Indoor Car Show, Vendors, Swap Meet and Cars 4 Sale Corral.

APRILAPRIL 3-5, 2020 H20TH MEGUIAR’S DEL MAR NATIONALSDel Mar Fairgrounds - Del Mar, CAFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Indoor Car Show, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

APRIL 24-26, 2020H6TH NORTH CAROLINA NATIONALS Presented by Griot’s GarageNorth Carolina State Fairgrounds - Raleigh, NCFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Saturday Night Demolition Derby, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

MAY MAY 15-17, 2020H1ST SALT LAKE NATIONALSUtah State Fairpark - Salt Lake City, UTFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

MAY 30 & 31, 202027TH SUMMER GET-TOGETHERAlameda County Fairgrounds - Pleasanton, CAFeaturing All Years of American Made or Powered Hot Rods, Customs, Classics, Muscle Cars and Trucks, Goodguys AutoCross, Indoor Car Show, Vendors, Swap Meet and Cars 4 Sale Corral.

JUNE JUNE 12-14, 2020H15TH NASHVILLE NATIONALSNissan Stadium - Nashville, TNFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

JULY JULY 3-5, 2020H29TH SPEEDWAY MOTORS HEARTLAND NATIONALS Iowa State Fairgrounds - Des Moines, IAFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral, Saturday Night Fireworks Extravaganza and All American Sunday.

JULY 10-12, 2020H23RD GOODGUYS PPG NATIONALS Ohio Expo Center - Columbus, OHFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

JULY 24-26, 2020H33RD PACIFIC NORTHWEST NATIONALS Presented by Griot’s GarageWashington State Fair Events Center - Puyallup, WAFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Indoor Car Show, Vendors, Swap Meet, Cars 4 Sale Corral, Friday Night Vintage Drags at Pacific Raceways and All American Sunday.

AUGUST AUGUST 7-9, 2020H19TH GREAT NORTHWEST NATIONALSSpokane County Fair & Expo Center - Spokane, WAFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Indoor Car Show, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

AUGUST 14-16, 2020H2ND GRUNDY INSURANCE GREAT AMERICAN NATIONALSYork Expo Center - York, PAFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

AUGUST 21-23, 2020H34TH WEST COAST NATIONALS Presented by BASF Alameda County Fairgrounds - Pleasanton, CAFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet and Cars 4 Sale Corral and All American Sunday.

SEPTEMBER SEPTEMBER 11-13, 2020H23RD COLORADO NATIONALSPresented by Griot’s Garage The Ranch Events Complex - Loveland, COFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

SEPTEMBER 25-27, 2020H28TH SUMMIT RACING LONE STAR NATIONALSTexas Motor Speedway - Fort Worth, TXFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross, Vendors, Swap Meet, Cars 4 Sale Corral, Track Cruise and All American Sunday.

NOVEMBER NOVEMBER 14 & 15, 202031ST AUTUMN GET-TOGETHER Alameda County Fairgrounds - Pleasanton, CAFeaturing All Years of American Made or Powered Hot Rods, Customs, Classics, Muscle Cars and Trucks, Goodguys AutoCross, Demolition Derby, Indoor Car Show, Vendors, Swap Meet and Cars 4 Sale Corral.

NOVEMBER 20-22, 2020H23RD SPEEDWAY MOTORS SOUTHWEST NATIONALS Presented by Barrett-Jackson WestWorld of Scottsdale - Scottsdale, AZFeaturing Hot Rods, Customs, Classics, Muscle Cars and Trucks thru ’87, Goodguys AutoCross Shootout, Goodguys “Top 12” Vehicles of the Year, Vendors, Swap Meet, Cars 4 Sale Corral and All American Sunday.

NEW DATE!

THE GRAND FINALE!

NEW EVENT!

MID-SUMMER CLASSIC!

GOODGUYS 2020 MEDIA KIT

2020 EVENT SCHEDULE

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PRINT MEDIA

GOODGUYS 2020 MEDIA KIT

This one’s a defi nite keeper! Printed once a year, the Goodguys Yearbook is distributed to every participant registering a vehicle at each event. It’s a photographic retrospective of events and happenings from the previous year that boasts more than 150 pages of dynamic photography printed on high-quality stock. This is a coffee table-style book that will give your marketing message year-round exposure.

The Goodguys Gazette is a monthly, full-color, mega-sized magazine that delivers directly to 70,000 Goodguys members – passionate car enthusiasts and do-it-yourselfers who are active and infl uential in the hobby. The Gazette also reaches top hot rod shops, car builders, manufacturers, and retailers. A dynamic editorial mix of event coverage, industry news, shop tours, tech guides, and personality profi les makes this a must-read monthly idea book and an ideal vehicle advertising your products and services.

YEARBOOK

MAGAZINEThe Goodguys Gazette is a monthly, full-color, mega-sized magazine that delivers directly to 70,000 Goodguys members – passionate car enthusiasts and do-it-yourselfers who are active and infl uential in the hobby. The Gazette also reaches top hot rod shops, car builders, manufacturers, and retailers. A dynamic editorial mix of event coverage, industry news, shop tours, tech guides, and personality profi les makes this a must-read monthly idea book and an ideal vehicle advertising your products and services.

MAGAZINE

Advertise with an engaged audience that typically spends more than an hour with each issue.

Reach a potential 182,000 enthusiasts with digital viewership and pass-along readers.

Give your message staying power – more than half our readers keep most issues.

•

•

•

•••

(GOODGUYS GAZETTE)

Get your brand message to thousands of active event participants.

Reach enthusiasts and professionals where they turn for project ideas.

Experience lasting exposure – top production quality will keep this on the bookshelf for years.

DIGITAL / SOCIAL MARKETING

Online since the mid-90s, good-guys.com is the online home of the Goodguys Rod & Custom As-sociation. From event schedules, to event registra-tion, AutoCross rules, giveaway promotions and the popular “Fueled News” section, the website attracts in excess of 4.5 million visitors annually.

Fuelcurve.com is where man and machine inter-sect. With a blend of incredible images, videos, prose and podcasts, gearheads of all ages will fi nd the content they crave on our digital pages. The best journalists and photographers in the world live here. Through their pictures and words, they paint award-winning photo essays. Powered by the Goodguys Rod & Custom Association, Fuel Curve will entertain, inform and excite you.

With close to 400,000 followers across Facebook, Instagram and Twitter, Goodguys social media is engaging and informative with great imagery and videos. Fun promotions and live event updates are also featured giving visitors the engaging content they crave.

Distributed to more than 250,000 subscribers, Goodguys “G-News” is our monthly newsletter packed with company news, event promotions, event recaps and previews of the coming issue of the Goodguys Goodtimes Gazette. “Club GG” is our monthly “Members-Only” newsletter fi lled with exclusive content and promotions that is sent out to over 50,000 current Members. And, we also send multiple geo-targeted newsletters to sub-scribers in our regional event markets promoting our individual shows!

WEBSITESGOOD-GUYS.COM

FUELCURVE.COM

NEWSLETTERS

SOCIAL MEDIA

RE-TARGETINGEDITORIALWe’ve got technology in our hip pocket! Through our re-targeting efforts, your ad will not only translate shoppers into buyers, your digital ad will “follow” your customers to the other websites they visit while online. This has proven to be the most effective tool in boosting sales.

Our award winning Goodguys editorial team pub-lishes a constant stream of stories annually to our Fueled News channel. Exclusive event galleries, personality profi les, shop tours, buyers guides, tech articles, car features and other exciting con-tent appears nearly every day!

@GOODGUYSRODANDCUSTOM

@GOODGUYS

#GOODGUYS20

GOODGUYS 2020 MEDIA KIT

GOODGUYS 2020 MEDIA KIT

EXPERIENTIAL MARKETING

Present and display your company’s product(s) or services to the live event spectators and participants throughout the Event Series.

Broadcast your branding or “call-to-action” message to help drive customers to your booth at the Goodguys live events.

Get your company’s message directly into the hands of the registered live event participants! All registered participants at Goodguys events receive a complimentary “goodie bag.”

Display your company’s logo and brand identity on a 8’x2.5’ banner in high-traffi c areas at Goodguys live events throughout the Event Series.

This is a unique, cost-effective opportunity to promote your product or service. As part of the Choice Product Giveaway Program, your product is displayed in a video at a Goodguys display booth at each event. Random drawings take place throughout each event to award participants with products in the program. Goodguys provides additional Choice Product Giveaway marketing to maximize product exposure, including coverage in the Goodguys magazine, public address announcements, event promotional fl yers and event schedules.

• Event Tickets• Event Spectator and Registered Participant Guides• New Product Showcase• How-To Product Seminars• Goodguys All American Sunday• Music Stage Sponsorships• Giveaway Car Product Inclusion• Annual Wall Calendar

GOODIE BAGS

BANNERS

CHOICE PRODUCTS

ADDITIONAL MARKETING OPPORTUNITIES

VENDOR SPACE

PA ANNOUNCEMENTS

GOODGUYS 2020 MEDIA KIT

AUTOCROSSGoodguys AutoCross is one of our fastest growing event attractions on the schedule. This is your opportunity to get your brand in front of hundreds of racers & thousands of event spectators. Shootouts are done at each event for the top 16 cars. Season end “Duel in the Desert” is the championship of AutoCross and everyone comes to be a part of the 32-car fi eld and race their way to be named “AutoCrosser of the Year”.

EXPERIENTIAL MARKETING

GOODGUYS 2020 MEDIA KIT

PRINT EDITORIAL CALENDAR & RATESISSUE EDITORIAL DISTRIBUTION DATES

SPACE CLOSES: 2/21

ART DUE: 3/6

MAIL DATE: 3/27

SPACE CLOSES: 3/20

ART DUE: 4/3

MAIL DATE: 4/24

SPACE CLOSES: 4/17

ART DUE: 5/1

MAIL DATE: 5/29

SPACE CLOSES: 5/22

ART DUE: 6/5

MAIL DATE: 6/26

SPACE CLOSES: 6/19

ART DUE: 7/3

MAIL DATE: 7/31

SPACE CLOSES: 7/24

ART DUE:8/7

MAIL DATE: 8/28

SPACE CLOSES: 8/21

ART DUE: 9/4

MAIL DATE: 9/25

SPACE CLOSES: 9/18

ART DUE: 10/2

MAIL DATE: 10/30

SPACE CLOSES: 10/23

ART DUE: 11/6

MAIL DATE: 11/27

SPACE CLOSES: 11/20

ART DUE: 12/4

MAIL DATE: 12/24

SPACE CLOSES: 12/18

ART DUE: 1/8

MAIL DATE: 1/29

* EDITORIAL CALENDAR SUBJECT TO CHANGE REV. 1-28-20

MAY 2020EVENT COVERAGE: Southwest Nationals

JUNE 2020 EVENT COVERAGE: Spring Lone Star Nationals

Spring Nationals

JULY 2020EVENT COVERAGE: All American Get-Together

Del Mar Nationals

AUGUST 2020EVENT COVERAGE: North Carolina Nationals

Salt Lake Nationals

SEPTEMBER 2020 EVENT COVERAGE: Summer Get-Together

Nashville Nationals

OCTOBER 2020EVENT COVERAGE: Heartland Nationals

NOVEMBER 2020EVENT COVERAGE: Goodguys Nationals

DECEMBER 2020EVENT COVERAGE: Pacifi c Northwest Nationals

Great Northwest Nationals

JANUARY 2021EVENT COVERAGE: West Coast Nationals

Hot Rod Week

FEBRUARY 2021EVENT COVERAGE: Great American Nationals

Colorado Nationals

MARCH 2021EVENT COVERAGE: Lone Star Nationals

Hall Of Fame Tour

EXTRA DISTRIBUTION:

NEWSSTAND

North Carolina Nationals

EXTRA DISTRIBUTION:

NEWSSTAND Salt Lake NationalsSummer Get-Together

EXTRA DISTRIBUTION:

NEWSSTANDNashville NationalsHeartland Nationals

EXTRA DISTRIBUTION:

NEWSSTANDGoodguys NationalsPacifi c Northwest Nationals

EXTRA DISTRIBUTION: NEWSSTANDGreat Northwest NationalsGreat American NationalsWest Coast Nationals

EXTRA DISTRIBUTION:

NEWSSTANDColorado NationalsLone Star Nationals

EXTRA DISTRIBUTION:

NEWSSTAND

SEMA

EXTRA DISTRIBUTION:

NEWSSTANDAutumn Get-TogetherSouthwest Nationals

EXTRA DISTRIBUTION:

NEWSSTAND

Indoor Car Shows

EXTRA DISTRIBUTION:

NEWSSTAND

Indoor Car Shows

EXTRA DISTRIBUTION:

NEWSSTAND

Indoor Car Shows

Handling Upgrades

Classic Trucks Parts & UpgradesPlus Hot Rod Home Goods

’50s Cruisers

Coyote Engine History &

Upgrades

Exhaust System Upgrades

Vintage Engines

Manual Transmission Upgrades

Vintage-Looking EFI

Powertrain & Driveline Lubricants

Ask the Pros: Paint & Body

Car Values and Insurance

GOODGUYS 2020 MEDIA KITGOODGUYS 2020 MEDIA KIT

Full Color

1/8 850 840 830 810

1/6 980 955 940 905

1/4 1060 1040 1030 1000

1/4 Column 1060 1040 1030 1000

1/3 1280 1250 1230 1175

1/2 1760 1740 1720 1660

Full Page 2880 2660 2645 2460

2 Pg Spread 4320 3990 3967 3690

Cover 2 & 3 4102 3955 3820 3475

Cover 4 4860 4650 4460 4105

EFFECTIVE 2/1/20

Black & White

SIZE 1 TIME 3 TIMES 6 TIMES 12 TIMES

SIZE 1 TIME 3 TIMES 6 TIMES 12 TIMES

1/8 280 265 250 230

1/6 400 380 360 325

1/4 490 470 455 420

1/4 Column 490 470 455 420

1/3 710 675 650 600

1/2 1190 1160 1140 1100

Full Page 2300 2180 2070 1880

Included with your print advertisement you also receive exposure digitally to over 100,000+ additional viewers

annually through the Goodguys Digital Gazette.

2020 GOODGUYS ADVERTISING PRINT RATES

POLICIES: CREDIT: Payment in advance until credit is approved. TERMS: 2% cash discount for advertising paid in advance of publication. Credit accounts, payable on receipt of invoice, net 30 days. RATES: Publisher reserves right to change advertising rates and conditions with 60 day notice. COPY: Publisher’s liability for any error shall not exceed actual space cost. CONTRACTS: MUST BE SIGNED AND APPROVED. Unfulfi lled agreements maybe short-rated to earned rate. DISCOUNTS: Available to recognized advertising agencies. Advertising placed by an agency contracts them for payment of services and space ordered.

AD UNIT SIZES: AD SIZES ARE SHOWN IN WIDTH X HEIGHT

4.625” x 3.75”

TRIM: 9” x 10.875”LIVE AREA: 8.125” x 9.75”BLEED: 9.25” x 11.125”

2.25” x 5” 4.625” x 2.375”

2.25” x 4.75”

1/8V1/6H

3.875“ x 3.375”

1/4V

3.875” x 4.75”

1/4 Column

2.25” x 9.75”

1/3V

3.875” x 6”

1/3H

5.5” x 4.75”

1/2V

3.875” x 9.75” 8.125” x 4.75”

1/2HFULL PAGE

8.125” x 9.75”

ADVERTISING SALES DEPARTMENTCLINT PETREE clintp@good-guys.com1071 Serpentine Lane • Pleasanton, CA 94566Ph: (925) 218-9154 • Fax: (925) 226-7045

MICHAEL DIAZ michaeld@good-guys.com1071 Serpentine Lane • Pleasanton, CA 94566Ph: (925) 218-9153 • Fax: (925) 226-7045

AD SPECS & SUBMISSION INFOGAEA MCLAUGHLIN advertising@good-guys.com1071 Serpentine Lane • Pleasanton, CA 94566Ph: (925) 218-9132 • Fax: (925) 831-8564

MECHANICALS & PRINTING SPECSPRINTING: Web Offset BINDING: Perfect Bound & TrimmedTRIM SIZE: 9” x 10.875” LIVE AREA: 8.125” x 9.75” BLEED: 9.25” x 11.125”

DIGITAL AD SUBMISSION:PDF, EPS, TIFF fi les preferred. All fonts/images must be embedded. A press ready-proof must accompany all ads, if one is not provided, Whitewall Publishing will not be held responsible for any errors, omissions re-fl ow or color inaccuracy.

#GOODGUYS17

P.O . BOX 9132 , P l ea san t on , C A 94566 • 925 .838 .9876 • good -guy s . com

good-guys.com