Two-Year Planning Grid for Marketing

Communication Students in

the Advertising Concentration

Photo: Brooke Berger

Semester #5

FALL SEMESTER CREDITSIntroduction to Marketing 54-1500 3Introduction to Advertising 54-1600 3Consumer Behavior (Adcult) 54-1601 3Introduction to Public Relations 54-1700 3LAS Core or College-Wide Elective* 3

TOTAL CREDITS = 15

Semester #7

FALL SEMESTER CREDITSAdvertising Workshop 54-2601 3 (Prerequisite: 54-1500 & 54-1600)

Advertising Elective 3Advertising Production I 54-2602 (Prerequisite: 54-1500) 3Advertising Elective 3LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

Semester #6

SPRING SEMESTER CREDITSIntroduction to Media 54-2900 (Prerequisite: 54-1500) 3Interactive Advertising 54-1604 (Prerequisite: 54-1500) 3Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)

Copywriting I 54-1605 (Prerequisite: 54-1500 & 54-1600) 3LAS Core or College-Wide Elective* 3

TOTAL CREDITS = 15Semester #8

SPRING SEMESTER CREDITSSemiotics 54-3670 3Marketing Yourself 54-3505 (75 hrs.) 3Advertising Elective 3Advertising Capstone Course (Prerequisite: 54-1605 & 54-2500**) 3LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.

*A College-Wide Elective can be any class not required by LAS or for your major.**Capstone prerequisites vary by course type; there are 3 different Ad. Capstone Classes

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.

Marketing Department Core Class LAS Core Requirement Advertising Core Advertising Elective Capstone CourseF11

Two-YearPlanning Grid for Marketing Communication Students in the Marketing Concentration

Photo: Alison Grant

Semester #5

FALL SEMESTER CREDITSIntroduction to Marketing 54-1500 3Introduction to Public Relations 54-1700 3Consumer Behavior (Adcult) 54-1601 3Introduction to Advertising 54-1600 3LAS Core or College-Wide Elective* 3

TOTAL CREDITS = 15

Semester #7

FALL SEMESTER CREDITSMarketing Yourself 54-3505 (75 hrs.) 3Technology for Marketing 54-2515 (Prerequisite: 54-1500) 3Marketing Elective 3Developing a Marketing 3 Plan 54-3502 (Prerequisite: MC Core & Writing & Rhetoric II)

LAS Core or College-Wide Elective 3TOTAL CREDITS = 15

Semester #6

SPRING SEMESTER CREDITSIntro. to Sales Promotion 54-1501 (Prerequisite: 54-1500) 3Marketing Research Basics 54-1530 (Prerequisite: 54-1500) 3Intro. to Sales & S. Manag. 54-1503 (Prerequisite: 54-1500) 3Introduction to Media 54-2900 (Prerequisite: 54-1500) 3LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

Semester #8

SPRING SEMESTER CREDITSMarketing Case Workshop 54-3501 (Prerequisite: 54-1530) 3Marketing Elective 3Marketing Elective 3Marketing Elective 3LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.

Marketing Department Core Class LAS Core Requirement Marketing Core Marketing Elective Capstone CourseF11

Two-Year Planning Grid for Marketing

Communication Students in the

PR Concentration

Photo: Lauren DuBeau

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.

Marketing Department Core Class LAS Core Requirement PR Core PR Elective Capstone Course

Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.

*A College-Wide Elective can be any class not required by LAS or for your major.

Semester #5

FALL SEMESTER CREDITSIntroduction to Public Relations 54-1700 3Introduction to Marketing 54-1500 3Public Relations Writing 54-1701 3Introduction to Advertising 54-1600 3LAS Core or College-Wide Elective* 3

TOTAL CREDITS = 15

Semester #7

FALL SEMESTER CREDITSPublic Relations Issues 54-2707 (Prerequisite: 54-2701) 3Social Change Communication 54-2708 (60 hrs.) 3PR Elective 3Internship or Employee Engagement 3LAS Core or LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

Semester #6

SPRING SEMESTER CREDITSConsumer Behavior (Adcult) 54-1601 3Public Relations Cases & Crisis 54-2701 3 (Prerequisite: 54-1700 & 54-1701)

Introduction to Media 54-2900 (Prerequisite: 54-1500) 3Marketing Research Basics 54-1530 or 3Intro. to Market Research 54-2500 (Prerequisite: 54-1500)

LAS Core or College-Wide Elective 3TOTAL CREDITS = 15

Semester #8

SPRING SEMESTER CREDITSPR Campaigns 54-3702 3 (Prerequisite: 54-2900 & 54-2707)

Marketing Yourself 54-3505 (75 hrs.) 3PR Elective 3PR Elective 3LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

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Four-Year Planning Grid for Marketing Communication Students in the Advertising Concentration1st YearFALL SEMESTER CREDITSIntroduction to Marketing 54-1500 3Introduction to Advertising 54-1600 3First Year Seminar 48-1100 3Writing & Rhetoric I 52-1151 3LAS Core Requirement 3

TOTAL CREDITS = 15

2nd YearFALL SEMESTER CREDITSIntroduction to Media 54-2900 (Prerequisite: 54-1500) 3Interactive Advertising 54-1604 (Prerequisite: 54-1500) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSConsumer Behavior (Adcult) 54-1601 3Introduction to Public Relations 54-1700 3College Level Mathematics 3Writing & Rhetoric II 3College-Wide Elective (any class) 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSMarketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)

Copywriting I 54-1605 (Prerequisite: 54-1500 & 54-1600) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules.

3rd YearFALL SEMESTER CREDITSAdvertising Workshop 54-2601 (Prerequisite: 54-1500) 3Advertising Production I 54-2602 (Prerequisite: 54-1500) 3Advertising Elective 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

4th YearFALL SEMESTER CREDITSMarketing Yourself 54-3505 (75 hrs.) 3Advertising Capstone 3 Course (Prerequisites: 54-1605 & 54-2500)

LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSSemiotics 54-3670 3Advertising Elective 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSAdvertising Elective 3College-Wide Elective 3College-Wide Elective 3College-Wide Elective 3College-Wide Elective 3

TOTAL CREDITS = 15

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.

Marketing Department Core Class LAS Core Requirement Advertising Core Advertising Elective Capstone Course

Why not consider

an additional

Advertising Course?}Notes: *A College-Wide Elective can be any class not required by LAS or for your major. **Capstone prerequisites vary by course type; there are 3 different Ad. Capstone Classes

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Four-Year Planning Grid for Marketing Communication Students in the Marketing Concentration

1st YearFALL SEMESTER CREDITSIntroduction to Advertising 54-1600 3Introduction to Marketing 54-1500 3First Year Seminar 48-1100 3Writing & Rhetoric I 52-1151 3LAS Core Requirement 3

TOTAL CREDITS = 15

2nd YearFALL SEMESTER CREDITSIntroduction to Public Relations 54-1700 3Intro. to Sales Promotion 54-1501 (Prerequisite: 54-1500) 3Intro. to Sales & S. Manag. 54-1503 (Prerequisite: 54-1500) 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSMarketing Research Basics 54-1530 (Prerequisite: 54-1500) 3Consumer Behavior (Adcult) 54-1601 3College Level Mathematics 3Writing & Rhetoric II 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSIntroduction to Media 54-2900 (Prerequisite: 54-1500) 3Technology for Marketing 54-2515 (Prerequisite: 54-1500) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules.

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.

Marketing Department Core Class LAS Core Requirement Marketing Core Marketing Elective Capstone Course

3rd YearFALL SEMESTER CREDITSMarketing Case Workshop 54-3501 (Prerequisite: 54-1530) 3Marketing Elective 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

4th YearFALL SEMESTER CREDITSMarketing Elective 3Marketing Yourself 54-3505 (75 hrs.) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSDeveloping a Marketing Plan 54-3502 3 (Prerequisite: MC Core & Writing & Rhet. II)

LAS Core Requirement 3LAS Core Requirement 3Marketing Elective 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSMarketing Elective 3College-Wide Elective 3College-Wide Elective 3College-Wide Elective 3College-Wide Elective 3

TOTAL CREDITS = 15

Why not consider

an additional

Marketing Course?}

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Four-Year Planning Grid for Marketing Communication Students in the PR Concentration

Please Note: This grid is simply an example of how students may organize their schedules.

*Class fulfills the Oral Communication Requirement

1st YearFALL SEMESTER CREDITSIntroduction to Public Relations 54-1700 3Introduction to Marketing 54-1500 3First Year Seminar 48-1100 3Writing & Rhetoric I 52-1151 3LAS Core Requirement 3

TOTAL CREDITS = 15

2nd YearFALL SEMESTER CREDITSConsumer Behavior (Adcult) 54-1601 3Public Relations Cases & Crisis 54-2701 (Prerequisite: 54-1700 & 54-1701) 3Introduction to Media 54-2900 (Prerequisite: 54-1500) 3LAS Core Requirement 3College-Wide Elective (any class) 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSPublic Relations Writing 54-1701 3Introduction to Advertising 54-1600 3College Level Mathematics 3Writing & Rhetoric II 3College-Wide Elective (any class) 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSMarketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)

Public Relations Issues 54-2707 (Prerequisite: 54-2701) 3PR Presentation Skills* 54-3701 (60 hrs.) 3LAS Core Requirement 3College-Wide Elective (any class) 3

TOTAL CREDITS = 15

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.

Marketing Department Core Class LAS Core Requirement PR Core PR Elective Capstone Course

3rd YearFALL SEMESTER CREDITSSocial Change Communication 54-2708 (60 hrs.) 3PR Elective 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

4th YearFALL SEMESTER CREDITSPR Elective 3Marketing Yourself 54-3505 (75 hrs.) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSPR Campaigns 54-3702 3 (Prerequisite: 54-2900 & 54-2707)

Internship or Employee Engagement 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3

TOTAL CREDITS = 15

SPRING SEMESTER CREDITSPR Elective 3College-Wide Elective 3College-Wide Elective 3College-Wide Elective 3College-Wide Elective 3

TOTAL CREDITS = 15

Why not consider

an additional Public

Relations Course?}

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