Unit 6: Part A Nerds and Geeks 21st Century College English: Book 1.
Marketing essentials for geeks and nerds
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Transcript of Marketing essentials for geeks and nerds
Marketing Essentials for Nerds and Geeks
Ganesh Samarthyam
I code 18 hours a day; all this marketing stuff is
complete non-sense;I DON’T NEED IT!
My product is great!
Code Wizardry != Commercial Success
18-Hours-A-Day != Commercial Success
Great Product != Commercial Success
“viral” product != market success
Insanity: Doing the same thing over
and over again and expecting different results!
“Create the right product”
What exactly does the “right
product” mean?
How to find which product to develop?
Your interests
Your skills
Market need
Your product
Am I passionate about the product?
Do I have necessary
skills to create that product?
Does my product
address a real market need?
Does my product “stand-out” and get noticed in
the crowd?
The first The only The best!
But what makes outstanding success?
Is my product “the first”, “the only”, or “the
best”?
Can you identify him?
Amish Tripathi’s books
Why promotion matters"It’s a fallacy to think that a good book sells itself. I can give you a long list of books that I think should have been
bestsellers but nobody’s heard of them. My
management background along with marketing
experience helped me devise effective strategies for promoting my book.”
Online marketing
Offline marketing
Focus on “why” not “what”!
“Sell the benefits not the features; even better, connect (e.g., tell
stories)”
Illustration: BlenderBlender is a 3D computer
graphics software
This is booooring
Selling the features
Okay, but still…
Selling the features
Wow! This is amazing!
Sell with a story (emotions)
www.designsmells.com
bit.ly/sgganesh
@GSamarthyam