MARKETING - cybersecurity-insiders.com

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www.cybersecurity-insiders.com

MARKETING OPPORTUNITIES

mailto:[email protected]

https://cybersecurity-insiders.com/

CYBERSECURITY MARKETING & MEDIA

Cybersecurity Insiders is an online community of information security professionals representing a broad cross section of security roles, company sizes, and industries.

We provide cybersecurity marketers with unique research-based content marketing opportunities, fresh leads, and brand visibility in the IT security market.

Delivered in partnership with the Information Security Community on LinkedIn and Cybersecurity Excellence Awards.

MEDIA KIT


Companies larger than 1,000 employees

Manager level or above

Reside in the US

500K+Online community

members

74% 60% 55%

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US AUDIENCE PROFILE

JOB LEVEL

JOB FUNCTION

COMPANY SIZE

INDUSTRY

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Cybersecurity Insiders welcomes the opportunity to customize a package of programs to meet your needs.

Select from the following offerings:

Research studiesWebinars

Email and social medial campaignsContent creation programs

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MEDIA KIT


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RESEARCH & WEBINAR SPONSORSHIPS



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MEDIA KIT


RESEARCH STUDIES Receive custom, fact-based research reports on popular cybersecurity topics, bringing your message to life

▪ Third-party validated research content based on current survey data from our 500,000+ member Cybersecurity Insiders community

▪ Ongoing surveys ensure rapid report production based on real-time snapshots of cybersecurity trends, sentiments, and preferences in the cybersecurity market

▪ Topic of your choice, add-on custom survey questions to produce a unique, custom-branded report that reflects your market perspective

▪ Add lead generation, content marketing, and webinar components

MEDIA KIT


Pricing starts at $8,000

Your Logo Here

REPORT ADD-ONS Popular report add-on programs to generate custom research, leads and awareness

REPORT PROMOTION

▪ Posting news of report launch

▪ Promoting the reports to IT and Cybersecurity standard media list top 20 media channels

▪ Promoting the report on LinkedIn group and Twitter

▪ 1 blog posting on Cybersecurity Insiders

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CUSTOM SURVEY QUESTIONS

▪ Client-provided survey questions to add on to a standard report sponsorship package

Pricing starts at $5,000Pricing starts at $70/CPL

Pricing starts at $6,000for 3 custom questions

LEADS

▪ 100 guaranteed report download leads (standard lead profile)

▪ Additional leads can be purchased

LIVE WEBINARS Live webinar tailored to your message and audience

▪ Popular add-on to cybersecurity report packages to generate additional visibility and leads

▪ Includes landing page, GoToWebinar hosting platform, promotion, moderator, webinar recording (MP4 file), attendance report, and follow-up email

▪ Sponsor provides title, abstract, presentation content and slides

Pricing starts at $15,000(depending on lead

guarantee)

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RECORDED WEBINARS Recorded webinar or podcast tailored to your message and audience

▪ Popular add-on to cybersecurity report packages for clients that want additional content to promote on their web channels

▪ Includes moderator, webinar or podcast recording (MP4 file)

▪ Sponsor provides title, abstract, presentation content and slides


MEDIA KIT


MEDIA KIT


MEDIA KIT


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LEAD GENERATION & AWARENESS PROGRAMS



CONTENT SYNDICATION Syndicate your cybersecurity content to receive targeted leads and brand exposure

▪ Popular add-on to cybersecurity report packages to generate visibility and leads

▪ Generate quality leads through syndication of your content to the cybersecurity community

▪ Lead profiles are targeted according to your demographic and firmographic preferences

CPL pricing depends on filters, and starts at $70/lead

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EMAIL MARKETING Email blast to the Cybersecurity Insiders community

▪ Popular add-on to cybersecurity report packages to generate visibility and leads

▪ Sent to 300,000+ subscribers

▪ Send custom content to promote your offer

▪ We’ll create a responsive email that looks great on all devices


(per email blast)

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ARTICLE/BLOG POSTING Post your content to the Cybersecurity Insiders website

▪ Popular add-on to cybersecurity report, email and social media packages

▪ Post your news, articles or blog content to Cybersecurity Insiders website to elevate visibility for your brand in the cybersecurity community [posts do not have to be original content, but you need to own the copyrights]

▪ Contributed posts can be about industry trends, product news, upcoming events, webinars, etc.


(includes 5 posts)

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SOCIAL MEDIA Promote your company and/or product messages on social media to the cybersecurity community

▪ Social platforms include LinkedIn, Twitter, and Facebook

▪ Your message is posted to each social platform three times, reaching up to 500,000 followers

▪ Include your text, social #hashtags, and images

▪ Contributed posts can be about industry trends, product news, upcoming events, webinars, etc.

Pricing starts at$3,900 per campaign

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AWARDS PROGRAM Earn an award for your cybersecurity solution and company excellence

▪ The Cybersecurity Excellence Awards recognize the world’s best cybersecurity products and companies [ more details ]

▪ Add credibility and third-party validation to your product offering and company

▪ Boost brand awareness

▪ Boost SEO ranking through backlinking to your website

Award Submission: $800

Site Sponsorship: $1,800

MEDIA KIT


https://cybersecurity-excellence-awards.com/

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MEDIA KIT


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CONTENT CREATION PROGRAMS



PRODUCT REVIEW Receive a review of your cybersecurity solution

▪ Submit your cybersecurity product (or service) for review by Cybersecurity Insiders

▪ Review is based on information provided by vendor and third parties (not a lab review)

▪ Full review is posted on the Cybersecurity Insiders webiste

▪ Includes key capabilities, strengths & benefits, product screenshots, videos, etc.

▪ 4-page product review PDF


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INFOGRAPHIC

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Add credibility to your product messages with fact-based market research content

▪ Popular add-on to cybersecurity report packages

▪ Solo-branded infographic based on topic of your choice from fresh data on one of our standard survey topics

▪ Creation of up to 5 charts and graphics to bring survey data to life

▪ Client logo and link to website


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MEDIA KIT


SOCIAL MEDIA CONTENT

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Add credibility to your product messages with fact-based market content for your social media

▪ Popular add-on to cybersecurity report and social media packages

▪ Uses survey data that is younger than three months from one of our standard report topics

▪ Creation of content using five (5) charts and graphics to bring survey data to life


MEDIA KIT


MEDIA KIT


POPULAR CAMPAIGNS Popular campaign bundles to generate custom research, leads and awareness to amplify your message

REPORT PROMOTION

▪ Custom-branded report that reflects your market perspective

▪ Receive guaranteed leads from report downloads

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LEAD GENERATION BOOSTER

▪ One (1) weekend email blast to the Cybersecurity Insiders community

▪ One social media campaign ▪ Five (5) blog posts

Pricing starts at $12,500(depending on lead guarantee)



AWARENESS AMPLIFIER

▪ One (1) social media campaign▪ Five (5) blog posts

Pricing starts $25,900 (depending on lead guarantee)

ADD LIVE WEBINAR TO REPORT PROMOTION

CONTACT US

MEDIA KIT


[email protected]

400 E. Pratt StreetBaltimore

Maryland 21202 U.S.A.


MARKETING - cybersecurity-insiders.com

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