Marketing Gnome
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Transcript of Marketing Gnome
Marketing GNOME
What is GNOME?
What are our target markets?
What is marketing?
ENOUGH!
Law of sacrifice
Low-hanging fruit
Public administrations
Third party developers
Hobbyist computer users
Marketing is too important to be left to the marketing department
Top-down
Bottom-up
Top-down
- Infrastructure
Top-down
- Budget
Top-down
- Key talking points
Top-down
- Legal support
Bottom-up
- Advocacy
Bottom-up
- Human contact
Bottom-up
- Advocacy
Bottom-up
- Writing articles
Bottom-up
- Trade show presence
Bottom-up
- Presentations to LUGs
Bottom-up
- University outreach
Bottom-up
- Generating marketing material
Bottom-up
- Presentations to LUGs
So where are we now?
User groups
Server
with thanks to Sun for a T2000, and alo for adminning
Event boxes
Merchandising
User groups budget
Wiki
Shared calendar
(search Google Calendars for GNOME community)
GUGMasters mailing list
http://mail.gnome.org/mailman/listinfo/gugmasters-list
Marketing material
- LiveCD- Posters & designs (MarketingMaterial)- Xen image coming soon?
So what's left?
Freedom is about not having to ask permission
Talk to people!
Write to your local politicians
Speak at a local LUG
Share your experiences
(good and bad)
Write articles for local magazines
(and send contact info back to everyone for reference)
Ask your friendly editor to include GNOME on the cover
Contact your local university
- Presentations to computer club- Ideas for student projects- Long-term research projects
Share your experiences
(good and bad)
Guerrilla marketing works
(call it grass-roots advocacy if you want)
Examples: the church, political parties,
You have the power
Make a difference
GNOME needs you