Marketing Introduction

Prepared by:Husham Elhag

Definition

• Marketing is the set of human activities directed at facilitating and consummating exchanges.

By: Philip Kotler Marketing Management Book

Marketing Mix

Marketing Types

Internal Marketing

Internal Marketing

motivates and empowers employees at all management levels to deliver a satisfying customer experience.

And develops strong internal communication between all.

Note: Sales Force should have strong and effective communication with: a) Technical Dep. b) Customer service Dep.

Barriers of succefull implementation: Resistance of change Conflict between departments & culturesBureaucratic leadership Ignoring and not listening to staff.Poor awareness and understanding of

internal marketing.Unnecessary protection of information

against employees.

External Marketing

External Marketing

Is to show your practices to the potentials.

Barriers of successful implementations:No budget Resistance of changeBureaucratic leadershipPoor awareness and understanding of external Marketing.Depending on Sales

Interactive Marketing

Interactive Marketing

allows Clients (customers & prospects) to participate in the process of building a brand's image, also sales & clients are communicating each other.

Sales Clients

Interactive Marketing

• Barriers of successful implementation:Ignoring clients opinionsChanging service policies suddenlyLow quality of customer serviceUnreasonable pricingLong lead timeNo Business intelligence

Marketing Plan

BenchmarkingMarket researchPricing Marketing toolsTiming Budgeting