Marketing for your Journal. May 2014

Mike Hallworth, Senior Marketing Manager

Editors‘ Day

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Our locations

We have 20 Open Access marketers based in 7 locations around the world

Beijing, Dordrecht, Heidelberg, London, New York, Hong Kong and Tokyo

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Global Visibility and Maximum Readership

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Over 9 million users access our journal websites worldwide every month

Key Performance Indicators

Total registrants: 1,664,229

New website registrants: 16,524 per month

Average Article Accesses p.a. : 18,545,954

Journal Newsletter sign-ups: 456,570

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Evidence Based Email Marketing

• Database of 1.6 million opt-in recipients

• Tailored email messages

• Email article alerts

• Impact Factor emails

• e-Newsletters

• Structured A/B testing

• Personalization

• Re-Marketing

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Advertising

• Display advertising on journal websites across the BioMed Central platform

• Display advertising on SpringerLink

• Banner advertising on email Article Alerts

• Banner advertising on BioMed Central Update and Biome eNewsletters

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Journal advocacy marketing material

• Marketing material available for you and anyone to access and use

• Includes: PowerPoint slide, PDF leaflets, postcards & posters, online banner adverts, screen-savers,

• Available online for you to download

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Exhibitions & Conferences

Exhibitions

• BioMed Central and Springer exhibit at over 70 scientific and library events each year

• On booth screen presentations

Partnerships with other conference organizations

• Media partnerships

• Session sponsorship

• Author workshops

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Benefits of journal apps

• Extends publisher and society brands into the mobile marketplace

• Meets rapidly growing demand for mobile specialization of content

• Helps publisher and societies maintain their competitive edge

• Increases article downloads

• Visibility in Apple iTunes and Google Play app stores

• User-friendly design delivers high quality user experience

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Objective:

To increase awareness of BioMed Central’s and build a strong brand in OA publishing

Achievable:

Increasing the number of submissions and published articles across BioMed Central’s open access portfolio

How:

Dedicated Website

Social Media

OA Advocates Stories

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Quick wins for your journal

BioMed Central Editors’ Day 2014

Social Media

•Twitter•Facebook•Linked In•CiteULike•Blog•YouTube

Website•Editor’s Profile

Word of Mouth

•Endorsements•Recommendation

Promotion

•Presentation Slide•Poster•Leaflet•Business Cards

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Thank you !

Please feel free to contact your JDE with any queries that you may have or email

journals@biomedcentral.com

BioMed Central Editors’ Day 2014