Marketing Checklist Ecommerce Fashion Email · New Product Photo Link to New Product or Relevant...

Ecommerce Fashion EmailMarketing Checklist

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Table of Contents

Get more sales with personalized email marketing | www.smartrmail.com

1. Welcome Email

2. Content Email

3. Promotional Email

4. Product Recommendation Email

5. Abandoned Cart Email

6. New Inventory Email

7. Post Purchase Email

8. Reactivation Email

9. Holiday Emails

10. Birthday Email

Welcome Email

Include

Thank You Message

Creative Image

Branded Content

Links to Social Profiles

Select Discount

0%

10-20%

20-30%

Free Shipping


If including a discount offer – remember to add an expiry dateand send a second email if the offer isn't used.

Content EmailSelect Content

Brand Story

Style Tips

Guest Blog Feature

Select Offer

None

10% Discount

Free Shipping


Frequency

Twice a Month

Once a Month

Promotional Email

Select Sale Goal

Increase Average Order Value = Spend $X and Save X

Sell Overtstocked or Old Items = Free Gift with $X Purchase

Encourage Repeat Purchases = Loyalty Points with Purchase

Include

Bold Offer

Single Call to Action

Related Products


Schedule

Initial

Ends Tomorrow

Last Day

Final Hours

Personalized ProductRecommendations

Select Freshness

Best Sellers

New Products

Mix

Select Pricing

Full Price

On Sale

Mix


Recommend

Popular Products

Personalized Products

Mix

Frequency

Weekly

Every 2 Weeks

Monthly

Abandoned Cart Email

Select Offer

Free Shipping

X% Discount

None

Include

Witty Copy

Product Image

Product Recommendations


Trigger

6 hours

12 hours

24 hours

Follow Up x 2

2 Days

7 Days

14 Days

New Inventory Email

Include

Clear Subject Line

New Product Photo

Link to New Product or Relevant Collection

Single CTA


Best Practices

Segment Email List Based on Past Purchases

Include Other Personalized Product Recommendations

Use the words "New" or "Introducing"" in the subject line

Post Purchase EmailInclude

Order Number

Shipping Info

Billing Info

Return Info

Contact Info

Product Info


Select

Experience Survey

Coupon Code

Referral Code

Cross-Sell Product Recommendations

Link to Social Profiles

Share Buttons for Social

Additional Emails

Product Review Request(2-3 days after received)

Testimonial Email

Reactivation Email

Trigger

60 Days

90 Days

120 Days


Email Sequence

Day 1: "We've Missed You!"

Day 4: "50% OFF EVERYTHING - JUST FOR YOU"

Day 7: "You will be deleted from our list in 7 days"

Day 14: "You've been unsubscribed"

Holiday Emails

Ecommerce Holiday Calendar

Valentines Day

Mother's Day

Father's Day


Select Email Sequence

Independence Day

Back-to-School

Labor Day

Halloween

Black Friday

Cyber Monday

Super Saturday

Christmas

Boxing Day

Sale Tomorrow

Sale Starts Today

Sale Last Day Tomorrow

Sale Last Day

Sale Last Hours

Sale Extended

Birthday Email

Discount

$X OFF

X% OFF

Free Shipping


Include

Birthday Message Copy

Coupon Code

CTA

Get more sales with personalized email marketing

SmartrMail is a email marketing app forShopify and BigCommerce stores. Our

personalized product emails save you timeand get you more sales

Our stores have generated over $12 million inextra revenue through SmartrMail

Personalized ProductRecommendations

Abandoned Cart Emails

Quicker Email Newsletters

Our recommendation engine trackspurchase history, browsing behavior,and email clicks.

Set triggers and up to 3 messages torecover the 68% of sales lost fromabandoned carts.

Compose email newsletters up to 5xfaster with SmartrMail's product lookup.

Contact UsWe are here to help

Join over 2700 stores gettingmore sales for their stores

WEB: smartrmail.comEMAIL: [email protected]

Marketing Checklist Ecommerce Fashion Email · New Product Photo Link to New Product or Relevant...

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