MARKETING MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.
Marketing in 21 st century
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Transcript of Marketing in 21 st century
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Group Name
INFORMATION OF GROUP MEMBERS
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NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MD. TARIKUL ISLAM 15102220
RIFAT AHMED 15102183
HENA YEASMIN 15102219
AZIZUR ROHMAN SHAWON 15102164
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Presentation Topic
MARKETING IN 21ST CENTURY
Marketing , marketing, marketing…….
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PRESENTATION CORE ISSUES :
Marketing
Importance of Marketing
Marketing Activities
Core Marketing Concepts
Marketing Process
Marketing Management
Marketed Elements
Types of Market
Marketing Mix
Advertising Objectives
Kinds of Advertising
Marketing 4 Cs
Necessary Task For Successful Marketing Management
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MARKETING 6
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IMPORTANCE OF MARKETING 8
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MARKETING ACTIVITIES
Identifying market opportunities
Managing products
Choosing & moving the channels of distribution
Advertising & promotion products & services
Setting price & terms of supply
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10MARKETING CONCEPTS
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CORE MARKETING CONCEPTS
Needs and demands.
Target market, positioning, segmentation
Brands
Value and satisfaction.
Marketing channels.
Competition
Marketing environment.
Marketing planning.
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MARKETING PROCESS 12
Need Research Design
Test Package/Price
Promote BuildDistribution
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MARKETING MANAGEMENT 13
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MARKETED ELEMENTS 14
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TYPES OF MARKET 15
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MARKETING MIX 16
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ADVERTISING OBJECTIVES
Introduce new products
Position brands
Obtain outlets
Ongoing contact
Support sales force
Get immediate action
Maintain relationships
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KINDS OF ADVERTISING
• Pioneering
• Competitive
• Reminder
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MAJOR KINDS OF MEDIA FOR ADVERTISING
Television
Newspaper
Magazine
Radio
Outlook
Internet
Outdoor
etc.
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MARKETING 4 Cs
1. Customers
2. Competitors
3. Cost
4. Capabilities
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NECESSARY TASK FOR SUCCESSFUL MARKETING MANAGEMENT
• Developing marketing strategies
• Connect with customers
• Make a strong brand
• Shaping the market offerings
• Create long term growth
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DEVELOPING MARKETING STRATEGY
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CONNECT WITH CUSTOMERS 23
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MAKE A STRONG BRAND 24
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