Conc

epts

of

Marketing

Production concept

Product concept

Selling concept

Marketing concept

Societal marketing concept

Mar

keti

ng c

once

pts

Production Concept

Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept.

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Product Concept

Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company.

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Selling Concept

Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being.

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Marketing Concept

Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.

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Social Marketing Concept

Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being.

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