Marketing collection leaflet
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Research you can use www.emeraldinsight.com/collections Marketing
Transcript of Marketing collection leaflet
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Research you can usewww.emeraldinsight.com/collections
Marketing
Emerald’s Marketing Collection Journals
• Asia Pacific Journal of Marketing and Logistics
• Corporate Communications: An InternationalJournal
• European Journal of Marketing
• International Journal of Bank Marketing
• International Journal of Pharmaceutical andHealthcare Marketing
• International Journal of Wine BusinessResearch
• International Marketing Review
• Journal of Business & Industrial Marketing
• Journal of Communication Management
• Journal of Consumer Marketing
• Journal of Fashion Marketing and Management:An International Journal
• Journal of Historical Research in Marketing –2009 New Launch
• Journal of Islamic Marketing – 2010 NewLaunch
• Journal of Product & Brand Management
• Journal of Research in Interactive Marketing
• Journal of Services Marketing
• Marketing Intelligence & Planning
• Qualitative Market Research: An InternationalJournal
• Young Consumers.
Book Series
• Advances in Business Marketing andPurchasing
• Advances in International Marketing.
Why choose Emerald SubjectCollections?Tailored – with each collection based around aspecific management discipline, you can ensurethat the information you receive is directly relevantto your interest area
High quality – Emerald’s scholarly journals arepeer reviewed and many are Thomson Reuters(ISI) ranked. All of Emerald’s book series containcommissioned content, so users can be assuredthat they are accessing verified quality research
Cost-effective – by tailoring your subscription tospecific subject areas you will not pay forinformation that is not relevant and if a new title islaunched or acquired in your collection, then youwill automatically receive access as soon as thecontent is available online … at no extra cost
Continuous access – all research is availableonline through a simple search and browse facility,which can be used by any number of people at thesame time
No embargoes – your subscription will provideyou with immediate access to the latest articlesand chapters in your chosen subject area(s) asthey are published
Save time – with journals and book seriesavailable through one integrated platform, you willsave vital search time by pin-pointing the rightinformation quickly
International – access research from aninternational author base to ensure a globalperspective.
What does a subscription include? • Perpetual access to all research published
during the year of your subscription and rentedaccess to full text dating back to 1994
• Integrated and intuitive search and browsefunctionality with HTML or PDF formatsavailable
• In addition, subscribers can also access a rangeof useful support resources – all designed tomake research easier!
Who should subscribe? Emerald publishes research you can use. Thismeans that each collection produces researchpapers that support the academic community, aswell as being of interest to managers.
Marketing
Stimulating cutting edge debate through regular and in-depth coverage of key topicssuch as the economic effects on marketing, technology implications, relationshipmarketing and customer loyalty. Benefit from evidence-based marketing theory andresearch from the world’s leading marketing thinkers. Included in the collection islandmark journal European Journal of Marketing, which boasts over 40 years ofcontinuous publication.
Subscription options Emerald’s Journals – subscribeto the Emerald MarketingeJournal Collection
Emerald’s Journals and BookSeries – subscribe to theEmerald Online MarketingCollection
How to order
• Direct from Emerald. Please e-mail:[email protected](quote M/M10 withcorrespondence)
• Via your subscription agent.
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Emerald SubjectCollectionsYou may also be interested in:Accounting and Finance, BuiltEnvironment, Business Ethicsand Law, Economics, Education,Engineering, Enterprise andInnovation, Health Care/HealthCare Management, HumanResource Management,Industry and Public SectorManagement, Information andKnowledge Management,International Business, Learningand Development, Library andInformation Services,Management Science/Management Studies, ManagingQuality, Operations and LogisticsManagement, OrganizationStudies, PerformanceManagement and Measurement,Strategy, Tourism andHospitality.
“The European Journal ofMarketing provides an importantcontribution to scholarly research.The insightful articles examine anarray of cutting edge marketingtopics from both a European andglobal perspective.”
David W. Cravens, Texas Christian University
