Marketing Development Block 4 Dr. Uma Kanjilal. Stages of a Multimedia Project Planning and...
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Transcript of Marketing Development Block 4 Dr. Uma Kanjilal. Stages of a Multimedia Project Planning and...
Marketing Marketing DevelopmentDevelopment
Block 4
Dr. Uma Kanjilal
Stages of a Multimedia Project Planning and costing- infrastructure, time,
skills etc.
Designing and producing- perform each of the planned tasks to create a finished product
Testing- meeting objectives, platform compliance etc.
Delivering- packaging and delivery to the end user
Infrastructure requirement
Hardware- system, memory, monitor, audio/ video capturing devices, peripherals
Software- operating system, authoring tools, graphic designs, animation etc.
Multimedia Team Project manager- coordinates the entire project Multimedia designer- information designer, graphic designer,
illustrator, animator etc Writer-create character, action, point of view, narration, screen
text, interactivity etc. Video specialist- skilled in all phases of production from
concept to final edit Audio specialist- background music, voice over, sound
effects Multimedia programmer- integrating all multimedia
elements into a seamless whole using authoring tools or programming languages
Hardware peripherals
Memory- CD-ROM players and writers, DVD , Video discs
Input devices- keyboards, mouse, trackballs, touch screens, magnetic card encoders and readers, graphic tablets, scanners, OCR devices, infrared remotes, voice recognition systems, digital cameras
Output hardware- amplifiers and speakers, monitors, video devices, projectors
Communication devices- modems, networks
Multimedia Authoring Tools- Use
Video production Animations Games Demo disks and interactive guided tours Presentations Interactive kiosk applications Interactive training Simulations, prototypes and technical
visualization
Multimedia authoring tools- types
Card or page based tools Icon-based, event-driven tools Time-based and presentation tools Object oriented tools
Card or page based tools
Element organized as pages of a book or a stack of cards. Authoring system helps in linking these pages or cards into organized sequence. Media objects contained are buttons, text fields, graphic objects, backgrounds and pages and cards.
Examples: HyperCard, SuperCard, ToolBook, Oracle Media Objects, Visual Basic
Icon-based, event-driven tools
Multimedia elements and interaction elements are organized as objects in a structural framework or process. Provides visual programming approach. Icons are arranged in a flow line. The icons includes menu choices, , graphic images, sounds, etc.
Examples: Authorware, IconAuthor
Authorware Professional
Time-based and presentation tools
Elements are organized along a timeline, best for sequential presentation.
Examples: Macromedia director,
Macromedia Director
Object oriented tools
In this multimedia elements and events become objects that live in a hierarchical order of parent and child relationship. These tools are particularly useful for games which contain many components with many personalities.
Examples- Apple Media Tool, MediaFroge
Selecting right tool for the job
Editing features Organizing features Programming features Interactivity features Performance tuning features Playback features Delivery features Cross-platform features
Video Editing Software