Marketing Concentration Information
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Transcript of Marketing Concentration Information
Introducing New Marketing Concentrations
Practical Marketing Solutions
Three New Concentrations• Leverage technology tools for marketing purposes• Social media, search engines, etc.Digital Marketing
• Turn numbers into marketing insight and strategy• Prepare for grad school
Marketing Analytics & Research
• Help businesses to sell to other businesses• Learn persuasive skillsProfessional Sales
How Does it Work?OLD STRUCTURE
4 + 4 Required Electives
NEW STRUCTURE
4 + 3 + 1 Major Track Track Required Required Elective
All students still need to take one 3CH 200-400 level free elective and 6CH any free electives to make a total of 33CH.
All Marketing Majors Take…MKTG402 Consumer BehaviorMKTG407 Marketing ResearchMKTG411 Multinational MarketingMKTG490 Marketing Policy and Strategy (Capstone)
Digital MarketingTRACK REQUIREDMKTG450 Marketing on the InternetMKTG455 Social Media MarketingMKTG460 Web Analytics
TRACK ELECTIVESMKTG406 Public Relations
MKTG412 Retail Marketing
IT 325 Web Site and Web Page Design
MKTG496 Practical Marketing Solutions
MKTG367/368/369 Co-op/Internship/Practicum
Marketing Analytics and Research
TRACK REQUIREDMKTG460 Web AnalyticsMKTG475 Marketing AnalyticsBNAL406 Spreadsheet Modeling and Analysis for Business Decisions
TRACK ELECTIVESIT450 Database Concepts
MKTG496 Practical Marketing Solutions
BNAL415 Advanced Business Analytics/Big Data Applications
MKTG367/368/369 Co-op/Internship/Practicum
Professional SalesTRACK REQUIREDMKTG404 Sales ManagementMKTG405 Art of Influence and PersuasionMKTG416 Professional Selling
TRACK ELECTIVESMKTG428 Marketing of Services
MKTG475 Marketing Analytics
MKTG412 Retail Marketing
MKTG496 Practical Marketing Solutions
MKTG367/368/369 Co-op/Internship/Practicum
General TipsStarting Fall 2016DegreeWorks likely available late summerEveryone: Take MKTG311 earlyMarketing Analytics: Take BNAL206 and BNAL306 early
Making Connections for Future Marketersbit.ly/MKTGcareers
To Reach Out… Yuping Liu-Thompkins [email protected] (757) 683-6551 Twitter: @PingTweets LinkedIn: https://www.linkedin.com/in/yupingonline Website: http://www.yupingliu.com Strome Marketers Career Blog: http://bit.ly/MKTGcareers