Marketing & Communications Case Studies

MPI Rocky Mountain ChapterMPI Orange County

PYM LIVE NYC

Advertising Guide and Marketing Calendar

Keith TempletonMPIRMC Chapter Administrator

Marketing Calendar

Keith TempletonMPIRMC Chapter Administrator

Create a group distribution email addressi.e. communications@

Create new calendar andname it communications

Create a New Appointment (with a reminder of a week out or so to make sure you have everything you need) and send to group distribution email

address, i.e. communications@

When New Appointment is saved, it saeves in the defauly calendar. In order to move it to the

communication calendar, Open, File,

SuccessesEntire team can be aware of email scheduleNo over promising/committing emails (two per week)

ChallengesEntire team can be aware of scheduleInserting needed/urgent emails (move others)Determining Priorities (every team has their opinions)

Keith Templetonadmin@mpirmc.org

THANK YOU.

ENGAGE – MarCommHeather Even, VP Education, MPI, Orange CountyJessica Rienecker, CTA, CTP, CMM, Director, Online

Communications, MPI, Orange CountyErin Scholes, CMP, CSEP, Executive Director, San Diego MPI

Heather Even, MAVice President, Maple Street Management, Inc.

VP, Education, MPI, Orange County

Heather was first introduced to the meetings and events industry in her early twenties while working part-time for Maple Street Management, a woman & family owned association management company. After a short stint in the higher education world, she returned to Maple Street in 2009. She runs all communications and events for her association clients.

Heather joined MPI, Orange County in 2012 and has served on the board as Director, Special Programs from 2013-2015 and VP, Education 2015-2016. Next year she will serve as the chapter’s President-Elect.

During her downtime, she combines her love of movies and writing by working on screenplays.

Jessica Rienecker, CTA, CTP, CMMMeeting Sales Director - Western Region, Visit Anaheim

Director, Online Communications, MPI, Orange County

Jessica Rienecker has been in marketing and hospitality sales for ten years. After many years with Millennium, Hilton and Wyndham branded hotels she joined Visit Anaheim in the Spring of 2015. Her personal experience with social media includes excessive Facebook check-ins and food photos on her own page.

Her professional experience started with an industry blog for CVent as well as creating the social media campaign for the Women in Tourism International Alliance from 2012 to 2014. She currently serves as Director of Online Communications for her local MPI chapter managing social media and web content.

In her free time, she teaches a weekly yoga class in Orange County and blogs for online yoga magazines. She has also taught yoga at local industry conferences to help bridge the gap between work and wellness.

Erin Scholes, CMP, CSEPOwner, Scholes Meeting & Events

Executive Director, San Diego MPI

Erin Scholes is a past SDMPI Chapter President and currently Executive Director of the chapter. During Scholes 14 year tenure with SDMPI she has served seven years on the SDMPI board of directors and three years as a committee chair.

She also owns a local meeting & event planning business Scholes Meeting & Events. SME provides full service meeting planning, hotel site selection and local onsite event staffing. Scholes carries both the designation of CMP (Certified Meeting Professional) and CSEP (Certified Special Event Professional) and is a faculty member at San Diego State University and Mesa College for their meeting and event management programs.

ENGAGE – Communications & Marketing• What is ENGAGE?

• History• Partners

• Challenges• Re-Branding• Volunteer Role of Copywriter

• Success• Cross Promotion • Event Calendars• Social Media

Heather Even – heather@maplestreet.orgJessica Rienecker – jrienecker@visitanaheim.org

Erin Scholes – administrator@sdmpi.org

THANK YOU.

2015 PYM LIVE NYCKristi Casey Sanders, DES

Plan Your Meetings @ Meeting Professionals International

Sept. 24, 2015The Wayfarer, NYC

Problem: #1

Problem: #2

“You know, no one is going to want to go into the city that day. It’s going to be a ZOO!”

Problem: #3

“Oh … did you hear? President Obama is going to come into the city that day to see the Pope.”

Problem: #4

“Now they’re telling people not to go to the city at all, unless they’re going to work.”

Problem: #5

We try to maintain a 1:1 ratio.We didn’t have much squish room.

Solution: #1

Doing a little research:• Time• Transportation options

Solution: #2

Switch up know-before-you-go email

Switch up know-before-you-go email• Address the elephant first• Remind them they’ll have 4 hours to

get out of the city

Solution: #3

Move the RSVP info to the top“Thank you in advance for honoring the commitment you made when you RSVP’d. We look forward to creating an exceptional experience for you.”

Solution: #4

Educate call squad & call every registrant

Result?

NO ATTRITION!!!!!

And they were all ON TIME!

Case Study: 2015 PYM LIVE NYCKristi Casey Sanders, DES