Marketing Identity 2014 Explosion of Innovations

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marketing identity 2014 explosion of innovations University of SS. Cyril and Methodius in Trnava Faculty of Mass Media Communication Smolenice, 4-5 Nov, 2014

Transcript of Marketing Identity 2014 Explosion of Innovations

Page 1: Marketing Identity 2014 Explosion of Innovations

marketing identity 2014explosion of innovations

University of SS. Cyril and Methodius in TrnavaFaculty of Mass Media Communication

Smolenice, 4-5 Nov, 2014

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governance and adaptation to innovative modes of higher

education provision

GAIHE Consortium Partners

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Education, Audiovisual and Culture Executive AgencyLifelong Learning ProgrammeErasmus Multilateral Project

Governance and Adaptation to Innovative Modes of Higher Education Provision

• Project Acronym: GAIHE• Project Reference: 539628-LLP-1-2013-1-NL-ERASMUS-EIGF • Duration: 01.10. 2013 to 31.03.2016 (36 months)• Project Co-management and coordination: University of Maastricht, Netherlands and RAND Europe, UK

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12 Consortium Partners

•Maastricht School of Governance (Netherlands)•RAND Europe•Ecole Normale Supérieure de Lyon (France)•Lucian Blaga University of Sibiu (Romania)•Higher Education Policy Research Unit of Dublin Institute of Technology (Ireland)•Academic Unit of the University of Latvia (Latvia)•Comenius University (Slovak Republic)•University of Ss. Cyril and Methodius (Slovak Republic)•University of Maribor (Slovenia)•University of Salamanca (Spain)•University of Alicante (Spain)•University of Strasbourg (France)

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To MOOC or not to MOOC…

• ‘unbundling’, fragmentation of the traditional educational offer

• Massive Online Open Courses (MOOCs) • Coursera

• learning channels: Apple’s online university, Wikipedia, Youtube, etc.

Emerging managerial types:

‘Amazon university’ on-demand university learning hotel umbrella university Corporate University,, etc.

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Aims:

What is the impact of innovative modes of provision on the management and governance of higher education?

Identify educational innovations

Analyse the motivations, drivers and barriers to innovative education

Examine the impact of innovative provision on the management and governance of higher education

Understand how the management of higher education institutions adapts to innovative provision

Make recommendations and disseminate findings

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Workplan

• Desk research

LR on university governance and management LR on innovations in the provisions of higher education

(innovative modes, managerial changes, discernable barriers, drivers, etc)

• Fact finding Exploratory survey design, administration and analysis Case study analysis

• Interim and Final reports self-assessment toolkit for higher education institutions final policy recommendations

final case study reports

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Dissemination

• Workshop to exchange best practices • Training course for university managers and teachers

on innovative modes of provision in teaching and learning

• 5 visits to institutions• Presentation of results to 3 international level

conferences

• Project website: http://www.he-governance-of-innovation.esen.education.fr/

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In 2016, the first European-wide

analysis of the innovative modes of

provision in teaching and learning

in Europe

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End of presentationThank you