1

Marketing Fundamentals for MERRITHEW™ Education Anna Luciano – Education Mary Ann Scandiffio – Education Jennifer Cunningham - Marketing

2

• A New Vision for Mindful Movement

• MERRITHEW™ Education Programs

o Key Message

o Training Options

o Potential Students

o Key Selling Features

• Marketing Tools & Support

Overview

3

Education Offering

4

• The contemporary approach to the original Pilates method pioneered by Joseph Pilates, based on modern principles of exercise science and rehabilitation

• An amendment to the original full repertoire of exercises, that adds five biomechanically-based principles

• A program that uses these principles to ensure exercises are taught safely and effectively for each individual client and can be modified based on posture, fitness level and goals

STOTT PILATES®

5

STOTT PILATES – Training Options

Certification Courses • For Fitness Professionals

• For Rehab/Healthcare Professionals

Continuing Education • Over 150 Workshops

• Focused training in the field of your choice

with Specialty Tracks

6

STOTT PILATES – Potential Students

• Potential or existing Pilates Instructors

• Group Fitness Instructors

• Qualified Personal Trainers

• Hybrid Professionals

• Rehabilitation Professionals

7

STOTT PILATES – Key Selling Features

Students will learn:

• How to apply STOTT PILATES biomechanical principles to all exercises and how to recognize optimal and less than optimal movement patterns

• A breakdown of each exercise including exercise goals, muscular initiation and movement sequencing

• Modifications to adjust exercise intensity and for specific postural issues and body types

• Effective communication skills, including verbal cues and imagery

8

Total Barre™

• The only barre program to provide programming options within a template framework

• Provides well-constructed, balanced workouts that are fun and motivating

• All exercises emphasize proper biomechanics, alignment and sequencing in addition to great choreography

9

Total Barre – Training Options

Foundation Course

• A 7 hour, one-day course

• Qualification (i.e. not a Certification- there is no exam)

Continuing Education

• More than 6 different workshops in 3 streams

10

Total Barre – Potential Students

• Mind Body Professionals

• Group Fitness Instructors

• Hybrid Instructors

• Dance Professionals (or those transitioning to a new career- post dance)

11

Total Barre – Key Selling Features

Students will learn:

• How to apply the Foundational Principles to each exercise along with goals, muscular initiation and movement sequencing

• An 11-segment template that is instrumental in assisting Instructors to teach well-structured, systemized barre classes

• Effective communication skills, including verbal cues and imagery and the use of music in the choreographic process

• How to incorporate musical suggestions with track length and corresponding beats per minute (BPM) for each segment

12

CORE™ Athletic Conditioning & Performance Training™

• Covers the fundamental principles of training, performance, and proper biomechanical movement from an athletic perspective

• Athletic Conditioning refers to the ‘basic’ skills that athletes need to perform at a high level such as speed, strength, endurance, agility, flexibility and coordination

• Performance Training is more sport specific and hones in on the individual’s role (goalie versus midfielder), the sport and/or injuries of that client

13

CORE – Training Options

Foundation Course • A 7 hour, one-day course

• Qualification (i.e. not a Certification- there is no exam)

Continuing Education • More than 16 different

workshops in two streams

CORE Foundation Course Athletic Conditioning

Workshops Performance Training

Workshops Balance & Strength on the Big Blue Stability Cushion™

Performance Training for Cycling

Power & Stamina: Medicine Ball Interval Training, Volume 1

Dryland Performance Training for Swimmers

Power & Stamina: Medicine Ball Interval Training, Volume 2

Distance Running Workshop, Level 1

Athletic Conditioning on the Tower Trainer™

Distance Running Workshop, Level 2

Dynamic Resistance Training with Tubing

Plyometrics and Jump Training Workshop, Level 1

Functional Strength and Resistance Training

Agility and Quickness Training

Change of Direction and Agility Training

Team Training Workshop – Crank Up Your Performance with Speed, Agility, Quickness Training

Team Training Workshop – Jump Up Your Performance

Team Training Workshop – Power Up Your Performance

14

• Mind-Body Professionals

• Hybrid Instructors

• Personal Trainers

• Strength Coaches

CORE – Potential Students

15

CORE – Key Selling Features

Students will learn: • How to apply the Foundational Principles for improved movement efficiency

related to body awareness, ideal alignment and stabilization of both the periphery and core

• Recap of incorporation of various components of general fitness and athleticism; strength, flexibility, speed, agility, power, dynamic stabilization, muscular initiation, rotation, coordination and endurance

• Sport-specific training principles; balance, interval training and dynamic stabilization, resistance training, plyometric theory and practice, speed and agility work and periodization

16

ZEN∙GA®

• Creative, lively, exploratory movements based on the latest research in neuromyofascial training

• Workouts that are a playful yet powerful mix of three-dimensional circular and wave-like patterns designed to stimulate the fascia and take stress off the joints

• A program with an emphasis on proper breathing, posture and movements that vary in tempo, load, and intensity

17

ZEN∙GA – Training Options

Foundation Course • A 7 hour, one-day Mat based course

• A 7 hour, one-day Equipment based course

• Qualification (i.e. not a Certification- there is no exam)

Continuing Education • 8 mat based workshops

• 4 equipment based workshops

18

• Mind Body Professionals

• Hybrid Instructors

• Group Fitness Instructors

• Dance/Movement Therapists

ZEN∙GA – Potential Students

19

ZEN∙GA – Key Selling Features

Students will learn:

• The theoretical and practical applications of the Foundational Movement principles and an overview of research-based fascial training concepts

• Movements designed to work the body on all planes of motion and to use gravitational and ground reaction forces to increase integrity through the entire kinematic chain

• Cuing, imagery and programming suggestions to increase client awareness and movement quality and integrate ZEN∙GA concepts into your existing work

20

Halo® Training • Halo® Training is a unique multi-

functional and three-dimensional exercise program that incorporates the science of core integrated bodyweight training with the use of the Halo Trainer

• The program teaches exercises that follow unique progressions or regressions designed to increase functional strength and stability

• Flexible enough for a client at any level of condition; from rehab through to athletic performance training.

21

Halo Training – Options

Foundation Course

• A 7 hour, one-day course

• Qualification (i.e. not a Certification- there is no exam)

Continuing Education

• 4 workshops

22

• Group Fitness Instructors

• Personal Trainers

• Hybrid Instructors

• Mind Body Professionals

Halo Training – Potential Students

23

Halo Training – Key Selling Features

Students will learn: • The Halo Training principles and variables and how they can be used

to create intensive training plans for group classes and individuals

• The concept and value of interval training, exploring different types of exercise intervals, i.e. timed and repetition-based

• The full curriculum of the beginner, intermediate and advanced movement patterns of the Halo Training System

• 21 timed or repetition based workouts

24

Marketing Tools

25

Marketing Tools

26

Marketing Tools

27

Marketing Tools

28

Marketing Tools

29

Marketing Tools

30

Marketing Tools

31

Marketing Tools

32

Marketing Tools

33

Marketing Tools

34

Marketing Tools

35

Marketing Tools

36

Marketing Tools

37

Thank you