Marketing Fact Pack 2015
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Marketing Fact Pack 2015
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Transcript of Marketing Fact Pack 2015
Hello!Bonfire Marketing has pulled the most relevant stats from Advertising Age’s 2015 Fact Pack. Let us know if you have any questions or just want to chat about the details. We love talkin’ shop.
Spending Trends Stay Steady
• TV slows
• Print and radio
continue to decline
• Internet stabilizes (but
continues to grow)
More Time on Digital
• More time spent on
digital than TV
• Digital diversifying
• Mobile and social
grow
• Laptop / desktop
decline
Multitasking
• The noise is
increasing
• The distractions are
increasing
• The marketing
channels are
increasing
Summary
• More migration to
digital
• Integrated campaigns
• Smart devices are
coming (some are
here)
• Timing (calendaring) is
very important