Marketing Information Overload and Decision Making Process
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Transcript of Marketing Information Overload and Decision Making Process
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(Part A) Topics In Chapter:
Who Issues Bonds?
Key Characteristics Of Bonds.
Bond Valuation.
Changes In Bond Values Over Time.
Bonds With Semiannual Coupons.
The Pre-Tax Cost Of Debt:
Determinants Of Market Interest
Rates.
Copyright © 2011 - S.A.S & S.F.AW
T H E I N F LU E N C E O F
I N F O R M AT I O N O V E R L O A D O N
D E C I S I O N M A K I N G P R O C E S S F O R
M A N AG E R S I N I N G O s I N
G A Z A S T R I P
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(Part A) Topics In Chapter:
Who Issues Bonds?
Key Characteristics Of Bonds.
Bond Valuation.
Changes In Bond Values Over Time.
Bonds With Semiannual Coupons.
The Pre-Tax Cost Of Debt:
Determinants Of Market Interest
Rates.
Copyright © 2011 - S.A.S & S.F.AW
Designed by: Salah Anwar Skaik
Supervised by:
Prof. Yousif H. Ashour
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(Part A) Topics In Chapter:
Who Issues Bonds?
Key Characteristics Of Bonds.
Bond Valuation.
Changes In Bond Values Over Time.
Bonds With Semiannual Coupons.
The Pre-Tax Cost Of Debt:
Determinants Of Market Interest
Rates.
Copyright © 2011 - S.A.S & S.F.AW
Dedication
To my father & Mother To my Wife & Daughters To my friends & Colleagues To my Religion AL Islam To my Country Palestine
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5CHAPTER
BONDS, BOND VALUATION, AND
INTEREST RATES
Copyright © 2011 - S.A.S & S.F.AW
Acknowledgment
To My Prof. Dr. Yousif H. Ashour
To All My Teachers…
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Concept of Information overload
Reading a complicated article on the Internet and on the same
time trying to ignore the advertisements playing out at the
edge of a visual field………… Distraction happened !!!!!!!!!! (Klingberg, 2009).
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Cont. Concept of Information overload
when using the help function in Word, it is probably to read
each instruction several times to absorb and assimilate all the
information………..the one’s working memory is being
overburdened !!!!!!!!!!! (Klingberg, 2009).
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A Definition of Information overload
Most of the definitions around information overload make a
focus on the quantity of information available, and the ability
of processing of the human brain to handle these huge
amounts of information. (Hall & Walton, 2004)
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Cont. A Definition of Information overload
Information overload is defined as an excess of information
that results in the lack of ability to prioritize tasks effectively,
process information, and make decisions. (Woolfson, 2012)
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Characteristics of Information overload
The volume and speed of
incoming information is
beyond processing capacity.
Decline in user performance.
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Cont. Characteristics of Information overload
Time needed to process
information exceeds
available time.
Receipt of more information
than is needed or wanted to
function effectively.
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Causes of Information overload
Email & Internet
SMS
Telephone & Mobile
Television
Computer & Laptop
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Solutions for Information overload
--- Evaluate E-Mailing Practices ---
Check e-mail headers before opening email.
Dispose of email immediately.
Treasure your e-mail address and don’t hand it left, right and center.
Write brief responses to encourage adoption of style by respondents.
Stop repeated spam.
Prevent needless responses.
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Solutions for Information overload
--- Revise Research Activities ---
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Solutions for Information overload
--- Revise Your Information Management Practices ---
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Solutions for Information overload
--- Deal With Information Quickly---
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(Part A) Topics In Chapter:
Who Issues Bonds?
Key Characteristics Of Bonds.
Bond Valuation.
Changes In Bond Values Over Time.
Bonds With Semiannual Coupons.
The Pre-Tax Cost Of Debt:
Determinants Of Market Interest
Rates.
Copyright © 2011 - S.A.S & S.F.AW
Thank You Copyright © 2014 Salah A. Skaik