Marketing for Fashion Retail Brands – CAMPER Case Study

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CAMPER: CREATIVIDAD Y VALOR ESTRATÉGICO BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO A316

Transcript of Marketing for Fashion Retail Brands – CAMPER Case Study

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CAMPER: CREAtividAd y vALOR EStRAtégiCO

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CAMPER:CREAtividAd y vALOR EStRAtégiCO

Las acciones de RRPP:

‘convertir’ personas influyentes a la causa

Acciones en grupos pequeños,

pero con gran efecto.

Innovadores.

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CAMPER:CREAtividAd y vALOR EStRAtégiCO

“La comunicación y la imagen de marca suponen un elemento central en la estrategia empresarial de Camper”.

Quico Vidal, Director Creativo de Camper, nadie.es

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