Marketing in a Small,Cheap Box Presented by: Susan Emerson, Private Health News &
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Marketing in a Small,Cheap Box Presented by: Susan Emerson, Private Health News & Barbara Lockard, Blanchard Valley Health System
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Marketing in a Small,Cheap Box Presented by: Susan Emerson, Private Health News & Barbara Lockard, Blanchard Valley Health System. If you want to reach Baby Boomers, give them a coupon. Chuck Underwood, Founder/Principal The Generational Imperative, Inc., Cincinnati. Why. . .?. - PowerPoint PPT Presentation
Transcript of Marketing in a Small,Cheap Box Presented by: Susan Emerson, Private Health News &
Marketing in a Small,Cheap
BoxPresented by:
Susan Emerson, Private Health News
&
Barbara Lockard,
Blanchard Valley Health System
If you want to reach Baby Boomers, give them a coupon.Chuck Underwood, Founder/Principal
The Generational Imperative, Inc., Cincinnati
Why. . .?
We grew up with Green Stamps!
Boomers – Birth Years:
1946-1964
Cut your marketing budget in half. . . Market to WOMEN!
• 66% of the healthcare dollars
• 85% of the healthcare decisions
• 56% of all ambulatory surgeries
• 75% of nursing home patients
“Women make 80 percent of all buying decisions. They control $7 trillion in purchasing power and by 2010 they’ll control more than $13 trillion in private wealth. Women’s soaring economic power is changing business forever.”
Power of the Purse, Fara Warner, 2008
“. . .the future belongs to marketers who establish a foundation and process where interested people can market to EACH OTHER. Ignite consumer networks and then GET OUT OF THE WAY and let them talk.”
Tanya Abreau, President, Spirit of Women
Create a “Smart Mob”!
People Powered PoliticsWhat 3.2 Million “MoveOn” Members Did in 2006
• After the 2004 elections, this “smart mob” decided to Take Back the House in 2006
• “Trust in the wisdom of crowds!”
“Smart Mobs” Rule!
• MoveOn volunteers made 7 million phone calls and organized 7,500 house parties.
• Raised and spent $27 million in a two-year period.
• More than 250,000 members contributed $3.6 million to individual House candidates and $2.8 million to fund MoveOn TV ads in targeted districts.
With a little help, you, too, can mobilize a “Smart Mob!”
“Why buy the cow when you can get the milk for free!”
Don’t pay for survey development. . . .
Don’t pay for a news monitoring service. . .
Use socialmention.com
•All news media
•Social media
•Blogs
•International
•Scary!
Use socialmention.com
•All news media
•Social media
•Blogs
•International
•Scary!
Don’t pay for expensive translations of health-related materials. . . Especially when you need in a hurry, e.g., disaster preparedness.
Go to http://www.healthinfotranslations.org
Languages include Japanese, Chinese, Arabic, and Hindi.
Don’t spend your entire office supply budget at Staples’ on $15 plastic literature holders.
Visit http://exhibittrader.com
Includes: Used exhibits, inflatables, display boards, and a plethora of plastic holders.
Just love those groundbreakings, annual meetings, board retreats, open houses, medical staff meetings, seminars,
leadership classes, fundraisers, health fairs, group tours, contests. . .
Don’t sleep through another groundbreaking!
• Use a medical “time capsule!” Have each department contribute an item that best illustrates how they practice today. Employee involvement, interesting, and something different!
