Marketing is disrupted
Transcript of Marketing is disrupted
Marketing is Disrupted
More new marketing technology
is introduced the last 5 years
than the previous 50 years
Tools and channels evolve at
the speed of light
Organizations and their capabilities do not
The Digital Divide is Growing
Technology evolve faster than human
capabilities in all organizations
Personalization is highly
immature
Potentially the biggest
opportunity in recent history
90% of marketeers agree that
personalized customer
experience is business critical
Source: IBM, The Consumer
Conversation 2015
Source: Gartner Market Guide
“By 2018, organizations that
have fully invested in all types
of online personalization will
outsell companies that have
not by more than 30%.”
Onsite PersonalizationImprove business performance by treating
your visitors like individuals
Why invest in relationships
with anonymous website
visitors?
Because visitors are your
only source of income
You spend money driving
traffic to your site.
But then what?
“For every $92 marketers spend on traffic,
only $1 is spent on optimizing the
experience when visitors arrive”
Source: The 2012 Conversion Rate
Optimization Report
Only 2% convert to identified visitors
98%
Anonymous
2%
Identified
Source: Marketo 2014
Marketing
automation
Email Mkt
Onsite
personalization
& retargeting
Only 20% of those that convert will
open your nurturing emails
... and respond to your marketing automation
Purchase is a result of a journey
...not a campaign
”70% of purchase decision
has been made before contact is
made with sales organization”
Almost all buyers want to remain anonymous
during the buying process
Source: Sirius Decisions
Create visitor strategies with adapted
content
Discovery
Decision
Action
The only thing visitors
have in common, is
that they are all
different…
…But despite this most websites
are defined for the majority
audience, treating every visitor
the same with static content.
Personalization is the
foundation of better customer
experience
Real time on-site
personalization allows you
to…
Adapt to your visitors
behaviour and deliver content,
depending on their actions and
interest
Introducing Monoloop
What is Monoloop?
• Behavioral tracking service
• Open extendable profile store (DMP)
• Real time personalization engine
• Real time archiving engine
• Real time asset tracking service
• UI – building personalized web experiences
• App Layer – build applications on top of Monoloop
• REST API:– Profiles
– Sync
– Content
– UI
PERSONALIZATION IS THE
FOUNDATION
OF BETTER CUSTOMER
EXPERIENCEDEFINING THE MOST IMPORTANT AUDIENCE
ATTRIBUTES
AND REDESIGN YOUR INTERACTIONS WITH
VARIATIONS FOR EACH ATTRIBUTE
BETTER CUSTOMER EXPERIENCE
PRODUCE BETTER CONVERSION RATES
AND BETTER ROI
Monoloop
renders different
combinations of
content for
different people.
CORE FUNCTIONALITY
• Element and inline personalization
• Unlimited Experiments, Content , Segments
• Deep profiling - more than 90 visitor properties ready to use
• Category, Subcategory, Product scoring using trackers
• Extend default profile with trackers – track any onsite property
• Extend profile with external data through open API
• Real time segmentation – with predefined behavioral segments
• Real time asset tracking - product and content catalogues
• Rest API for content and profile information – integrate with everything
• Application layer – build your own service on top of Monoloop
Getting started is easy
• Place the script in the header of your site - 15 min.
• Configure site specific trackers - ½ day
• GO start profiling all your visitors and do the first
experiment
Signup for a free trial at
Monoloop.com now