Marketing Enhancing Emocional Urgency Through Conceptual Marketing
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Our secret recipe. 4S Marketing Enhancing emotional urgency through conceptual marketing
Transcript of Marketing Enhancing Emocional Urgency Through Conceptual Marketing
Our secret recipe.
4S Marketing Enhancing emotional urgency through conceptual marketing
#2 research#1 marketing
we support the sales experience
through emotional marketing
f+f=
r+f+f=reflexivity
reflexivity a reflection of your
aspirational personality in a brand;
DINKS 20%
1 person homes 16%
Nuclear families 53%!Babies-tweens 13% Teenager 19% Adults in house 21%
Single parents 7%
demographic
i have to have it
deep emotional commitment
Chef 26%
psychographic
Chef 26%
Tecnofile 33%
psychographic
Chef 26%
Tecnofile 33%
Sensualist 31%
psychographic
Research
Design
Strategy
Hello
AmbidextrousWe do it by apllying Research, Strategy
& Design in order to produce tangible innovative business solutions
www.re-define.com.mx
Product Design
Emotional marketing experience
Sales process excellence
The 4S model
1re-think re-definere-learnProblem Innovation
© re-define 2011
How do weachieve innovation?By turning business problems into opportunities using research, strategy and design.
Step No.1re-learn
Doing research to re-learn about the problem from a user’s point of view.
Step No.2re-think
Using strategic thinking to identify opportunities in problems and re-think what’s possible.
Step No.3re-define
Using design to prototype, test and re-define a solution to that business problem
We are a one stop integrated innovation services firm based in Mexico. We follow a clear process for innovating by which we re-learn about the problem, re-think how those opportunities can be met and re-define a final solution. Most consultancy firms are either focused on the logic side of business (strategy firms) or focused on the creative side (design firms). We are a firm that integrates both business logic and creative thinking in the process of creating new value.
re-define©
re-learnre-define
re-think
Understand the target and the
drivers for emotional urgency
Build a concept to integrate design,
marketing and sales
Deploy marketing and sales strategy
ForrestPG-4SThe future.
Gracias!
