Marketing & Communications · 2020-03-16 · What You Need to Know About Marketing & Comms Small...
Transcript of Marketing & Communications · 2020-03-16 · What You Need to Know About Marketing & Comms Small...
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Induction
Presentation 2019
Marketing &
Communications
Brendan Vaughan
Web Manager
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What You Need to Know About Marketing & Comms
Small team of experts in marketing, communications, public relations, social
media & web.
Marketing & Comms strategy 2017-2019
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What You Need to Know About Marketing & Comms
• Communications/PR
• Marketing
• Web
• Branding
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What you Need to Know About Marketing & Comms
• Communications/PR
Proactive & reactive media management
Manage national and international PR
Academic media engagement
programme
UL.ie news centre
UL Links magazine
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What You Need to Know About Marketing & Comms
•Marketing
Undergraduate
Postgraduate
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Social
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Traditional MediaBillboards
Limerick Leader
Today FM
Newstalk
Limerick Live 95
Spin South West
Galway Bay FM
Clare FM
Tipp FM
Radio Kerry
Red FM
WLR FM
Midlands 103 FM
Radio
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Paid Ads
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What You Need to Know About Marketing & Comms
•Web
New to M&C
New web team appointed
Website launched – makeover
All new websites fit within template
New website redesign project
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What You Need to Know About Marketing & Comms
• Branding
Aim to deliver a comprehensive brand, messaging and positioning strategy to be deployed university-wide.
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How We Can Support You
All queries relating to branding, web, communications and marketing.
E.G.
Media support & training
Programme marketing
Social media training
PR
Web
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First Port of Call
Marketing & Communications website
https://www.ul.ie/marcomms/
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Thankyou
University of Limerick,
Limerick, V94 T9PX,
Ireland.
Ollscoil Luimnigh,
Luimneach,
V94 T9PX, Éire.
+353 (0) 61 202020
ul.ie