Marketing Kit

BILLBOARD

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Human Plus: Real Lives + Real Engineering, an engaging exhibition shows how we all can use

our ingenuity to build body replacements, develop

brain-machine interfaces, and engineer unique

assistive tools that push human potential beyond limits.

Human Plus invites visitors to explore the dynamic,

creative, user-focused engineering processes that

help improve people’s lives.

It is no longer a conversation about overcoming deficiency... It’s a conversation about potential.

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Aimee Mullins, Olympic champion, fashion model, inspirational speaker, and double amputee

Kanya Sesser, champion racer Photo by Joni Kabana

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PRESS RELEASE

Human + Engineering=Zero Impossibilities[Name of the host museum] to host:

Human Plus: Real lives + Real Engineering

The exhibition is headed for [Host Museum] from [opening date –closing date]Tickets on sale [date]

CITY, STATE – When cutting edge science and engineering join forces to assist the human body, the possibilities for improving day-to-day lives are endless! Human Plus: Real Lives + Real Engineering will make its way to [host museum] on [date of exhibition].

The exhibition offers guests of all ages the chance to explore and create a range of low- and high-tech tools that extend the abilities of the human body. Funded by the National Science Foundation, Human Plus: Real Lives + Real Engineering showcases compelling stories from a unique field of engineering that not only helps people carry out their day-to-day routines, but also helps them realize lifelong dreams.

“It is no longer a conversation about overcoming deficiency…It’s a conversation about potential.” – Aimee Mullins, Paralympic champion, actor, model, inspirational speaker and double amputee.

[“Host museum spokesperson quote”]

Every Body PlaysThroughout the exhibit, guests will be able get their hands on a broad range of actual ability- enhancing tools. Exhibits include a simulated downhill mono-ski course; a DJ station built of out a wheel chair and controlled by the wheels; a touch panel that translates music into vibrations guests can feel; a hands-free computer mouse, controlled through slight movements of the head, that allows the guest to type messages, edit photos or watch videos; and a neuroprosthetic limb that can be controlled by a person’s thoughts! Guests can even re-design themselves in a full body simulation and test body enhancement technologies that supersize their strength, showcasing the new horizon of engineering that was once the stuff of science fiction.

Ask, Imagine, Create The engineering process always begins by asking the user what he or she wants to achieve. The exhibition poses design challenges from real-life users, such as “can you make a tool to help a wheelchair user feed a pet? Or a tool that helps the visually impaired detect hard-to-detect obstacles? How about a canoe that someone can paddle without using arms?” After viewing some of the amazing technology developed by today’s engineers, guests will be able to put their own engineering skills to the test as they build and try out their own inventions.

Compelling Stories and Videos From busy moms to engineers, adventurers to dance performers; people who use these new technologies – as well as the innovators themselves – share their stories through videos as well as the real life tools they use every day. Whether about caring for three children, or reaching the summit of Mt. Everest; these stories captivate listeners.

“Quote from Eric Siegel at NySci”

Tickets go on sale [date] at [museum and/or museum website]. Human Plus opens [date] and closes [date].

[Structure of the museum’s pricing system and rules for admission to the exhibit]. Visit [Host museum website] for more information about the museum.

The Exhibition was created by the New York Hall of Science in partnership with OMSI and the Quality of Life Technology Center with funding from the National Science Foundation.

[Any additional information on financing and sponsorship concerning the exhibit]

About Oregon Museum of Science and Industry (OMSI)Founded in 1944, the Oregon Museum of Science and Industry is one of the nation’s leading science museums, a world-class tourist attraction, and an award-winning educational resource for the kid in each of us. OMSI is located at 1945 SE Water Ave., Portland, OR 97214. For general information, call 503.797.4000 or visit www.omsi.edu.

About New York Hall of Science (NYSCI)Built initially as a pavilion for the 1964 World’s Fair, the New York Hall of Science is now New York City’s hands-on science and technology center. Since 1986, NYSCI has served over seven million children, parents and teachers. NYSCI’s mission is to convey the excitement and understanding of science and technology to children, families, teachers and others by galvanizing their curiosity and offering them creative, participatory ways to learn. NYSCI features the largest collection of hands-on science exhibits in New York City. Visitors of all ages can explore over 450 interactive exhibits.

About Quality of Life Technology CenterRun by Carnegie Mellon University and the University of Pittsburgh; The Quality of Life Technology (QoLT) Center is a National Science Foundation Engineering Research Center focused on the development of intelligent systems that improve quality of life for everyone while enabling older adults and people with disabilities. The QoLT Center addresses the needs and activities of everyday living by prototyping personal and assistive robots, cognitive and behavioral virtual coaches, safe mobility and driver assistance technologies, and human health and wellness monitoring, awareness and assistance solutions for home or community. QoLT Research emphasizes human-system interaction with attention to social, clinical and policy factors for consumer deployment and user adoption. In addition to R&D, the Center offers educational programs, commercialization initiatives and unique partnership opportunities.

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DESCRIPTIONS

DESCRIPTIONS

100 Words (exact count = 99)

Human Plus offers visitors a chance to explore and create a range of low- and high-tech tools that extend the abilities of the human body! Visitors can ride a mono-ski in a simulated ski race, control a DJ station using the wheels of a wheelchair, “feel” the music with a special touch panel, engineer solutions to unique design challenges and even discover how someone can control a neuroprosthetic limb with their thoughts!

Human Plus also showcases compelling stories from a unique field of engineering that helps people carry out their day-to-day routines, as well as realize their lifelong dreams.

75 Words (exact count = 76)Human Plus offers visitors a chance to explore and create a range of both low- and high-tech tools that re-store and extend the abilities of the human body! In addition to sharing compelling engineering stories from an exciting and innovative field, interactive exhibits involve visitors in simulated ski racing with a mono-ski, using the wheels of a wheelchair to DJ, engineering unique design solutions and even controlling a comput-er with just a nod of the head! 50 Words (exact count = 54)Human Plus offers visitors a chance to explore and create low- and high-tech tools that extend the abili-ties of the human body! In addition to compelling stories, the exhibit includes a mono-skiing simulation, a wheelchair DJ station, the opportunity to engineer innovative design solutions and insight into controlling a prosthetic limb with your brain!

25 Words (exact count = 28)Human plus is an exhibition about technology that extends the abilities of the human body! Exhibit features include a mono-ski simulation, wheelchair DJ station and mind-controlled prosthetic limbs!

RADIO SCRIPT: 30 seconds

Is controlling technology with your mind really possible? There’s a unique field of engineering you may not know about ... and it’s helping people achieve their dreams by restoring and extending their abilities. Begin-ning [date], the Human Plus exhibit at [museum] invites you to explore the possibilities: from understanding how thoughts can control a neuro-prosthetic limb, to racing a simulated mono-ski. Also hear some amazing stories as you explore the innovative new tools and tech that’re changing lives.

PHOTOGRAPHY

PHOTOGRAPHY AND CAPTIONS

The new exhibition Human Plus tells the stories of people who design and use technologies that restore and extend human abilities. From customized wheelchairs for off-roading, to a vest that lets you feel music, to neuroprosthetic limbs controlled by a user’s thoughts, Human Plus showcases an innovative field of engineering that improves our lives every day.

Welcome To human plus

The new exhibition Human Plus tells the stories of people who design and use technologies that restore and extend human abilities. From customized wheelchairs for off-roading, to a vest that lets you feel music, to neuroprosthetic limbs controlled by a user’s thoughts, Human Plus showcases an innovative field of engineering that improves our lives every day.

Welcome To human plus 2

creativity is at the heart of engineering in Human Plus. This wheel-chair has been redesigned as a DJ station, where visitors can fade between tracks with one wheel and scratch tracks with the other.

human plus 3


ramps


ramps 2

In Human Plus, visitors can see some of the amazing technology that is being developed by today’s engineers—from a device that helps people who are blind “see” by translating visual information into tactile signals felt by the tongue, to a prosthetic hand controlled by a user’s thoughts.

ask, ImagIne, creaTe


What if you could be stronger or jump higher? Find out in Re-Designing You, a full body simulation featuring futuristic technologies being developed today. Human Plus, opening on [date], showcases people and technologies in a field of engineering dedicated to extending the abilities of the human body.

re-DesIgnIng you

In Human Plus, visitors can interact with technology that translates music into tactile sensations they can feel with their fingertips. The exhibition, opening [date] showcases people and technologies in a field of engineering dedicated to extending the abilities of the human body.

Feel The musIc

In Human Plus, visitors can interact with technology that translates music into tactile sensations they can feel with their fingertips. The exhibition, opening [date] showcases people and technologies in a field of engineering dedicated to extending the abilities of the human body.

Feel The musIc 2


re-DesIgnIng you 2


re-DesIgnIng you 3

In Human Plus, visitors can see some of the amazing technology that is being developed by today’s engineers—from a device that helps people who are blind “see” by translating visual information into tactile signals felt by the tongue, to a prosthetic hand con-trolled by a user’s thoughts.

ask, ImagIne, creaTe 2


Dancers Bill shannon and Dergin Tokmak use specially designed crutches in their performances and show how human imagination and creativity can surmount the limits technology might seem to impose in Attempts, a video installation in the exhibition Human Plus.

aTTempTs

In Human Plus, families become engineers as they imagine, create and test a device to help a wheelchair user pick up her pet’s food bowl.

carIng For a peT 4

Dancers Bill shannon and Dergin Tokmak use specially designed crutches in their performances and show how human imagination and creativity can surmount the limits technology might seem to impose in Attempts, a video installation in the exhibition Human Plus.

aTTempTs 2


carIng For a peT 2


carIng For a peT


carIng For a peT 3


engineers design wheelchairs for all types of users and activities. In the new exhibition Human Plus, visitors test their own design skills as they design two different wheelchairs, one for use on the dance floor and the other for the beach.

DesIgn a WheelchaIr

Try out a mono-ski and use your body movements to ski down a simulated slalom course in Every Body Plays, an exhibit in Human Plus that showcases sports equipment engineered to give athletes options as unique as they are.

every BoDy plays 2

engineers design wheelchairs for all types of users and activities. In the new exhibition Human Plus, visitors test their own design skills as they design two different wheelchairs, one for use on the dance floor and the other for the beach.

DesIgn a WheelchaIr 2

Try out a mono-ski and use your body movements to ski down a simulated slalom course in Every Body Plays, an exhibit in Human Plus that showcases sports equipment engineered to give athletes options as unique as they are.

every BoDy plays

visitors imagine the possibilities as they tackle a series of design challengesin the new exhibition Human Plus, like designing a canoe for a man who has no arms.

ImagIne The possIBIlITIes 2

visitors imagine the possibilities as they tackle a series of design challengesin the new exhibition Human Plus, like designing a canoe for a man who has no arms.

ImagIne The possIBIlITIes

Human Plus, an exhibition opening on [date] at [location], will allow kids and adults alike to let their inner engineers loose as they explore a field of engineering dedicated to extending the abilities of the human body. ride downhill on a mono-ski, use a wheelchair to scratch and fade music tracks like a DJ, control a computer with just the movement of your head, and en-gineer your own inventions in this exciting new exhibition.

Human Plus, an exhibition opening on [date] at [location], will allow kids and adults alike to let their inner engineers loose as they ex-plore a field of engineering dedicated to ex-tending the abilities of the human body. ride downhill on a mono-ski, use a wheelchair to scratch and fade music tracks like a DJ, con-trol a computer with just the movement of your head, and engineer your own inventions in this exciting new exhibition.


human plus 2 human plus 2a

Human Plus, an exhibition opening on [date] at [location], will allow kids and adults alike to let their inner engineers loose as they ex-plore a field of engineering dedicated to ex-tending the abilities of the human body. ride downhill on a mono-ski, use a wheelchair to scratch and fade music tracks like a DJ, con-trol a computer with just the movement of your head, and engineer your own inventions in this exciting new exhibition.

human plus


human plus 4

In Human Plus, families become engineers as they imagine, create and test a tool that can help a person with a vision impairment avoid obstacles, like a mailbox, that are difficult to detect with a cane.


FInDIng your Way 2

In Human Plus, families become engineers as they imagine, create and test a tool that can help a person with a vision impairment avoid obstacles, like a mailbox, that are difficult to detect with a cane.

FInDIng your Way

Thought-provoking questions arise when we consider how technology can restore—and extend—human abilities. In Human Plus, visitors can explore these questions and share ideas with one another.

consIDer ThIs 2

Thought-provoking questions arise when we consider how tech-nology can restore—and extend—human abilities. In Human Plus, visitors can explore these questions and share ideas with one another.

consIDer ThIs

you can use the movement of your head to control a computer—hands-free—at More Than a Mouse in the new exhibition Human Plus.

more Than a mouse

you can use the movement of your head to control a computer—hands-free—at More Than a Mouse in the new exhibition Human Plus.

more Than a mouse 2

GUIDELINES

Full Color

Black and White

Reverse

PANTONE®

151 u

CMYK

0 48 95 0

RGB

248 151 40

PANTONE®

299

CMYK

85 19 0 0

RGB

0 157 220

Color Palette

*professional printers please use rich black

CMYK

0* 0 0 100

RGB

0 0 0

CMYK

0 0 0 0

RGB

255 255 255

Color Palette

option 1: Filled in hair

option 1: Filled in hair option 2: line hair.

option 2: line hair.

Dos & Don’ts

Logo Clear Zone

Minimum Size

1.06 in Minimum Size

The minimum size for all versions of the logo should be no less than 1.06 in. They should never be reproduced smaller than this.

Dos & Don’ts

To ensure the quality, consistency, and integrity of the logo there are things you can do with the logo and there are things you can’t. here are some examples of what not to do.

Logo Clear Zone

The logo needs space to breathe - this is called theclear zone. This gives the logo visual protection andallows it space to be, without interference. a clear zone of 0.25 inch around the logo is ideal.

Do not squish or distort the logo. The logo should always be in proportion.

Do not place the logo on a color that makes the logo illegible. use alternate black & white or reverse logos.

Do not alter any of the indivdual elements that make up the logo.

0.25 in

0.25 in

Typography

Typography plays an important role in establishing and maintaining consistency within the visual identity. all marketing collateral utlizes the complete font family clearview.® The font family can be purchased at the website below.

design foundry: Terminal Designlicense: www.terminaldesign.com/fonts/clearviewada-complete-family

Marketing Kit - OMSI

Documents

Transcript of Marketing Kit - OMSI