Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director –...

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Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing and Creative Services

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Transcript of Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director –...

Page 1: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Marketing & Industry Relations Report

OpCom2Sept. 21-22, 2011Venice, Italy

Stan MoyerDirector – Marketing &

Industry RelationsJohn Pape

Director, Marketing and Creative Services

http://www.comsoc.org/
Page 2: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 2

Outline

Membership Stats & Trends

Corporate Patron Program

ComSoc Social Media

Virtual Wireless Course

Marketing Issues & News

Page 3: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 3

Membership Statistics

7/2011 YoY Change

IEEE 379,266 +2.0%

Societies 322,307 +2.4%

ComSoc 46,785* -0.3%

*down 139 members, but projecting to be ahead of 2010 numbers by end of August

• ComSoc had 1,350 affiliates at end of July, which is 225% more thanat end of July 2010

Page 4: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 4

Corporate Patron ProgramNo new participants – still have: – LG-Bronze level– SK-bronze– Cisco-Bronze– Samsung-Platinum– KT-bronze

Prospects:

Sent information to leads suggested by Industry PromotionCommittee members, with no results.

Had good teleconference with AT&T, but no replies to follow-ups

No positive results from Byeong’s meetings with NTT or NEC – NTTdeclined to participate

Have not had any feedback from Byeong’s trip to China

Plan to start contacting existing participants about renewals soon

http://www.lg.com/us/index.jsp
http://www.cisco.com/
http://www.sktelecom.com/
Page 5: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 5

ComSoc Social Media Participants(as of August 29, 2011)

Page 6: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 6

WCET & Wireless Training Summary

• Wireless training strong: • 288 registrants in 8 courses in 2011, YTD• 6 courses and 2 Metro Area Workshops

remain for 2011• Includes one-day in person courses, one-

day virtual courses, 3 day in-person, and 5 day virtual

• Vetting 6 new potential instructors this Fall

• WCET – 42 seats for Spring window; 30 applied for Fall 2011, YTD

• New WCET Practice Exam available• WEBOK sales in excess of 2,000; new edition

in preparation

Page 7: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 7

2012 Course Notes10 Jan 2012 LTE for the Wireless Engineering Practitioner: Fundamentals & Applications 1 day virtual

16-20 Jan 2012 Virtual Intensive Course on Wireless Communications Engineering 5 day virtual

22 Feb 2012 The Future of Wireless - Nanotechnology and Practical Wireless Communications -- IWCE

1 day in-person

14 Mar 2012 An Introduction to Professional Wireless Communications 1 day virtual

19-23 Mar 2012 Virtual Intensive Course on Wireless Communications Engineering 5 day virtual

4-6 Apr 2012 Wireless Communications Engineering; Venue To Be Determined 3 day live course

16 Apr 2012 Wireless Communications Engineering – Current Practice NAB (tentative) 1 day in-person

25 Apr 2012 Broadband Access Standards 1 day virtual

1 May 2012 An Introduction to Professional Wireless Communications 1 day virtual

10 May 2012 Wireless Communications Engineering – Current Practice CTIA (tentative) 1 day in-person

14-18 May 2012 Virtual Intensive Course on Wireless Communications Engineering 5 day virtual

18 May 2012 LTE for the Wireless Engineering Practitioner: Fundamentals & Applications 1 day virtual

9-11 Jun 2012 Wireless Communications Engineering; ICC 3 day live course

Tentative 2012 Schedule – first half

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Page 8: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 8

Now on iPad - Communications Magazine

Page 9: Marketing & Industry Relations Report OpCom2 Sept. 21-22, 2011 Venice, Italy Stan Moyer Director – Marketing & Industry Relations John Pape Director, Marketing.

Slide 9

ComSoc exhibits at MILCOM, 4G World, PCIA’s Wireless Infrastructure Show

45 ComSoc social media sites; Facebook page has over 20,000 likes; i-Phone apps; newi-Pad app - ComMag

Member survey launched

Five minute ComSoc recorded interview video available

A new ComSoc logo possible for 60th anniversary

Bundled society membership/2-tiered membership; Support at IEEE?

Instructor vetting, new NAR chapter website template, conference web portal draft, Best Readings NIC proposal in preparation

Marketing @ ComSoc


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