Marketing in Venus :“The Guiding Principles”

Principle #1Information technology carries more emotional messagePrinciple #2Most customers in this interactive world are WO-MENPrinciple #3Most competitive advantage are from “feel” benefitsPrinciple #4Customer insight is the best tool to find out the customers’ hidden needsPrinciple #5Be intuitive, not interpretativePrinciple #6Be proactive, not reactivePrinciple #7Your brand must have charismaPrinciple #8Emphaty has a significant contribution in service

“The Guiding Principles”

Principle #1Information technology carries more emotional message

Principle #1Information technology carries more emotional message

Information technology has so much connection with our mood and emotion

PT. Pos Indonesia vs. sms at Lebaran event Research by Siemens (December 2002) 40 % their hard beat more fast when they hear something from their selfphone 79 % also check their phone too when they hear get in into someone Selfphone

40 % responden says they have been in fight because of sms 41 % say that its more easy for them to declare that thaey fall in love by this media Yahoo!Messenger and Emoticon Blackberry Mesenger and PING!

Principle #2Most customers in this interactive world are WO-MEN

David Beckam with his Personal Branding

Man is known by his difficulties in expresing their emosion, because they don’t know how to express it (but David Beckam is NOT!)

Because they were born to be focus, they cannot divide their mind cause the need of concentration (but David Beckam is NOT!)

But a man has their EYES

“woman oriented man, a man that more easy to expressing their emotions and feelings “

Principle #3Most competitive advantage are from feel benefits

Principle #3Most competitive advantage are from feel benefits

Alvin Tofler “ Technology become ultimate driver for any

changes..In the Farming era, you need MUSCLEIn the Industrial era, you need MACHINEIn the Information era, you need MINDbut today you also need a eMOTION”

ExpenseOther Price

Benefit EmotionalBenefit Functional

Give Total

Get TotalValue

Principle #3Most competitive advantage are from feel benefits

Principle #4Customer insight is the best tool

to find out customers’ hidden needs

Principle #4Customer insight is the best tool

to find out customers’ hidden needs

You have to reveal customers’ hidden needs, a deeper digging.

The needs of multidicipline point of view. Not just doing a marketing research

Principle #5Be intuitive, not interpretative

Principle #5Be intuitive, not interpretative

From 60 succesfull enterpreneurs, with 200-400 million dollar US omzet ..

just one that used a scientific mathematic decision making,

Use your holicopter view to gains a holistic value and reservoir of wisdom

Go to the marketplace not only in your board room

Principle #6Be proactive, not reactive

Principle #6Be proactive, not reactive

“If you wait for consumers to tell you what they want, be prepared to be dumbed”

-Faith Popcorn, on Eve-olution

“Others Can Only Follow”- Sampoerna A Mild

Make a new Rules of the Games

Think beyond your product and industry

Principle #7Your brand must have charisma

AIR Jordan

Creat your Aura, do an emotional branding , be consistent and patience

It must be internaly understand in your company

Think about a souvenir and merchandise

Principle #8Emphaty has a significant contribution in service

TAHAPAN BCA//ATM//Klik BCA

A flexsible Standard Operating Precedure so the frontliner can use an emphaty

Give your consumer personalized service Service as a calling