Marketing CTE

Calvert County Public School

CTE Counselors’ Conference

November 1, 2012

Library Project

• We received a grant award for $5000 for the purpose of forging a partnership between the public library and Calvert County Public Schools.

• The partnership allowed us to market our CTE programs to students and parents in our community.

The kickoff event was held in January at our local public library.

• Dr. Grasmick attended and spoke.• Dr. Smith, our superintendent, spoke.• Several county commissioners and

members of our Board of Education attended.

• Several alumni students spoke.• Finally, I spoke (low light of whole event).

Library Project

Three evening events at the library:• Construction and Development and

Transportation Technology• Arts, Media, and Communication; MET;

and IT• Business Management and Finance;

Consumer Services, Hospitality, and Tourism; Health and Biosciences; and Human Resource Services

Library Project

Library Project

What we used the money for…

• Posters advertising our programs,

• Bookmarks serving as “save the dates”,

• Stipends for teachers to attend the evening events,

• Refreshments for the kickoff event.

Recruiting Tenth Graders

• Tenth grade presentations in either English or US History

• Slide show and videos

• Field Trips to CTA

Field Trip Sign Up

Recruiting Tenth Graders

• Each high school comes for ½ day.

• Knock the whole thing out in two days.

• Sample name tag that the tenth graders wear.

Recruiting Tenth Graders

Videos

• Contracted with Career Puppy, a local business, to create an overview video for our school.

• Have since created a second video which featured three programs – CAD, Oracle, and Cisco.

• Will be making a third video this year marketing our PLTW programs.

Counselors

• Communicating with high school and middle school counselors about our programs is very important.

• Each year, we bring the counselors from our six middle schools and four high schools to the CTA for ½ day tour and conversation.