Marketing Communications - MRC
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Transcript of Marketing Communications - MRC
Project Portfolio
Marketing Communications Matt Conkrite
We had Liftoff
NPI LaunchesScheduled webinars with 100+ global salespeople
Digital & print-on-demand sales kits
Internal communications with commercial teams
Customer events
Articles and advertising in global technical magazines and websites
Result: $MM’s of new sales per year
Arrows for the quiver
Sales CollateralCopyrighting/Editing./Creative Direction
Prioritizing what matters most to customers
Online Distribution
Result: Material that everyone understands, wants to read and forward to colleagues.
We showed… not just told
Info GraphicsShowing, not just telling, how complex systems can best benefit customers.
Result: Value props became more obvious for customers.
We talked in
different ways
DigitalSavings calculators, virtual product displays and YouTube manufacturing videos.
Result: Bringing products and capabilities to customers faster.
PostersInternal/Channel Distribution
Result: Fast support of offering messages to distributor-hosted events.
We instructed.
Technical & Application SeminarsPlanning and coordination
Online promotion and registration
Seminar tools
Result: Hundreds of key customers learn from our experts. Leads generated for additional $MM’s in sales.
The Motors InstituteLive Displays
Video Monitors
Lecture Space
Breakout Conference Rooms
Kitchen/Break Room
Result: Used for sales conferences, business workouts, engineering training, and customer visits.
And stood out.
Print AdvertisingOver 1MM impressions/year in trade media visible to customers.
Result: Significantly drove more web traffic generating hundreds of leads and more sales.
Trade EventsPlanning and coordination
Display design to meet the message and audience
Result: Awareness to thousands of potential customers, hundreds of sales leads, and multiple meetings.
We were transparent
Newsletter Design & ContentBusiness Channel (End-User, Distributor)
Employee Communication
New Acquisition
Result: Engaged, well-informed employees and sales channel.
Sales ConferencesTheme creative direction
Entertainment
Imagineering multimedia
Result: Energized and engaged sales and commercial teams.
Internal CommunicationsCross-functional planning
Global planning
Leadership messages
Result: Engaged employees and smooth business transitions.
Liked it?Great!
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