Marketing concepts
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Transcript of Marketing concepts
Conc
epts
of
Marketing
Production concept
Product concept
Selling concept
Marketing concept
Societal marketing concept
Mar
keti
ng c
once
pts
Production Concept
Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept.
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Product Concept
Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company.
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Selling Concept
Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being.
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Marketing Concept
Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.
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Social Marketing Concept
Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being.
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