Downtown Boulder Marketing Council Recap Prepared by Terri Takata-Smith (terri@dbi.org)

MARKETING COUNCIL SUMMARY (June 11, 2013)

Joanna Ackley Virginia Patterson Erica Barnett Anna Salim

Priscilla Cohan Stephanie Schindhelm Mindy Gantner / Bret Grischo / Becky Swepston John Schopbach Taylor Horst Beverly Silva Donna Jobert Mike Gleason Sean Maher Sam Sussman / Tara Worley Mary Ann Mahoney Terri Takata-Smith Katie Olson

I. Fashion’s Night Downtown (Boulder) Update - The event will take place Thursday, August 29. Retailers who want to be included on the reusable bags (for distribution at CU and throughout downtown prior to the event) must pay $150 by June 14 deadline. Those who pay will also be mentioned by name in 5280 Magazine’s August issue and other print marketing. At the last meeting, committee decided on artwork (attached). Next meeting to go over fashion show logistics and to pass out collateral pieces will happen July 25 at 9 a.m.

II. Brand Marketing (collateral) Review. Attached are 5280’s June & July ads as well as concepts for August ad. Committee liked “Gluten Free before it was cool” concept and thought the dessert angle worked best. Terri will reach out to Tee & Cakes to have them design something fun.

9News generic branding spot for April looked good to committee. Same spot will run for the July flight: http://gannett.wistia.com/medias/0z428388yd. Committee also thought Open Arts spot from last year worked well (http://gannett.wistia.com/m/hH5ePY) . Terri will work with 9news to update photos and details for this year but essentially spot will remain the same.

III. Event Marketing (collateral) Review. Attached are samples of current marketing pieces including the summer magnet mailer, Noon Tunes postcard, Daily Camera ads (Bands on the Bricks, Noon Tunes & Pearl Street Mile), Open Arts Fest, Pandora flash ad. Marketing Committee enjoyed the three variations of the Pandora audio ads.

IV. Advertising Review / Update. Updated Flowchart attached. Upcoming marketing includes: August 5280 ads (branding & FND), 9news – two week run beginning the week of July 8th, DenverPost.com also beginning the week of July 8th (promoting Open Arts Fest). July regional publications (geo targeted issues of 0, Travel + Leisure, Food & Wine, Real Simple, Bon Appetit, Elle Décor) – general branding with Open Arts Fest tag.

V. Event Update - One sheet overview attached. Anna noted that the West End 3K went well. There were 260 runners (2012 numbers were just over 300). Considering that the event was moved up an entire month, numbers looked good. Nice coverage of the race in the Daily

Downtown Boulder Marketing Council Recap Prepared by Terri Takata-Smith (terri@dbi.org)

Camera. Next up is the Pearl Street Mile (July 10). This race will include a downtown business employee wave. Netwon Running is manufacturing a trophy. Immediately following the Pearl Street Mile is Bands on the Bricks with a performance by That Eighties Band. Bands on the Bricks kicks off season tomorrow (June 12). DBI is hosting a kickoff party starting at 5PM in the Beer Garden. West Flanders will be providing light apps. West Flanders is also the featured beer for the month. DBI members receive a total of four beer/wine drink coupons per company. New this year, hear song samples of all the bands performing at Bands (and Noon Tunes) on our websites. Anna is looking for volunteers for all of our summer events. She has created a volunteer list (see attached sheet for more information) for a complete list of opportunities.

VI. Social Media / Website stats - Dashboard attached. Terri and Taylor looking for committee input on the type of information that is being reported. Committee suggested pages people are vising; where people are coming from (geographically); and overall, not necessarily the numbers information as much as the content information. Terri noted drop off in mobile traffic. She will touch base with Geocentric (Citylight software provider) to seek insights. More information to follow.

VII. Visitor Information Data / Gift Card stats - charts attached. Interactions at the Visitor Information Center in May were down about 10%. Downtown retail continues to be #1 inquiry followed by dining and “general info.” Saturdays are the busiest days of the week for visitor interactions with our ambassadors and Tuesdays are the slowest. Downtown Boulder Guide Book requests (through our leads program with Visit Denver) are averaging 142 requests a week and of those we are sending the electronic guide / newsletter to approximately 109 and mailing guide books to the rest. Overall, requests for the guides are up 10% compared to May 2012. Sending lots of them to Canada and other international destinations. Receiving most inquiries from Texas, Colorado, Illinois and Florida.

Gif t Card stats. May sales numbers were just slightly higher than 2012 – up by almost 1%. Redemptions in May were up 11%. Top dollar amount redeemers continue to stay consistent: Liquor Mart, Cheesecake Factory, Hapa & Peppercorn.

VIII. Other Business

a. Last week, the marketing manager at the Cherry Creek Shopping Mall decided that our guides were “competition” and pulled our contract to have them distributed there (at the visitor information center). Donna suggested that we reach out to the visitor center at Red Rocks. Mary Ann said that it used to be a Colorado Tourism location but Red Rocks recently took it over internally. Terri will reach out.

b. The Business Journals are hosting a Social Madness competition. We registered and were accepted. Details attached. – Based on our collective social following of Twitter plus FB we are competing under the ‘Large’ company category. Right now we are #8. We have to stay in the top eight to advance. We have until June 17 to make it to round 2. From there, the top eight go to a national competition and the overall company winner receives a $10, 000 donation to the charity of its choice.

c. New version of the Tear Off Map (attached) is at the printer. The previous version was 8 X 14. This time we are trying 11X17. Directory maps on the mall are also being updated by the same artist. Updated directories will be installed in a few weeks!

d. There will be no marketing meeting in August! Next one is scheduled for July 9th.

e. Donna: There are new electronic parking signs up in front of the garages. This will allow for variable messaging – including information on how many spots are available and what other garages are open.

Downtown Boulder Marketing Council Recap Prepared by Terri Takata-Smith (terri@dbi.org)

f. Committee member also mentioned that Steamboat Springs also had ‘Welcome’ signs up for large group that was in town visiting. Suggestion was to maybe have some signs up for larger groups we know will be coming to downtown. Mary Ann suggested the upcoming softball tournament. Terri will look into potential groups to ‘welcome.’

g. Mary Ann: Committee is invited to the 2012-2013 Visitor Survey Results Presentation that will be held on Thursday, June 20th at 4:30PM (Chamber/CVB offices at Pearl & Folsom). RRC Associates will be present results from a 12 month survey that started in April 2012. Survey kiosks were located throughout Boulder – including one in the downtown visitor center.

2013 Marketing Committee Dates

July 9 October 8

Aug- CANCELLED! November 12

September 10 December 10

BOULDER

SUPPORTED BY:

OFFICIAL FNO PARTICIPANTS: ART + SOUL GALLERY, BARBARA &

COMPANY, BUFFALO EXCHANGE,

CHELSEA, COMMON ERA, LILLI,

PEDESTRIAN SHOPS, SAVVY ON PEARL,

STARR’S CLOTHING, STEVE MADDEN,

THE RITZ, TOPO RANCH, TWIG HAIR

SALON, TWO SOLE SISTERS, VIOLETTE,

WEEKENDS AND MORE!

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ARTICIPATING RETAILER’S IN-ST

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”

“I WAS GLUTEN

FREEBEFORE IT WAS

COOL.

FreeSpiritsWelcome.com

Overheard on the Pearl Street Mall.

Gluten free cupcake courtesy ofTee and Cakes

Lorem ipsum dolor sit amet, libero morbi

consectetuer donec ornare amet neque, facili-

sis congue, scelerisque vehicula massa non,

donec dolor amet, venenatis amet. Quam

justo, libero turpis enim tempor nec phasellus

diam, pellentesque mattis eu ut, praesent

justo, velit vitae non lectus.

”

“I WAS GLUTEN

FREEBEFORE IT WAS

COOL.

FreeSpiritsWelcome.com

Overheard on the Pearl Street Mall.

Lorem ipsum dolor sit amet, libero morbi

consectetuer donec ornare amet neque, facili-

sis congue, scelerisque vehicula massa non,

donec dolor amet, venenatis amet. Quam

justo, libero turpis enim tempor nec phasellus

diam, pellentesque mattis eu ut, praesent

justo, velit vitae non lectus.

”

“I WAS GLUTEN

FREEBEFORE IT WAS

COOL.

FreeSpiritsWelcome.com

Overheard on the Pearl Street Mall.

Lorem ipsum dolor sit amet, libero morbi

consectetuer donec ornare amet neque, facili-

sis congue, scelerisque vehicula massa non,

donec dolor amet, venenatis amet. Quam

justo, libero turpis enim tempor nec phasellus

diam, pellentesque mattis eu ut, praesent

justo, velit vitae non lectus.

”

“I WAS GLUTEN

FREEBEFORE IT WAS

COOL.

FreeSpiritsWelcome.com

Overheard on the Pearl Street Mall.

Lorem ipsum dolor sit amet, libero morbi

consectetuer donec ornare amet neque, facili-

sis congue, scelerisque vehicula massa non,

donec dolor amet, venenatis amet. Quam

justo, libero turpis enim tempor nec phasellus

diam, pellentesque mattis eu ut, praesent

justo, velit vitae non lectus.

2013 as of 5.13.13Total Net Cost DTB's Explore's Net

31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 Points/Ins Point/Ins Net Cost Total CostHolidays New Years Valentine's Day President's Day Memorial Day 4th of July Labor Day Thanksgiving HolidaysEvents Winter Sidewalk Sale 2/16-18 Taste of Pearl 4/21 Open Arts Fest 7/20-21 FNO 8/29 Fall Fest 9/13-9/15 Switch on Holidays 11/23

Tulip Fairy 4/27 Bands on the Bricks 6/12-8/14 Munchkin Masquerade 10/31 Parade of Lights 12/7

NewspaperBoulder Daily Camera 45,000.00$ Longmont Times CallBroomfield Enterprise

WestwordFull Page, 4C 1 1 2 2,600.00$ $5,200.00

Magazines5280

2 Page Spread, 4C + BRC 1 1 11,072.00$ $11,072.002 Page Gatefold, 4C Inside Front Cover 1 1 16,081.00$ $16,081.00Full Page, 4C Ad 1 1 5,170.00$ $5,170.002 Page Spread, 4C Ad 1 1 -$ $0.00Full Page, 4C Ad - Sponsorships 1 1 2 -$ $0.00

MNI Luxury JewleryFull Page, 4C 1 1 2 13,531.79$ $27,063.58

MediaMax Bon AppetitFull Page, 4C 1 1 2 3,477.00$ $6,954.00

TVKUSA-TV (Channel 9)

:10s & :15s sponsorships and spots 336 122.51$ $48,404.10Colorado & Company Segment 1 336 -$ $0.00

OnlineDenverPost.com

300x250, 728x90 Entertainment, Breaking News, Lifestyles, Denver & The West 275,000 9.00$ $2,475.00Banner Ads 850,000 10.00$ $11,025.00Mobile

Pandora.com 300x600 Banner Ads 560,000 8.50$ $4,760.00Audio Package: :15s Audio Ads, 500x500 Tile, 300x600 banner 600,000 15.00$ $9,000.00

Slush Fund 4,500.00$

Recommended Media $151,704.68Placed Media $1,000.00Downtown Boulder to Place $5,000.00Added Value $11,250.00

$168,954.68Explore Buying Fees

Rest. Week

Explore's Total Gross Spending

April May September October DecemberNovember

Explore's Total Net Media Acceleration Fees

Explore Planning Fees

January

3RD QUARTERFebruary March

Downtown Boulder2013 Media Plan

June July August

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Downtown Boulder – Online Recap By the numbers May 1 – May 31, 2013 What did we produce?

157 New

Facebook Likes

324 New Twitter

Followers

$54,203 Gift Cards Sold

535 Denver CVB welcome

emails added to Constant Contact

6,755 Facebook Engaged Users

90 Tweets

How Many Visited?

708 Pins on Pinterest

24,847 – YouTube Video Views to date.

9,790 Blog Page Views

Denver CVB Welcome Emails: 45% – Open Rate 24% – CTR (clicks)

Top Incoming Referrals Google – 59%

Bing – 3% Search.Yahoo – 2%

BoulderColoradoUSA.com – 2% Facebook – .83%

32,616 Unique

Website Visitors – Google Analytics

17,867 Mobile Site Visitors

69% New Visits

Google Analytics

669 Daily Outgoing Biz Referrals

(21,044 links to 614 destinations )

124,417 Pageviews Per Month –

Google Analytics

3 Pages Visited –

Google Analytics

What did they look at?

19,612

28,632

19,773

Top 5 Most Viewed Sections (pageviews)

Dining

Events

Shopping

Boulder listed #7 “Free things to do in 10 Great Cities” (link) by @USAToday (May 13 –29,300) Most Viewed Facebook Post (Interactions/post)

Social Media/Web 2.0 Website

51,859

129 Posted Photos on

Instagram

Visit

Tulips are in full bloom. Happy Monday!! (May 13– Reach = 5,064/ Engaged Users: 388)

22 Outgoing Real Estate

Referrals/Day

506 Daily Event Listing Outgoing Referrals

11,034 Likes

10,603 followers

-20% from 2012

+7% from 2012

31% E-newsletter Open

Rate(Sent to 11,519 in total)

Most Viewed Tweet (ppl reached/Tweet)

+4% From last

month

Top 5 Search Terms (External) pearl street mall downtown boulder boulder events pearl street boulder boulder restaurants

577 followers -6%

from last month

+47% from 2012

472 followers

10,518 emails total

15,476 About

-2% from last

month

Same as last month

-25% from last

month

Downtown Boulder Visitor Center Stats: January 1 - May 31, 2013Number of guests per month

2007 2008 2009 2010 2011 2012 2013

Difference 2012 v. 2013 Origin (1/1/13 -5/31/13) Primary Usage (1/1/13- 5/31/13)

Jan N/A 303 218 221 160 146 107 -39 Home Count Percent Primary Use Count PercentFeb N/A 324 173 100 204 192 136 -56 Other States 1,125 46% Downtown Retail 677 27.4%March N/A 907 687 639 586 828 518 -310 Boulder 364 15% General Info 469 19.0%April N/A 827 824 715 748 915 546 -369 International 426 17% Dining 507 20.5%May N/A 1078 1151 1055 1019 1290 1164 -126 Denver Metro 310 13% Literature 211 8.5%June 1772 2309 2164 2039 1869 1937 Other CO 130 5% Local Attraction 394 15.9%July 2172 2296 2662 2546 2466 2351 Front Range 68 3% Other Retail 81 3.3%August 2364 2357 2499 2372 2290 2277 Boulder County 48 2% Regional Attraction 63 2.5%Sept 1659 1330 1434 1576 1669 1500 Total 2,471 100% Events 43 1.7%Oct 1412 1062 991 1258 1109 982 Lodging 26 1.1%Nov 993 567 567 747 761 663 Total 2,471 100%Dec 916 516 414 651 731 716

Total 11288 13876 13784 13919 13612 13797 2471 -90014

6

192

828 915

1290

1937

2351

2277

1500

982

663

716

107

136

518

546

1164

0

500

1000

1500

2000

2500

Visi

tors

Month

Visitors Per Month 2012 vs. 2013

20122013

Downtown Boulder Visitor Center Stats January 1 - May 31, 2013

Primary Use of Visitor Center

Primary Use Count Percent Home Count PercentDowntown Retail 677 27% Other States 1,125 46%Dining 507 21% International 426 17%General Info 469 19% Denver Metro 310 13%Literature 211 9% Boulder 364 15%Local Attraction 394 16% Front Range 130 5%Other Retail 81 3% Boulder County 68 3%Regional Attraction 63 3% Other CO 48 2%Lodging 26 1% Total 2,471 100%Events 43 2%

Total 2,471 100%

Traffic by Day of Week

Day of Week Count PercentSa 603 24.4%Su 401 16.2%Fr 325 13.2%Th 297 12.0%Mo 310 12.5%We 319 12.9%Tu 216 8.7%

Total 2,471 100%

Primary Use by Weekday & Weekend Day

Primary UseCount Percent Count Percent Count Percent

General Info 176 17.5% 293 20.0% 469 19.0%Dining 201 20.0% 306 20.9% 507 20.5%Downtown Retail 271 27.0% 406 27.7% 677 27.4%Local Attraction 157 15.6% 237 16.2% 394 15.9%Literature 118 11.8% 93 6.3% 211 8.5%Regional Attraction 25 2.5% 38 2.6% 63 2.5%Other Retail 19 1.9% 62 4.2% 81 3.3%Events 29 2.9% 14 1.0% 43 1.7%Lodging 8 0.8% 18 1.2% 26 1.1%

Total 1,004 100% 1,467 100% 2,471 100%

Weekend Weekday Grand Total

Downtown Boulder Visitor Center Stats

Downtown Boulder Visitor Center Stats - January 1 - May 31, 2013"Where are you from?"

Home Count Percent State Breakout International BreakoutOther States (see breakout) 1,125 46%Boulder 364 15% Home Count Percent Home Count PercentInternational (see breakout) 426 17% CO 920 45.0% Europe 99 23%Denver Metro 310 13% CA 142 6.9% England 58 14%Front Range 130 5% NY 77 3.8% Germany 51 12%Boulder County 68 3% IL 75 3.7% Australia 44 10%Other CO 48 2% TX 68 3.3% Canada 38 9%

Total 2,471 100% MA 54 2.6% South America 36 8%OH 47 2.3% Asia 19 4%

Visit Denver - Referrals (Totals from May '10 - May '13) FL 46 2.2% France 19 4%INTL 2,424 11.0% MI 45 2.2% Middle East 17 4%TX 2,057 10.0% MN 40 2.0% Italy 13 3%CO 1,233 6.0% PA 33 1.6% Japan 11 3%IL 1,133 5.0% WA 27 1.3% Mexico 7 2%FL 1,117 5.0% NC 27 1.3% New Zealand 7 2%

MO 26 1.3% Africa 3 1%Report Date # of Leads # of emails GA 26 1.3% Puerto Rico 2 0%

May - December 2010 4,188 3137 NJ 23 1.1% South Africa 2 0%January - December 2011 7,851 5797 DC 23 1.1% TOTAL 426 100%January - December 2012 6,751 5096 WI 23 1.1%

1/4/2013 156 126 AZ 21 1.0%1/11/2013 160 119 OR 19 0.9%1/18/2013 143 105 IA 19 0.9%1/25/2013 154 117 MD 17 0.8%2/1/2013 163 125 VA 16 0.8%2/8/2013 153 114 IN 16 0.8%

2/15/2013 137 94 UT 15 0.7%2/22/2013 122 89 KS 15 0.7%3/1/2013 156 116 NM 14 0.7%3/8/2013 134 97 NE 14 0.7%

3/15/2013 127 88 WY 13 0.6%3/22/2013 135 91 VT 12 0.6%3/29/2013 112 85 CT 12 0.6%4/5/2013 200 155 TN 11 0.5%

4/12/2013 156 123 OK 11 0.5%4/19/2013 99 80 MT 10 0.5%4/26/2013 97 79 RI 9 0.4%5/3/2013 161 124 LA 9 0.4%

5/10/2013 154 125 SC 8 0.4%5/17/2013 123 93 AL 8 0.4%5/24/2013 113 84 NV 8 0.4%5/31/2013 159 119 KY 8 0.4%6/7/2013 ME 8 0.4%

6/14/2013 HI 7 0.3%6/21/2013 NH 6 0.3%6/28/2013 SD 5 0.2%7/5/2013 AK 4 0.2%

7/12/2013 ID 3 0.1%7/19/2013 MS 2 0.1%7/26/2013 DE 1 0.0%8/2/2013 ND 1 0.0%8/9/2013 WV 1 0.0%

8/16/2013 AR 0 0.0%8/23/2013 TOTAL 2,045 100%8/30/20139/6/2013

9/13/20139/20/20139/27/201310/4/2013

10/11/201310/18/201310/25/201311/1/201311/8/2013

11/15/201311/22/201311/29/201312/6/2013

12/13/201312/20/201312/27/2013

TOTAL 21,904 16378

Downtown Boulder Visitor Center Stats

Downtown Gift Card Sales

SOLD2007 2008 2009 2010 2011 2012 2013

Jan N/A $10,254 $11,364 $8,545 $9,790 $13,063 $13,737Feb $465 $7,546 $10,236 $15,949 $8,795 $10,528 $10,476March $5,425 $5,505 $5,974 $11,782 $12,415 $20,404 $13,585April $7,210 $8,850 $14,994 $13,593 $17,620 $17,934 $18,175May $14,060 $33,259 $22,752 $35,956 $46,707 $53,871 $54,203June $16,578 $10,275 $14,658 $13,883 $20,540 $17,244July $6,196 $6,278 $10,603 $13,155 $11,115 $15,401August $9,550 $10,466 $8,240 $7,635 $13,025 $14,536Sept $4,027 $9,792 $8,647 $9,190 $9,986 $17,677Oct $12,141 $14,269 $10,352 $16,391 $12,985 $20,235Nov $12,405 $7,840 $15,710 $16,700 $22,365 $21,980Dec $87,051 $79,145 $63,973 $87,682 $96,284 $121,007Total $175,108 $205,487 $199,512 $250,461 $281,627 $343,880 $110,176

REDEEMED2007 2008 2009 2010 2011 2012 2013

Jan $24,947 $24,261 23,400$ $27,989 $32,725 $38,711Feb $13,056 $16,789 14,026$ $15,161 $21,604 $23,196March $904 $12,381 $13,095 21,095$ $16,008 $19,232 $18,013April $1,460 $11,832 $12,017 11,117$ $12,909 $18,401 $21,931May $3,206 $10,947 $12,600 14,202$ $20,352 $21,686 $24,152June $5,690 $19,328 $21,232 20,329$ $24,692 $22,069July $6,314 $11,398 $11,835 17,541$ $16,850 $24,732August $4,959 $9,604 $8,945 14,879$ $17,386 $15,455Sept $4,700 $10,029 $8,945 9,623$ $11,685 $13,372Oct $6,566 $11,205 $8,243 13,089$ $14,426 $18,535Nov $6,018 $8,624 $11,215 12,726$ $14,264 $17,012Dec $22,864 $29,896 $26,799 28,667$ $30,029 $38,178Total $62,681 $175,255 $177,985 200,694$ $221,751 $263,001 $126,003

$0$5,000

$10,000$15,000$20,000$25,000$30,000$35,000$40,000$45,000

Jan

Feb

March

April

May

June July

August

Sept Oct

Nov Dec

Amou

nt

Month

REDEEMED: 2007 - 2013

2007

2008

2009

2010

2011

2012

2013

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

Amou

nt

SOLD: 2007 - 2013

2007

2008

2009

2010

2011

2012

2013

Downtown Gift Card Sales (May 31, 2012 – May 31, 2013) Cards Sold: 7,570 Amount Sold: $338,951

Redeemed Transactions: 11,389 Amount Redeemed: $275,985

Top Ten Card Redeemers (# of transactions) Merchant Transactions

BOULDER PARKING-CAGID 1,175

ILLEGAL PETE'S 480

LIQUORMART INC 454

THE PEPPERCORN 350

BOULDER BOOKSTORE 347

CHEESECAKE BOULDER 346

OZO COFFEE CO 308

HAPA SUSHI GRILL & 275

RIO GRANDE MEXICAN 239

WOODY CREEK CAF& BAK 190

Top Ten Card Redeemers ($ Amount Redeemed ) Merchant Transactions Amount

LIQUORMART INC 454 $10,834.55

CHEESECAKE BOULDER 346 $10,378.13

HAPA SUSHI GRILL & 275 $9,809.35

THE PEPPERCORN 350 $9,296.55

BOULDER BOOKSTORE 347 $7,263.12

PEDESTRIAN SHOPS 115 $6,388.67

RIO GRANDE MEXICAN 239 $6,209.05

SALT 114 $5,638.04

PATAGONIA BOULDER 113 $5,583.80

OAK 106 $5,556.25

Cards Sold Monthly

Oct ‘11 $12,985

Nov’11 $22.365

Dec ‘11 $96,284

Jan ‘12 $13,063

Feb ‘12 $10,528

March ‘12 $20,404

April ‘12 $17,934

May ‘12 $53,871

June ‘12 $17,244

July ‘12 $15,401

August ‘12 $14,542

Sept ‘12 $17,677

Oct ‘12 $20,235

Nov ‘12 $21,980

Dec ‘12 $121,007

Jan ‘13 $13,737

Feb ‘13 $10,476

March ‘13 $13,585

April ‘13 $18,175

May ‘13 $54,203

Oct ‘11 276

Nov ‘11 463

Dec. ‘11 1852

Jan ‘12 370

Feb ‘12 208

March ‘12 417

April ‘12 424

May ‘12 1088

June ‘12 383

July ‘12 387

August ‘12 777

Sept ‘12 440

Oct ‘12 513

Nov ‘12 382

Dec ‘12 2,277

Jan ‘13 379

Feb ‘13 190

March ‘13 378

April ‘13 425

May ‘13 1,023

$ Amount Sold Monthly

Terri Takata-Smith <terri@dbi.org>

Social Madness Category Notification1 message

The Business Journals <socialmadness@bizjournals.com> Thu, May 23, 2013 at 2:18 PMReply-To: Bizjournals <reply-fe5d12707062007a7512-30373232_HTML-1798693623-35186-0@email.bizjournals.com>To: media@dbi.org

As you know, Downtown Boulder BusinessImprovement District has been approved toparticipate in the Social Madness challenge inDenver. This year, categories have beendetermined by size of collective social following atthe start of the competition. Based on the size ofyour social media audience on May 16, 2013, youwill be competing against other local companies inthe LARGE category bracket.You will be able to seeyour bracket when the competition begins on June3rd.We wish you the best of luck in the Social Madnesschallenge! For questions, please contactsocialmadness@bizjournals.com. Thank you, TheBusiness Journals

It's all about engagement! You will be scored on how well you engage your social

Downtown Boulder Mail - Social Madness Category Notification https://mail.google.com/mail/u/0/?ui=2&ik=06888e7b96&view=pt&q=s...

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media audience on LinkedIn, Facebook, Twitter and Google+ during the challenge.Social engagement is defined as likes, comments, and shares of a company's postsby their followers.You will also be scored by the number of votes your company receives. Ask yourexisting networks to vote for your company on socialmadness.com when thechallenge opens on June 3 and remind them to come back to vote again for youevery day!Be sure to follow our Social Madness Blog for challenge updates and ideas to expandyour presence in Social Media.

Important contest dates:

The local competition kicks off Monday, June 3Local winners will be announced Tuesday, July 9The national competition kicks off Tuesday, July 16National winners will be announced Tuesday, August 20

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Downtown Boulder Mail - Social Madness Category Notification https://mail.google.com/mail/u/0/?ui=2&ik=06888e7b96&view=pt&q=s...

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