Marketing & Content Guide · traffic, bookings and visibility. • Top 10 themes with enhanced...

For more information, contact your account manager or our customer support team:

0207 199 4300 [email protected] bookatable.co.uk/for-restaurants

Marketing & Content Guide



Bookatable content inspires our users to discover the best restaurant and dining experiences for them, anytime, anywhere.

A leading restaurant marketing platform, Bookatable showcases recommendations and allows your diners to browse, book or bargain hunt.

Our objective is to forge the best restaurant destination website with the most compelling content to create site ‘stickiness’ to our consumers, whilst driving revenue to our restaurants through repeat traffic and conversion.

These themes and content assets are key to our success:

• Engage diners with content-rich imagery and copy on content listings.

• Offer restaurants increased visibility on the website.

• Build trust with reliable user reviews and the best dining experiences and offers.

• Showcase our personality and distribute content on our informative, friendly blog and newsletters to seed on social media channels.

• Unique SEO description with targeted keywords drives more organic traffic and bookings.

• Engaging imagery showcases signature dishes, interiors and exteriors. (Minimum 800 x 600 pixels) .jpg in landscape layout.

• User generated reviews encourage other diners to book and increase conversion.

• Useful info like opening hours, menus, pricing and nearest station can be listed so users find all content needed for their booking journey. Logos can be added to direct booking confirmations for bespoke branding.

Improving Content & Driving Covers

How Best to Showcase Your Restaurant to Diners



What Are The Benefits of A Unique SEO Description?

Why Consumer Reviews Are Important For Restaurants

• Unique selling points: our in-house team of editors showcase the best features about your restaurant including awards, cuisine and sample dishes.

• SEO keywords in the copy will help users find your restaurant listing and push you higher up in Google’s ranking.

• Copy is optimised for web scannability so that users can find information quickly and easily.

• The description created has to be unique to Bookatable. Duplicate descriptions that can be found elsewhere on the web are penalised during a Google search, reducing organic traffic to your page and own website.

• Organic traffic is increased by up to 17% and bookings increased by 3% with this optimised description.

How Do I Get Reviews On My Profile? Once diners have booked, they receive a post-dining email inviting them to leave a review the day after dining. Reviews are published on restaurant listings, after being moderated.

• More Diners. Restaurants with more reviews receive more bookings. Restaurants with more than 5 reviews on Bookatable have an 11% conversion rate compared to restaurants with 0 reviews and a 3% conversion rate.

• Trust. Diners trust balanced opinion; positive and negative. This encourages long-term use and return visits.

• Reach More Diners. Reviews are a vital marketing tool that drive organic traffic to restaurant pages, with new review content added daily.

• Useful Insights. Insights help you to give diners a better experience. Get feedback on the diner’s experience and use this constructively to improve.

Majority of Reviews Are Positive. 89% of restaurants on Bookatable have 4-star and 5-star reviews.



Offer Tips: What Makes A Great Offer?

Bespoke Group Pages

1. Less is more! Be concise and describe the offer in a few words to get more bookings.

2. Mention the main features and price in the offer title.

3. Pick our most successful offer suggestions in the dropdown box of the offer setup form.

4. Attach a PDF menu to illustrate the dishes.

5. Specify if the offer is per person/per couple.

6. Any detailed offer info should be included in terms and conditions.

7. Check your offer title to ensure a consumer will understand what you are offering.

• Listening inventory collated and conversion increased by 33% with new design.

• SEO benefit with page title keywords

• Enhanced with bespoke imagery and copy.

• Organic traffic listenings increased with page titles.

• Dropdown lists all restaurants within group to enhance user experience.

• Distribution in London newsletter to database of 500k and 90k+ opens.

• Campaigns and inspiring content editorial featured for user engagement.

• High email click throughs with newsletter body links to increase cover levels.

• New restaurant module enhances visibility and introduces your brand once live onsite.

• Promotions module with hand-picked offers.

An example of a concise, content-rich offer that performs well:

“3 courses & a seasonal cocktail - £30 per person”

Monthly London Guide



SEO Targeted Blog Content

Weekly Guide Blog

• Evergreen content that encourages long term traffic, bookings and visibility.

• Top 10 themes with enhanced keywords and high search volumes and blog readership of 500,000 per month.

• Promotion on social media platforms like Facebook and Twitter with high social shares.

• List created with team recommendations, search volumes and user reviews.

• Showcasing new restaurants and inspirational cultural events.

• Festivals and restaurant news enhances brand personality.

• Distribution on social media channels.

• Booking links to drive covers.

• Your restaurant is showcased with a food photoblog and an editorial review.

• Blogger plus guest visits restaurant for reviews (there is no promotional fee, and the cost of the meal is covered by the restaurant).

• Promotion on social media platforms like Twitter and Facebook allows increased visibility, traffic and social interaction.

• Booking widget in article drives covers and increases visits to your restaurant page.

Restaurant Blog Review



Marketing & Content Guide · traffic, bookings and visibility. • Top 10 themes with enhanced...

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