Marketing & Communications December 2017 Board Report · 2018-01-03 · Marketing & Communications...

Marketing & Communications • December 2017 Board Report

Marketing & Communications

December 2017 Board Report


Jackson College Website • Dec. 1 - 31, 2017

SESSIONS

151,883

USERS

71,229

PAGE VIEWS

354,305

AVG. SESSION DURATION

00:02:45

• A session is a period of time a user is actively engaged in the website.• A user is a person that has had at least one session. (Includes new and returning users.)• Page views are the total number of pages viewed. (Repeated views of a single page are counted)• Average session duration is the average length of a session.

Top 10 Pages Visited

URL Page views% PageViews

1. Home page www.jccmi.edu 148,908 42.03%

2. E-mail /information-technology/e-mail/ 41,715 11.77%

3. Programs of Study /academics/programs-of-study/ 6,699 1.89%

4. Health Sciences Pathway

/pathway/health-sciences/ 4,554 1.29%

5. Potter Center Season /entertainment-events/potter-center/ 2,582 0.73%

6. Financial Aid /financial-aid/ 2,433 0.69%

7. Academic Calendar /academics/academic-calendar/ 2,426 0.70%

8. Academics /academics/ 2,225 0.68%

9. Steps to Apply /admissions/steps-to-apply/ 1,999 0.67%

10. Business Pathway /pathway/business-computer-technology/ 1,978 0.56%

WEBSITE ANALYTICS


Jackson College Website • Jan. 1 - Dec. 31, 2017

SESSIONS

1,774,803

USERS

694,088

PAGE VIEWS

4,485,196

AVG. SESSION DURATION

00:02:57

• A session is a period of time a user is actively engaged in the website.• A user is a person that has had at least one session. (Includes new and returning users.)• Page views are the total number of pages viewed. (Repeated views of a single page are counted)• Average session duration is the average length of a session.

Top 10 Pages Visited

Page URL Page views% PageViews

1. Home page www.jccmi.edu 1,680,350 37.46%

2. E-mail /information-technology/e-mail/ 475,766 10.61%

3. Programs of Study /academics/programs-of-study/ 88,783 1.98%

4. Health Sciences Pathway

/pathway/health-sciences/ 65,871 1.47%

5. Financial Aid /financial-aid/ 43,295 0.97%

6. Admissions /admissions/ 32,968 0.74%

7. Potter Center Shows /entertainment-events/potter-center/ 32,371 0.72%

8. Business Pathway /pathway/business-computer-technology/ 29,487 0.66%

9. Academics /academics/ 28,764 0.64%

10. Tuition & Fees /financial-aid/tuition-fees/ 27,968 0.62%

WEBSITE ANALYTICSYear End Review


Facebook Insights • Dec. 1 - 31, 2017

Page Likes This Period

81

Total Monthly

Unique Reach

13,361

Unique Post

Engagements

6,730

Video

Views

3,473

Total Page Likes

6,085

Most Popular Posts

SOCIAL MEDIA METRICS


Twitter Insights • Dec. 1 - 31, 2017

New Followers

This Period

21

Tweet

Reach

19,100

Profile

Visits

1,405

Mentions

22

Total

Followers

1,562

Top Tweet Top Mention


Instagram Insights • Dec. 1 - 31, 2017

Followers

461

Unique Monthly Reach

5308

Top Post


2017 Facebook OverviewUsername: @JacksonCollegeNet New Page Likes 730End of year total Page Likes: 6,146

Average Post Reach 2017: 1,350Average Post Reach 2016: 1,050Average Daily Page Reach 2017: 2,830Average Daily Page Reach 2016: 2,767Video Views 2017: 57,200Video Views 2016: 26,200

Fans: • Women: 67%• Men: 32%

Top StatesCountry:• United States: 5,630• Brazil: 100• Ghana: 99

City• Jackson, MI• Adrian, MI• Detroit, MI• Hillsdale, MI

People Reached• Jackson, MI• Detroit, MI• Adrian, MI• Hillsdale, MI

People Engaged• Jackson, MI• Adrian, MI• Hillsdale, MI• Spring Arbor, MI

SOCIAL MEDIA METRICSYear End Review

Most Popular Posts


Most Popular Posts


90th Anniversary Keepsake Magazine (print/direct mail) – Created to mark the 90th anniversary of the founding of Jackson Junior College/Jackson Community College/Jackson College. This publication takes us through the early history of the College, highlights the decades leading up to today. Also featured are short alumni profiles, stories about the Potter Center, Michigan Space and Science Center, Dahlem Center and more. A web site, which can be found at www.jccmi.edu/90, will go into greater detail and will be updated on a regular basis on all these topics and more. CLICK ON IMAGE FOR COMPLETE DOCUMENT

PRODUCTION PIECES

We Are Jackson College 90th Anniversary final.indd 1 12/20/2017 4:05:17 PM

https://www.jccmi.edu/wp-content/uploads/We-Are-Jackson-College-90th-Anniversary-FINAL3.pdf


Summer Jets Program Flyer (print) – Created to inform potential Jackson College students of the upcoming Summer Jets program. Students whose grades fall below the required gpa to live in housing are given the opportunity to earn 9 credits while potentially help make the ready for the fall 2018 semester. Students will be part of a small cohort, they will live in campus view housing and be mentored, all while taking College reading, math and business courses.

BOARD OF TRUSTEESSam R. Barnes, Chairman • John M. Crist, Vice ChairmanSheila A. Patterson, Secretary • Donna L. Lake, TreasurerMatthew R. Heins, Trustee • Philip E. Hoffman, Trustee

Dr. Edward A. Mathein, Trustee • Dr. Daniel J. Phelan, President/CEO

Join us for this five-weekacademic residential program,get ready for fall and get ataste of what college life is like.

July 8 – Aug. 15 • Participants will live in Jackson College’s Campus View student housing.

• Enjoy small class sizes with personal attention from faculty, and be paired with a mentor to help guide you.

• Classes will include: Human Relations in Business, Active Reading, Computer Literacy and Rapid Review Math. Students are required to have a laptop, tablet or personal computer for class.

• In addition to academics, planned activities will help you get to know your classmates and explore the community.

• Students may qualify for financial aid and reduce your out of pocket cost.

Get a jump-start on fall semester, save money and experience living on campus. Register now; there are a limited number of spots available.

For more information or to apply contact:Jered Smart, Jackson College Admissions Recruiter,

[email protected]

Take off for success with the Summer Jet program

at Jackson College!











[email protected]


at Jackson College!











[email protected]


at Jackson College!

Be a

Summer Jet 39 days - 9 credits

Be a


Be a



Supplemental Intruction Leaders Flyer (print/digital) – Created to motivate Jackson College students to become SIs. This is a paid employment opportunity where students can work in College classes and assits other JC students who are in need of tutoring or assistance.


TRIO Promotional Materials - Banners and Poster (print/digital) – Created to encourage Jackson College students to seek out information on TRIO services offered on campus.


Campus Television Screens (digital) – Electronic messages appear on all campus television sets. These messages run on a schedule and can be campus / center specific.


King Celebration speaker, Lawson Pilgrim, to share ‘Making Your Dreams Come True!’December 20, 2017

Jackson College invites the community to the 2018 Dr. Martin Luther King Jr. Celebration, featuring keynote speaker Lawson Pilgrim, “Mr. Smiley.”

Lawson Pilgrim is a motivational speaker who firmly believes that greatness dwells in everyone! He will share an inspirational address with audience members on “Making Your Dreams Come True!” Pilgrim helps people to realize their maximum potential through the power of having a positive attitude, deciding on a definitive goal, and pursing that goal with pinpoint focus.

Pilgrim is a two-time All-American athlete who learned the value of teamwork while traveling the globe playing basketball. His parent always told him, “Success comes through hard work.” After his basketball playing days ended, he worked hard in sales and service as an insurance agent. Establishing himself as a top sales producer, he was recruited into management. While in management, he realized his passion … “inspiring people to give Peak Performance every day!” Now a successful entrepreneur, Pilgrim is very familiar with the challenges and changes people are faced with on a daily basis.

Don’t miss this opportunity for inspiration and remembrance at the 2018 King Celebration! The evening will also feature recognition of the 2018 King Medal of Service Award winner, Alan Wade of Jackson, owner and publisher of the Jackson Blazer.

The 2018 Dr. Martin Luther King Jr. Celebration will be Saturday, Jan. 13, 2018 starting at 5:30 p.m. in the Robert Snyder Dining Commons, Potter Center. Tickets are $25 for adults/general admission, and $20 for senior citizens and students. Tickets available by calling the Potter Center Box Office at 517.796.8600.___________________________________________

Jets baseball signs outfielder for coming year December 19, 2017

Jackson College Jets baseball Friday signed Richmond High senior Austin Sinda to the 2018-19 baseball team. Sinda plays outfield for the Richmond High Blue Devils and coach Scott Evans. His athletic honors include All County First Team 2016, All County Second Team 2017, and academically, he is on the Honor Roll.

“Austin will be expected to replace one of our current sophomore outfielders,” said Rick Smith, Jets coach. “We are happy to get someone like him with all his athletic ability and hard work he has already established, coming from a good high school program coached by Scott Evans, a good friend of mine.”

Sinda said he chose Jackson College because it was a good fit, and the electrician program interests him. Visit www.jccmi.edu/openhouse to register.

NEWS RELEASES


Jackson College to offer bowlingDecember 19, 2017

Jackson College will soon offer a new sport for men and women – bowling!

Jets Athletics Director Heather Bateman said the new teams have been approved and a search is underway for a coach. Plans are to start in fall 2018. Bowling teams will compete in the National Junior College Athletic Association & Michigan Community College Athletic Association.

Many area high schools offer bowling teams, so offering bowling at Jackson College should be a good fit. “We hope to have a coach hired as soon as possible to start recruiting,” Bateman said.

For information on the coaching position, click here. _________________________________

Cross country runner Hanson named to All-Freshman Team December 19, 2017

Congratulations to Jets women’s cross country runner Sarah Hanson on being named to the Michigan Community College Athletic Association All-Freshman Team for the 2017 season.

Hanson, of Vandercook Lake, finished 103rd at the National Junior College Athletic Association Division 1 cross country championships this year, completing the 5000 meters in 20:16. (There were 309 runners total.) At the MCCAA Championships, Hanson ran 20:09.4, finishing in 12th and earning a medal.

_________________________________

New cross country coach signedDecember 19, 2017

Jackson College Jets athletics welcomes Serafin Llerena as men’s and women’s cross country coach.

Llerena attended Olivet College where he ran track and cross country for four years. He was voted team captain for cross country his junior and senior years. He earned a bachelor’s degree in sports and fitness management in 2011. He currently works as athletic director, dean of students and head boys cross country coach for Jackson Preparatory and Early College (JPEC).

“This will be my first collegiate level coaching job, and I am thrilled for the opportunity,” he said. “I look forward to being able to coach at Jackson College to continue my career as a coach but, most importantly, to help these student athletes achieve their goals in life.” _________________________________


Jackson Citizen Patriot

Jackson College welcomes new cross country coach

December 20, 2017

Click here to view this article

Jackson Citizen Patriot Prospective students invited to ‘New Year, New You’ open house at Jackson College

December 11, 2017


Jackson Citizen Patriot Motivational speaker is featured guest at 2018 MLK Service Award ceremony

December 22, 2017


Jackson Citizen Patriot Failings in public support, medical industry, started opioid crisis in ‘90s, doctor says

December 8, 2017


NEWS/MEDIA

http://www.mlive.com/sports/jackson/index.ssf/2017/12/jackson_college_welcomes_new_c.html

http://www.mlive.com/news/jackson/index.ssf/2017/12/new_year_new_you_open_house_to.html

http://www.mlive.com/news/jackson/index.ssf/2017/12/motivational_speaker_is_featur.html

http://www.mlive.com/news/jackson/index.ssf/2017/12/failings_in_public_support_med.html

Marketing & Communications December 2017 Board Report · 2018-01-03 · Marketing & Communications...

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