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Letter of Transmittal

January 10, 2010

Mr. Maniruzzaman Khan

Lecturer

Eastern University,

Dhaka

Dear Sir,

It gives us the immense pleasure in presenting the report on marketing function of Tri-

Pack industry. You assign us to prepare this report as a part of the Marketing

Management (MKT 453) course requirement. We have tried our level best to fulfill the

requirements of this course and tried to follow your class lectures & instruction while

preparing this report.

We sincerely expect that this report will meet your approval and evaluation would

demonstrate our ability to prepare formal report. We would be pleased to answer any

query you think necessary as when need.

Date Sincerely yours,

05.01.2010 On behalf of the group

Imran Hossain

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Acknowledgement

We would like to express our gratitude to our course instructor Mr Maniruzzaman Khan,

lecturer of Eastern University, for giving us a chance to prepare this report. We have met

many helpful people and received their assistance while preparing this report.

Other than that we give special thanks to all respondent of our report work from whom

we collect the relevant information for our plan.

At last but not the least, we want to thank to our almighty Allah for giving us the ability

to do this report.

Last of all we would like to thanks again to our honorable teacher Mr Maniruzzaman

Khan for his Effective class instruction and assistance to prepare this report.

We have tried my best to compile the pertinent information as comprehensively as

possible and if you need any further information, we will be obliged to assist you.

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Table of content

Topics Page Number

Executive summary vi

1.0 Introduction 1

1.1 Origin Of the study 1

1.2 Objective 1

1.2.1 Broad objective 1

1.2.2 Specific Objective1

1.3 Methodology 2

1.4 Limitation 2

2.0 OVERVIEW OF THE ORGANIZATION3 - 6

3.0 Marketing Operations 7

4.0 Marketing strategy 8

5.0 4ps Marketing Mix 9 - 16

6.0 Findings 17

7.0 Recommendations 18

8.0 Conclusions 19

9.0Bibliography 20

Executive Summary

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In this report we are focusing the marketing function that taken by the Tri-Pack

film industry. In here we are focusing and describing the marketing operation,

marketing strategy and 4ps marketing mix.

A Tri-Pack film limited, a public limited company, is a joint venture between Mitsubishi

Corporation of Japan. Tri-Packs principle area of business involves the manufacturing of

biaxial oriented polypropylene (BOPP) films, a packaging material widely used in the

consumer goods industry.

Basically six marketing operations those are applicable in Tri-Pack Films Limited. The

marketing strategy of Tri-Pack is to capture the maximum market share through betterquality products, which are made according to the requirement of customers. Tri-Pack

expands its market share through new customers by using market 31 penetration

strategies. As per analysis of the company this is the best marketing strategy in the

present scenario for success. Tri-Pack also considers marketing mix strategy and it is

necessary to fulfill its requirements for success and achievement of company goals. Tri-

Pack is offering the price on the basis of three strategies, which are as follows:

Competitive base

Customer base

Product base

As Tri-Pack is producing an industrial product and having a name of market

leader in the market of BOPP films. Even before a product id ready for

market, the management of the company determine which methods and

route will be used to get it, there at customer end. This requires establishingstrategies for the products distribution channels and physical distribution.

Managing a distribution channel often begins with a producer. BOPP film is an

industrial product; Tri-Pack is using push promotional strategy for local and

international customers

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