Marketing digital para tu farmacia on line
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Transcript of Marketing digital para tu farmacia on line
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30 / 11 / 2015
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Cada 5 segundos se realizan
170.000búsquedas en Internet
vinculadas con la salud.
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Sólo en España existen
2.500farmacias con algún tipo de
presencia on line.
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Si quieres que tu farmacia brille más que ninguna otra necesitas…
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Marketing Digital para tu farmacia
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Momentos de la verdad de P&G pre-era digital
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ZMOT de Google era digital
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ZMOT de Google era digital
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En el momento oportuno.En el lugar oportuno.
A la persona oportuna.
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Respuestas
Consejo
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¿Qué me pasa?
¿Quién me puede
ayudar?
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Ser relevante.Ser muy relevante.
Pero a las personas adecuadas.
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¿Qué me pasa?
¿Quién me puede
ayudar?
SEO SEM“ardor”“dolor de espalda”
“congestión”
Etc.
Segmentar“mujer”
“25 – 35 años”“embarazada”“Barcelona”
“08028”Etc.
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Te escucho.Te creo.
Confío en ti.
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¿Qué me pasa?
¿Quién me puede
ayudar?ConsejosNoticiasServicios
InfografíasVídeos / eBooks
PromocionesEtc.
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Convertir todos tus esfuerzos en una acción tangible de tus usuarios.
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Tráfico
Venta on line
Registro
Fan
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La satisfacción de un cliente es el canal de
comunicación más potente.
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Búscalos
Capta su atención
Despierta su interés
Actívalos
Fidelízalos
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Albert PantaleoniExperto en canal
Farmacia@Pantafarma
Miquel SolàDigital Marketing
www.alaguillotina.com@MKsola