Marketing Hometown America
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Members of a Research & Development Team from North Dakota State University, South Dakota State University, the University of Nebraska-Lincoln Dr. Cheryl Burkhart-Kriesel UNL Extension Dr. Kenneth Sherin SDSU Extension Marketing Hometown America An Asset-Based Community Development Approach to Rural New Resident Recruitment
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An Asset-Based Community Development Approach to Rural New Resident Recruitment
Transcript of Marketing Hometown America
Members of a Research & Development Team fromNorth Dakota State University, South Dakota State University,
the University of Nebraska-Lincoln
Dr. Cheryl Burkhart-Kriesel
UNL Extension
Dr. Kenneth SherinSDSU Extension
Marketing Hometown America An Asset-Based Community Development
Approach to Rural New Resident Recruitment
Today’s Focus is on…
• The situation - why this approach?
• The program evolution – high touch with high tech!
• Share wealth-building impacts from pilot communities
Why the interest in recruiting new residents?
Net Migrants in 2000’s in SD
http://www.netmigration.wisc.edu/
National Nonmetro Pattern
61% - majority of newcomers were from metro areas…
- quality of life considerations associated with an image of rural living- a primary motivation in
the decision to move (60% + of metro newcomers)
Great Plains Research… Who is coming?
Urbanites may need help in understanding “rural”
Communities don’t market relocation assets very well
People use the web as a relocation filter
How can communities tell their story?
Lingering question…
Rural Areas Need New Residents &People are Looking To Relocate
Rural Communities May Not See their “New Resident” Assets
Marketing/promotionViewed as a Challenge
Potential New ResidentsUsing Technology as Relocation Filter – Images are Key!
Community Marketing Process
Edmore
Ellendale
Faith
Wessington Springs
KimballNeligh
Hot Springs
Pilot Communities
Program Flow
• http://youtu.be/8ldgrFSnPCk
• MarketingHometownAmerica
• http://wessingtonsprings.com/marketinghometownamerica.html
What people are saying…
What we learned…
Recruitment is a partnership: employers + community + rural
The Internet – a very important recruitment tool
Urbanites may need help in understanding “rural”
The community is a “product” - a need tosell or market it
To summarize…
What is the situation was -why this approach was used
The evolution of a community development program – high touch with high tech!
Shared wealth-building impacts from pilot communities
Questions??? Thank You!!
Cheryl Burkhart-Kriesel, Ph.D.Extension Specialist, Community Vitality Panhandle Research and Extension CenterPH: [email protected]
