Marketing in miscare
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Marketing in miscare
Rares RusuMarketing Manager, Google Romania
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UNDESUNTEM ASTĂZIUNDE
SUNTEM ASTĂZI
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Internetul face parte din viața cotidiană
100bn.căutări lunare pe Google
la nivel mondial
Căutare
video-uri accesate zilnic pe YouTube
1bnEntertainment
1bnutilizatori de rețele sociale
Socializare
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Consumatorii și business-urile sunt conectate
23mutilizatori de telefonie
mobilă în România
9mde români folosesc
internetul (45%)
din telefoanele mobile vândute anul acesta în RO
sunt smartphones
20%
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Internetul transformă retail-ul
din consumatori cumpără online
16%Cumpărăturile se mută online
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Internetul transformă retail-ul
Magazinele online sunt lideri de piață €150
mVânzări anuale pentru
emag.ro
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Internetul transformă retail-ul
Efectul ROPO este vizibil peste tot Din utilizatori caută
produsul online înainte de a-l cumpăra în magazin
50%
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CEURMEAZĂCE
URMEAZĂ
două trenduri importantedouă trenduri importante
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1. Efectul “no-line”
ONLINE
OFFLINE
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Mobilul aduce internetul în magazin
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Eg: Google Goggles
Mobilul aduce internetul în magazin
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Mobilul aduce internetul în magazinEg: Google Product Search
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In-store e-commerce
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Cabine cu “augmented reality”
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Chech-out mobil
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Social shopping: ASOS shopalong
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2. Date disponibile instant
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Statistici de căutare detaliate
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OK…și mai încolo?
OK…și mai încolo?
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Mulțumesc