Autosport

MARKETING INFORMATION

What is

GRAND -AM ROAD RACING?

IS ONE OF THE BEST RACING SERIES ON THE PLANET.

20MILLIONGRAND-AM FANS

IN THEUNITED STATES

32%IN PAST FIVE YEARS

TV RATINGSHAVE RISEN

183ROLEX GRAND-AM

COUNTRIES

IS BROADCAST IN

AROUND THE WORLD

Sports Car Series presented by Crown Royal Cask No. 16 which begins its 11th season of competition in 2010 has established itself as the most competitive professional

in North America. The Rolex Series Daytona Prototype category hasattracted the attention of superstar drivers and universally recognized teams through its extremely raceable and relatively affordable format, and has revolutionized sports car racing with plentiful battles at the front of the field and close finishes in virtually every race. Like the that has redefined prototype sports car racing, the Rolex Series

has done the same for high-performance, production-based sports car racing. With an eye toward the cost-containment and close competition that has propelled the popularity of the Daytona Prototype class, the GT category provides a stable battleground for the world's top automobile manufacturers. Perhaps best of all, the Rolex Series two-class format allows race fans watching from the grandstands or on television and the media covering the sport to follow the action with just two easy-to-distinguish classes of race cars Daytona Prototypes and GT. GRAND-AM races at some of the world's most prestigious venues Daytona, Montreal and Watkins Glen and has taken the role of a top annual attraction at some of the newest venues in the industry such as Miller Motorsports Park, Barber Motorsports Park, Virginia International Raceway and New Jersey Motorsports Park. GRAND-AM is also making a newest form of circuit racing "Stadium Road Racing" on the road course layouts at tracks like Homestead-Miami Speedway or Daytona International Speedway. The Rolex Series is also home to some of the best and most recognized names in motorsports

and more and is a road racing showcase for NASCAR notables such as Open-wheel stars like and many others will also make spotlight appearances in the Rolex Series this season.

ROLEX GRAND-AM

ENDURANCE ROAD RACING

Daytona Prototype classGT class

Scott Pruett, Max Angelelli, Alex Gurney, Jon FogartyJimmie Johnson, Juan Pablo Montoya, Casey Mears.

Dario Franchitti, Scott Dixon, Danica Patrick, Ryan Briscoe,

In 2010, Grand-Am Road Racing continues to grow. Our acquisition by NASCAR gives our series the added clout of the World´s largest and most prestigious sanctioning body.

FACTS

Daytona Prototypes are mid-engine race cars purpose-built for competition. Capable of speeds in excess of 190 mph, Daytona Prototypes also feature the latest in safety technology, including carbon fiber side-impact panels and a multi-point roll cage. Daytona Prototypes are produced by five chassis constructors. Each chassis is designed and manufactured independently but highly limited by Grand-Am rules to keep the competition very close.

Each chassis costs about $500,000. Engines are producting-based and include power plants from Ford, Pontiac, Lexus, BMW, Honda, Porsche and Infinity. All engines produce about 500 horsepower and have five- or six speed sequential gearboxes. In addition to Grand-Am specified chassis designs and engines, all Daytona Prototypes have a minimum weight of 2,275 pounds.

The GT division is home to production-based race cars that are similar in appearance to the latest sports cars. But with carbon fiber bodies and similar technology found in the Daytona Prototypes underneath, GT cars are all business. The rules for GT -short for GrandTouring - employ several methods of equalization, including weight, tire size and engine rev limits, to provide an even playing field for a variety of international and American-made cars.

ROLEX GRAND-AM

CATEGORIES

DAYTONA PROTOTYPE CLASS / DP

GT / GRAND TOURING CLASS

Only in GT can one see nimble, flat-six Porsche GT3s take on big-bore V-8 Corvettes and Pontiacs while also mixing it up with Mazda RX-8s and BMW M6 coupes. GT engines produce between 400 and 450 horsepower and minimum weights range from 2,340 to 2,800 pounds. The top speed for GT carsis 180 mph. Costs for a GT car range from $250,000 to $400,000.

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47%

INCOMEGRAND-AM FANS MEDIAN HOUSEHOLD

$72,000

GENDERGRAND-AM FANS

MALE 68%FEMALE 32%

OF FANS ARE AGE 18-34

0 10 20 30 40 50 60 70 80

PASSION FOR MOTORSPORTSATTITUDES TOWARD

GRAND-AM SPONSORS

I like foreign/exotic cars

I am a car enthusisast

I like to attend car shows

I prefer American cars

I enjoy working on my own car

I am a member of a car club

Grand-Am drivers could not run their cars without sponsors support

Im very familiar with companies that sponsor Grand-Am and its drivers

20MILLIONTHERE ARE

GRAND-AM ROAD RACING FANS IN THE UNITED STATES

GRAND-AM FANS GENERAL POPULATION

DEMOGRAPHICS

Grand-Am enjoys substantial coverage in print media. During the season more than 200 magazines and daily newspapers run articles or reports on Grand-Am. Those articles account for a total circulation of more than 500 million readers. Grand-Am is covered by 75 of the top 100 daily newspapers in the U.S. by circulation.

The 2009 Rolex 24 At Daytona SPEED broadcast featured 14 and a half hoursof live coverage, with a rating increase of 47 percent over the 2008 broadcast. The initial tune-in on averaged nearly one million households and 1.2 million viewers.

reaches more than 73 million homes and the Rolex Series ratings on are up to 24 percent over 2008 year-to-date.

Grand-Am news is also covered on And is also proud to partner with American Central Florida for the first Spanish-language news magazine show devoted to Grand-Am.

Grand-am.com features video highlights, daily news and editorials, full race coverage, team bios, message boards, photos, question and answer sessions, driver interviews, chat sessions, up-to-date points standings, contents, live timing and scoring and much more.

FOX

SPEED

MRN Radio. Azteca "Al Volante con Grand-Am."

INTERNATIONAL EXPOSUREGRAND-AM ROLEX SPORTS CAR SERIES RACES OR HIGHLIGHTS PROGRAMS ARE DISTRIBUTED BY 15 TELEVISION PARTNERS IN 187 COUNTRIES ANS TERRITORIES, REACHING MORE THAN 114 MILLION HOMES.

THE AMERICAS EUROPE MIDDLE EAST AFRICA ASIA

SPEEDESPN 2FOX Latin AmericaESPN Latin AmericaESPN 2 Caribbean

EurosportChannel 5Sport 5

EurosportOrbit/ESPNESPN Israel

ESPN AfricaEurosport

aESPN AustraliaESPN Pacific RimJ-Sport

MEDIA EXPOSURE

SPEEDLIVE COVERAGE by Jorge Koechlin and Roberto J.Guerrero.

featured all the season for Latin America (Colombia) on

MAZDA RX8

SPEEDSOURCE

2010 ROLEX GRAND-AM

CAR & TEAM

MOTOR: 20B Peripheral Port 3 Rotor Engine,1950 c.c. 415 HP @ 8500 RPM 8600 Max. RPM CHASSIS: Riley Technologies, MK XV

BODYWORK: All Carbon Fiber GEARBOX: Emco, Daytona Prototype 6 Speed Transaxle

SUSPENSION: DSSV

BRAKES: Alcon Racing

WHEELS: BBS

TIRES: Pirelli Racing

In 1995, Sylvain Tremblay established SpeedSource to provide full-service race services and custom components to both club level and professional series drivers. With countless wins, and multiple driver and team championships, SpeedSource is now one of the largest road racing teams in the country. SpeedSource is committed to develop emerging technologies and build in-house each of its cars to remain at the forefront of road racing in the US.

SpeedSource Facilities:

Engine DevelopmentSuspension DevelopmentTransportation and Racing Equipment

2008 Rolex 24 Hours at Daytona, GT winners.

2010 ROLEX GRAND-AM

DRIVERS

BIOGRAPHY

BIRTHDATE: August 2,1989BIRTHPLACE: Bogotá, Col.CITIZENSHIP: Colombia-SpainHEIGHT: 5’8WEIGHT: 154 LbsSTUDIES: Industrial Design - UniBosque

CAREER HIGHLIGHTS

KartingKarting

Ford Racing Drivers SchoolFórmula Renault 1600 Corona CupTC 2000 Colombia - 12 Hours Doria

Fórmula Renault 1600 Corona CupTC 2000 Colombia - 12 Hours Petrobras

Fórmula Renault 2000 - Panam GP Series6 Hours Petrobras-Motor

12 Hours Petrobras-Motor

6 Hours Petrobras-Motor

Rolex Grand-Am Series

SEBASTIANMARTINEZ

JULIANMARTINEZ

20012004

2005

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2007

2008

2009

2010

BIOGRAPHY

BIRTHDATE: May 19,1992BIRTHPLACE: Bogotá, Col.CITIZENSHIP: Colombia-SpainHEIGHT: 5’9WEIGHT: 157 LbsSTUDIES: Industrial Design - UniBosque

CAREER HIGHLIGHTS

KartingKarting

Ford Racing Drivers SchoolFórmula Renault 1600 Corona CupTC 2000 Colombia - 12 Hours Doria

Fórmula Renault 1600 Corona CupTC 2000 Colombia - 12 Hours Petrobras

Fórmula Renault 2000 - Panam GP Series6 Hours Petrobras-Motor

12 Hours Petrobras-Motor

6 Hours Petrobras-Motor

Rolex Grand-Am Series

20012004

2005

2006

2007

2008

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2010

2010 ROLEX GRAND-AM

SCHEDULE

March 6 - 7

April 9 - 10

April 24 - 25

May 28 - 31

June 5 - 6

June 19 - 20

July 2 - 3

July 17 - 18

August 6 - 7

August 27 - 28

September 11-12

HOMESTEAD-MIAMIHomestead Miami SpeedwayMiami, FL

PORSCHE 250Barber Motorsports ParkBirmingham, AL

BOSCH ENGINEERING 250Virginia International RacewayAlton, VA

LIME ROCKLime Rock ParkLakeville, CT

SAHLEN’S SIX HOURS OF THE GLENWatkins Glen InternationalWatkins Glen, NY

EMCO GEARS CASSICMid-Ohio Sports Car CourseLexington, OH

DAYTONA 250Daytona International SpeedwayDaytona Beach, FL

NEW JERSEYNew Jersey Motorsports ParkMilville, NJ

CROW ROYAL AT THE GLENWatkins Glen InternationalWatkins Glen, NY

MONTREALCircuit Gilles VilleneuveMontréal, Québec

MILLER MOTORSPORTSMiller Motorsports ParkTooele, UT

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

2 Hours 45 Min.

6 Hours

TEAMSPONSORSHIP

The series continues to grow where it matters most return on investment. Companies have seen a dramatic growth in the value of their involvement in less than three years based on record viewer ship andattendance every year. This return will continue to outpace other properties. The GROWTH [of Grand-Am] that we’ve seen in the last five years is reallyUNPRECEDENTED... That’s a WIN FOR EVERYBODY.

Krista MasseySVP, Director of SponsorshipAnd Event Marketing SunTrust Bank

SHOW SPONSORSHIPMazda SpeedSource Team

Driver EndorsementsCamera Car MerchandisingShow CarsBrand AwarenessHero CardBranding on: Race Car Driver’s Suits Equipment Transporter Team Apparel

MerchandisingSpecial Race Track EventsVIP and Pit Box PassesHospitality AccommodationsEnd Season’s Press ReleaseTrack Days

SPECIAL PROMOTIONS

LOGOPLACEMENT

RILEY TECHNOLOGIES

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RILEY TECHNOLOGIES

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2010 ROLEX GRAND-AM

SPONSORSHIP PACKAGES

The sponsorship package can be modified or customized to fit your exact need.

Smart Advertising ...

A thousand of attendees and over 20 million T.V. viewers all over the world.

Real Racing

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290.000 US

260.000 US

120.000 US

50.000 US

40.000 US

Sponsorship package prices applies for 10 races.

Sponsorship Package Prices

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45

1 23

45

“The marketing people at GAINSCO attribute mostof our GROWTH to theSTRENGTH of the brandthat we have gotten, frankly,by being here [at Grand-Am].”

Bob StallingsExecutive Chairman

And Chief Strategic Officer,GAINSCO, Inc.

GAINSCO credits its four-year-old Grand-Am sponsorship with gainingnew business in the ultra-competitive market of low-cost auto insurance.The Grand-Am team sponsorship has been the main focus in GAINSCO’smarketing efforts, integrating advertising, website, community and agent outreach. “We have internationally built our corporate grand and culturearound the race car - it is the unifying icon of our company and represents our quest to build a truly outstanding, competitively distinctive auto insurance company,” said Glen Anderson, GAINSCO’s president and CEO.The company reports an average 67% increase in new policy sales during the two weeks following each os its showcar visits to agent locations. The showcar also visits industry trade shows to recruit new reps and travels to community events. GAINSCO has also use the team sponsorship for incentive programs that offer race tickets and hospitality passes toagents selling the most policies. GAINSCO’s success has mirrored the Grand-Am team’s success, with revenues nearly doubling from $99,6million in 2005 to $190.5 million in 2008.

NO. 99 GAINSCO /BOB STALLINGS RACING PONTIAC RILEY

SPONSORSHIPCASE STUDY

ROLEX GRAND-AM

PARTNERS

Contact Us:

Oscar Martinez - Phone: 01157 3165291200 - 305 3180081oscar@m2autosport.com

Yesid Pamplona - Phone: 01157 311 5711794 - 830 2612081 yesid@m2autosport.com

Ciro Medina - Phone: 01157 3105749742 - 321 4435163ciro@m2autosport.com

www.grand-am.com