Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk
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? Which author in the last 200 years crowdsourced his community to create some of the highest selling and best known books of all time?
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What are the most important lessons in building a community in the Digital Age? Fred Roed and Mike Perk unpack 7 lessons that you can use to implement your own online community building strategy.
Transcript of Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk
? Which author in the
last 200 years
crowdsourced his
community to
create some of the
highest selling and
best known books
of all time?
COOKING UP A COMMUNITY IN THE 21st CENTURY
@Fred_Roed
@MikePerk
THE CHALLENGES
CHALLENGE #1: ATTENTION
CHALLENGE #2: USABILITY
it’s very nice… but where do I click?
CHALLENGE #3: TRANSITION
CHALLENGE #4: TRUST
??
CHALLENGE #6: MULTI-DEVICE
The word ‘community’
derives from the Latin
communitas which
means to share.
Community:
1. Sharing vision
2. Sharing information
3. Sharing of property / physical goods
7 SECRETS TO COMMUNITY BUILDING
SECRET #1: HAVE A CAUSE
SECRET #2: PUBLISH CONTENT FREELY
SECRET #3: IDENTIFY IDIOSYNCRASIES
SECRET #3: IDENTIFY IDIOSYNCRASIES
SECRET #4: IDENTIFY AMBASSADORS
SECRET #5: EMPOWER MEMBERS
SECRET #6: INTERACT RELENTLESSLY
SECRET #7: REWARDS, OFTEN
EXTRA TIP: BE VIGILANT
EXTRA TIP: BE VIGILANT
!!
!!
NOW IT’S TIME TO BECOME HEAVY CHEFS!
7 LESSONS
1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7. Be authentic
WORKSHOP CASE STUDY
7 LESSONS
1. Have a cause
WHAT IS CARMIEN’S CAUSE?
7 LESSONS
1. Have a cause
2. Give content freely
WHAT CONTENT CAN CARMIEN PUBLISH FREELY?
7 LESSONS
1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
WHAT ARE CARMIEN’S UNIQUE IDIOSYNCRASIES?
7 LESSONS
1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
WHO COULD BE THE GREAT AMBASSADORS FOR CARMIEN?
7 LESSONS
1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
WHAT TOOLS CAN WE EMPOWER MEMBERS WITH?
7 LESSONS
1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
Acknowledge receipt
Advertise something
Answer question
Ask a question
Augment a post
Call for action
Disclose personal info
Distribute media
Express agreement
Express criticism
Express surprise
Rally support
Give a heads up
Respond to criticism
Give a shout out
Make a joke
Make a suggestion
Make an observation
Offer a greeting
Offer an opinion
Put out a wanted ad
Rallying support
Recruit people
Show dismay
Solicit comments
Solicit help
Start a poll
HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
Source: KD Paine & Partners
7 LESSONS
1. Have a cause
2. Give content freely
3. Identify idiosyncrasies
4. Identify ambassadors
5. Empower members
6. Interact relentlessly
7. Rewards, often
HOW CAN WE REWARD COMMUNITY MEMBERS?
?
THANKS! PLEASE
GIVE FEEDBACK TO:
@Fred_Roed
@MikePerk
SUBSCRIBE TO
HEAVYCHEF.COM
www.heavychef.com | www.worldwidecreative.co.za
