Marketing for Fashion Retail Brands – CAMPER Case Study
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Transcript of Marketing for Fashion Retail Brands – CAMPER Case Study
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CAMPER: CREAtividAd y vALOR EStRAtégiCO
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A316
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CAMPER:CREAtividAd y vALOR EStRAtégiCO
Las acciones de RRPP:
‘convertir’ personas influyentes a la causa
Acciones en grupos pequeños,
pero con gran efecto.
Innovadores.
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A317
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A318
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CAMPER:CREAtividAd y vALOR EStRAtégiCO
“La comunicación y la imagen de marca suponen un elemento central en la estrategia empresarial de Camper”.
Quico Vidal, Director Creativo de Camper, nadie.es
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A319
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CAMPER:CREAtividAd y vALOR EStRAtégiCO
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A320
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CAMPER:CREAtividAd y vALOR EStRAtégiCO
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A321
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A322
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A323
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A324
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A325
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A326
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A327
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A328
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A329
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A330
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A331
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A332
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A333
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A334
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A335
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A336
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A337
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A338
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A339
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14.11.08BaseDesign Camper Mediterranean Sneakers 17
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A340
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14.11.08BaseDesign Camper Mediterranean Sneakers 18
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A341
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14.11.08BaseDesign Camper Mediterranean Sneakers 19
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A342
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A343
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A344
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A345
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BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A346