Marketing GET MARKETING Automation Planning Workshop ...of marketing automation maturity and...
Transcript of Marketing GET MARKETING Automation Planning Workshop ...of marketing automation maturity and...
1
Marie Wiesemariemarketingcopilot com416 436 7931
Marketing
Automation Planning
Workshop
GET MARKETING AUTOMATION WORKING IN YOUR BUSINESS FOR BET TER LE AD MANAGEMENT
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The Marketing Automation Planning WorkshopMarketing CoPilot has worked with many clients and partners who are trying to make the most of their marketing automation tools They may currently have a product sitting in front of Microsoft Dynamics or about to choose one Regardless of their state of maturity with marketing automation this workshop will help guide people through the steps you need to take to inform the creation of content and conversion tactics that will improve marketing automation for your business and create a lead management process that drives better sales results
ABOUT OUR WORKSHOPS
Our workshops are customized to the company and the stage they are at with marketing automation whether they are beginners intermediate or advanced users of tools and strategies We develop these workshops to include key stakeholders from sales marketing customer service as well as the technology team In our workshops we cover a range of topics such as
How to choose the right MA tool or audit an existing product
How to build content by buyer persona type and map the buyer journey
How to improve conversion on your website and ensure it is tracked and measured correctly in your MA tool and CRM
How to set up better workflows for improved engagement
How to identify the right set of metrics to see if your program is working
WORKSHOP FE ES
Workshops start at $3000 USD and are planned in collaboration with your marketing and sales team to improve workshop outcomes Workshops run half day full day or two-day sessions depending on how deep you want to dive into your content plan and marketing automation workflows
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WHAT WE NE E D TO G ET STARTE Dhellip
We require a 60-minute planning call to discuss your business goals stage of marketing automation maturity and workshop format and participants Following our planning call we can confirm workshop pricing and timing
WORKSHOP FACILITATOR
Marie Wiese is a 30-year veteran of strategic marketing and currently
works in the Microsoft channel with marketing automation products that sit in front of Dynamics
You can learn more about Marie at linkedincominmarketing-copilot or at wwwmariewiesecom
Email us at infomarketingcopilotcom or call 416-436-7931
4
Resources to get you StartedYOU CANrsquo T BE EVE RY WHE RE
A COMMON SENSE APPROACH TO DIGITAL MARKETING FOR ANY BUSINESS
In the age of 247 internet there are thousands of ways for businesses to talk to sell to and connect with their customers But just as the old age says less is more
In You Canrsquot Be Everywhere Wiese offers her well-tested insight on how to become a savvier marketer Through personal stories and no-nonsense advice Wiese shoes how any company can conquer the digital space and craft extraordinary strategies as well as customer connections
Uncover the primary reason why customers buy from you
Homework for the Value proposition Workshop
VALUE PROPOSITION WORKBOOK
CUSTOME R SCORECARD WORKBOOK
CRE ATE A COMPELLING MESSAGE THAT AT TR AC TS THE IDE AL BUYER TO YOUR BUSINESS
START WITH YOUR CUSTOMER A S THE AUTHORIT YON YOUR VALUE
5
Our Approach to Marketing Automation Success
G ROW THTHROUGH SALES AND MARKETING ALIGNMENTON YOUR WEB PRESENCE
THE RIGHT WEBSITE
CONTENT WITH A MARKETING
AUTOMATION TOOL ALLOWS
YOU TO TR ACK AND MEASURE
CONTENT
PROGR AMS START AT $5000
RE BOOTA PL AN SHOULD BE MADE UP OF
A STRONG VALUE PROPOSITION
BUYER JOURNEY MAP AND
CONTENT STR ATEGY
THE MARKETING COPILOT
PL AYBOOK STARTS AT $15000
STR ATEGY ACCE LE R ATEYOU NEED A COACH TO HELP YOU
TR ACK THE BUYER JOURNEY VIA
MARKETING AUTOMATION AND
ALIGN IT TO YOUR SALES PROCESS
TO IMPROVE LEAD MANAGEMENT
COACHING STARTS AT $3500
ABOUT MARKETING COPILOT
Marketing CoPilot is an award-winning certified strategic marketing consulting firm committed to helping Microsoft customers and partners monetize their marketing automation investment
CONTACT US TO SEE HOW MARKETING AUTOMATION CAN IMPROVE THE LEAD MANAGEMENT PROCESS IN YOUR ORGANIZATION
647sdot696sdot8985infomarketingcopilotcomConnect on LinkedINcomcompanymarketing-copilot
2
The Marketing Automation Planning WorkshopMarketing CoPilot has worked with many clients and partners who are trying to make the most of their marketing automation tools They may currently have a product sitting in front of Microsoft Dynamics or about to choose one Regardless of their state of maturity with marketing automation this workshop will help guide people through the steps you need to take to inform the creation of content and conversion tactics that will improve marketing automation for your business and create a lead management process that drives better sales results
ABOUT OUR WORKSHOPS
Our workshops are customized to the company and the stage they are at with marketing automation whether they are beginners intermediate or advanced users of tools and strategies We develop these workshops to include key stakeholders from sales marketing customer service as well as the technology team In our workshops we cover a range of topics such as
How to choose the right MA tool or audit an existing product
How to build content by buyer persona type and map the buyer journey
How to improve conversion on your website and ensure it is tracked and measured correctly in your MA tool and CRM
How to set up better workflows for improved engagement
How to identify the right set of metrics to see if your program is working
WORKSHOP FE ES
Workshops start at $3000 USD and are planned in collaboration with your marketing and sales team to improve workshop outcomes Workshops run half day full day or two-day sessions depending on how deep you want to dive into your content plan and marketing automation workflows
3
WHAT WE NE E D TO G ET STARTE Dhellip
We require a 60-minute planning call to discuss your business goals stage of marketing automation maturity and workshop format and participants Following our planning call we can confirm workshop pricing and timing
WORKSHOP FACILITATOR
Marie Wiese is a 30-year veteran of strategic marketing and currently
works in the Microsoft channel with marketing automation products that sit in front of Dynamics
You can learn more about Marie at linkedincominmarketing-copilot or at wwwmariewiesecom
Email us at infomarketingcopilotcom or call 416-436-7931
4
Resources to get you StartedYOU CANrsquo T BE EVE RY WHE RE
A COMMON SENSE APPROACH TO DIGITAL MARKETING FOR ANY BUSINESS
In the age of 247 internet there are thousands of ways for businesses to talk to sell to and connect with their customers But just as the old age says less is more
In You Canrsquot Be Everywhere Wiese offers her well-tested insight on how to become a savvier marketer Through personal stories and no-nonsense advice Wiese shoes how any company can conquer the digital space and craft extraordinary strategies as well as customer connections
Uncover the primary reason why customers buy from you
Homework for the Value proposition Workshop
VALUE PROPOSITION WORKBOOK
CUSTOME R SCORECARD WORKBOOK
CRE ATE A COMPELLING MESSAGE THAT AT TR AC TS THE IDE AL BUYER TO YOUR BUSINESS
START WITH YOUR CUSTOMER A S THE AUTHORIT YON YOUR VALUE
5
Our Approach to Marketing Automation Success
G ROW THTHROUGH SALES AND MARKETING ALIGNMENTON YOUR WEB PRESENCE
THE RIGHT WEBSITE
CONTENT WITH A MARKETING
AUTOMATION TOOL ALLOWS
YOU TO TR ACK AND MEASURE
CONTENT
PROGR AMS START AT $5000
RE BOOTA PL AN SHOULD BE MADE UP OF
A STRONG VALUE PROPOSITION
BUYER JOURNEY MAP AND
CONTENT STR ATEGY
THE MARKETING COPILOT
PL AYBOOK STARTS AT $15000
STR ATEGY ACCE LE R ATEYOU NEED A COACH TO HELP YOU
TR ACK THE BUYER JOURNEY VIA
MARKETING AUTOMATION AND
ALIGN IT TO YOUR SALES PROCESS
TO IMPROVE LEAD MANAGEMENT
COACHING STARTS AT $3500
ABOUT MARKETING COPILOT
Marketing CoPilot is an award-winning certified strategic marketing consulting firm committed to helping Microsoft customers and partners monetize their marketing automation investment
CONTACT US TO SEE HOW MARKETING AUTOMATION CAN IMPROVE THE LEAD MANAGEMENT PROCESS IN YOUR ORGANIZATION
647sdot696sdot8985infomarketingcopilotcomConnect on LinkedINcomcompanymarketing-copilot
3
WHAT WE NE E D TO G ET STARTE Dhellip
We require a 60-minute planning call to discuss your business goals stage of marketing automation maturity and workshop format and participants Following our planning call we can confirm workshop pricing and timing
WORKSHOP FACILITATOR
Marie Wiese is a 30-year veteran of strategic marketing and currently
works in the Microsoft channel with marketing automation products that sit in front of Dynamics
You can learn more about Marie at linkedincominmarketing-copilot or at wwwmariewiesecom
Email us at infomarketingcopilotcom or call 416-436-7931
4
Resources to get you StartedYOU CANrsquo T BE EVE RY WHE RE
A COMMON SENSE APPROACH TO DIGITAL MARKETING FOR ANY BUSINESS
In the age of 247 internet there are thousands of ways for businesses to talk to sell to and connect with their customers But just as the old age says less is more
In You Canrsquot Be Everywhere Wiese offers her well-tested insight on how to become a savvier marketer Through personal stories and no-nonsense advice Wiese shoes how any company can conquer the digital space and craft extraordinary strategies as well as customer connections
Uncover the primary reason why customers buy from you
Homework for the Value proposition Workshop
VALUE PROPOSITION WORKBOOK
CUSTOME R SCORECARD WORKBOOK
CRE ATE A COMPELLING MESSAGE THAT AT TR AC TS THE IDE AL BUYER TO YOUR BUSINESS
START WITH YOUR CUSTOMER A S THE AUTHORIT YON YOUR VALUE
5
Our Approach to Marketing Automation Success
G ROW THTHROUGH SALES AND MARKETING ALIGNMENTON YOUR WEB PRESENCE
THE RIGHT WEBSITE
CONTENT WITH A MARKETING
AUTOMATION TOOL ALLOWS
YOU TO TR ACK AND MEASURE
CONTENT
PROGR AMS START AT $5000
RE BOOTA PL AN SHOULD BE MADE UP OF
A STRONG VALUE PROPOSITION
BUYER JOURNEY MAP AND
CONTENT STR ATEGY
THE MARKETING COPILOT
PL AYBOOK STARTS AT $15000
STR ATEGY ACCE LE R ATEYOU NEED A COACH TO HELP YOU
TR ACK THE BUYER JOURNEY VIA
MARKETING AUTOMATION AND
ALIGN IT TO YOUR SALES PROCESS
TO IMPROVE LEAD MANAGEMENT
COACHING STARTS AT $3500
ABOUT MARKETING COPILOT
Marketing CoPilot is an award-winning certified strategic marketing consulting firm committed to helping Microsoft customers and partners monetize their marketing automation investment
CONTACT US TO SEE HOW MARKETING AUTOMATION CAN IMPROVE THE LEAD MANAGEMENT PROCESS IN YOUR ORGANIZATION
647sdot696sdot8985infomarketingcopilotcomConnect on LinkedINcomcompanymarketing-copilot
4
Resources to get you StartedYOU CANrsquo T BE EVE RY WHE RE
A COMMON SENSE APPROACH TO DIGITAL MARKETING FOR ANY BUSINESS
In the age of 247 internet there are thousands of ways for businesses to talk to sell to and connect with their customers But just as the old age says less is more
In You Canrsquot Be Everywhere Wiese offers her well-tested insight on how to become a savvier marketer Through personal stories and no-nonsense advice Wiese shoes how any company can conquer the digital space and craft extraordinary strategies as well as customer connections
Uncover the primary reason why customers buy from you
Homework for the Value proposition Workshop
VALUE PROPOSITION WORKBOOK
CUSTOME R SCORECARD WORKBOOK
CRE ATE A COMPELLING MESSAGE THAT AT TR AC TS THE IDE AL BUYER TO YOUR BUSINESS
START WITH YOUR CUSTOMER A S THE AUTHORIT YON YOUR VALUE
5
Our Approach to Marketing Automation Success
G ROW THTHROUGH SALES AND MARKETING ALIGNMENTON YOUR WEB PRESENCE
THE RIGHT WEBSITE
CONTENT WITH A MARKETING
AUTOMATION TOOL ALLOWS
YOU TO TR ACK AND MEASURE
CONTENT
PROGR AMS START AT $5000
RE BOOTA PL AN SHOULD BE MADE UP OF
A STRONG VALUE PROPOSITION
BUYER JOURNEY MAP AND
CONTENT STR ATEGY
THE MARKETING COPILOT
PL AYBOOK STARTS AT $15000
STR ATEGY ACCE LE R ATEYOU NEED A COACH TO HELP YOU
TR ACK THE BUYER JOURNEY VIA
MARKETING AUTOMATION AND
ALIGN IT TO YOUR SALES PROCESS
TO IMPROVE LEAD MANAGEMENT
COACHING STARTS AT $3500
ABOUT MARKETING COPILOT
Marketing CoPilot is an award-winning certified strategic marketing consulting firm committed to helping Microsoft customers and partners monetize their marketing automation investment
CONTACT US TO SEE HOW MARKETING AUTOMATION CAN IMPROVE THE LEAD MANAGEMENT PROCESS IN YOUR ORGANIZATION
647sdot696sdot8985infomarketingcopilotcomConnect on LinkedINcomcompanymarketing-copilot
5
Our Approach to Marketing Automation Success
G ROW THTHROUGH SALES AND MARKETING ALIGNMENTON YOUR WEB PRESENCE
THE RIGHT WEBSITE
CONTENT WITH A MARKETING
AUTOMATION TOOL ALLOWS
YOU TO TR ACK AND MEASURE
CONTENT
PROGR AMS START AT $5000
RE BOOTA PL AN SHOULD BE MADE UP OF
A STRONG VALUE PROPOSITION
BUYER JOURNEY MAP AND
CONTENT STR ATEGY
THE MARKETING COPILOT
PL AYBOOK STARTS AT $15000
STR ATEGY ACCE LE R ATEYOU NEED A COACH TO HELP YOU
TR ACK THE BUYER JOURNEY VIA
MARKETING AUTOMATION AND
ALIGN IT TO YOUR SALES PROCESS
TO IMPROVE LEAD MANAGEMENT
COACHING STARTS AT $3500
ABOUT MARKETING COPILOT
Marketing CoPilot is an award-winning certified strategic marketing consulting firm committed to helping Microsoft customers and partners monetize their marketing automation investment
CONTACT US TO SEE HOW MARKETING AUTOMATION CAN IMPROVE THE LEAD MANAGEMENT PROCESS IN YOUR ORGANIZATION
647sdot696sdot8985infomarketingcopilotcomConnect on LinkedINcomcompanymarketing-copilot