MARKETING CHANNELS: PHARMACEUTICAL MANUFACTURINGA P R I L , 2 0 1 6

P R E V I E W O F

REPORT OVERVIEW

How you can use this report

THIS ANALYSIS INCLUDES 120 MEDIA OUTLETS ACROSS THE FOLLOWING CHANNELS:

• 34 leading conferences• 22 influential websites• 19 influential industry email

newsletter and newsfeeds• 41 print and digital

publications • 4 social media websites/

outlets

DATA WERE ANALYZED AND REPORTED ACROSS THE FOLLOWING RESPONDENT SEGMENTS:

• Company size

• Company location/geography

• Respondent primary responsibility

70 PAGES

120

MEDIA OUTLETS ANALYZED

SECTIONS:

• Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.

• Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

ISR’s Marketing Channels: Pharmaceutical Manufacturing report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

D A T A C O L L E C T I O N

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5 - M I N U T E S E R I E S O F

Q U E S T I O N S

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Methodology:All respondents (N=296) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization.

Respondents were required to pass several screening criteria to qualify and participate in this survey:

• Must work at a pharmaceutical or biotech company

• Must have responsibilities in the following categories: executive management, clinical trial manufacturing, commercial manufacturing, outsourcing/purchasing, or supply chain

• Must have significant influence over outsourced manufacturing

• Must have been involved in outsourced manufacturing within the past 18 months

• Must play a role in gathering information about service providers, selecting service providers and/or managing contract manufacturing activities

1. Executive Summary

2. Conference Attendance

3. Webinars

4. Websites

5. Email Newsletter and Newsfeed Readership

6. Print Publication Readership

7. Electronic Publication Readership

8. Social Media

9. Respondent Demographics

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

MEDIA OUTLETS INCLUDEDCONFERENCES

• AAPS (American Association of Pharmaceutical Scientists)

• ACS National Meeting• ASCO• ASENT- CNS• BDP Week

(Biopharmaceutical Development & Production)

• BIO Europe• BIO International• Biomarkers & Diagnostics

World Congress• BioManufacturing Summit• BioPharma Asia Convention• BioProcess International

Conference• ChemOutsourcing• Chemspec Europe• CPhI China• CPhI Japan• CPhI Worldwide• Contract Pharma• Controlled Release Society• DCAT Week• DIA Annual Meeting US• DIA China Annual Meeting• DIA Europe Annual

EuroMeeting• Informex• Interphex• ISPE (International Society

for Pharmaceutical Engineering)

• PDA Annual Meeting• Pharma Expo• Pharmapack• Pittcon Conference & Expo• Scientific Session American

College for Cardiology• SOCMA Annual Dinner• World Congress of Pain• World Generic Medicine

Congress Europe• World Vaccine Congress

WEBSITES• www.biopharma-reporter.

com• www.chemicalinfo.com• www.evaluategroup.com• www.FierceBiotech.com• www.FiercePharma.com• www.firstwordpharma.com• www.thelifesciencesreport.

com

• www.in-pharmatechnologist.com

• www.outsourcing-pharma.com

• www.patentdocs.org• www.pharma-iq.com• www.pharmaceutical-

business-review.com• www.Pharmexec.com• www.Pharmalive.com• www.pharmatimes.com• www.phrma.org• www.pmlive.com• www.scripintelligence.com• social.eyeforpharma.com• www.thepinksheet.com• blogs.wsj.com/pharmalot• www.webMD.com•

EMAIL NEWSLETTERS

• BioPharma Reporter Newsletter

• BioProcess Online Newsletter

• Clinical Leader Newsletter• Contract Pharma

eNewsletter• DIA Daily eNewsletter• FierceBiotech Newsletter• FierceLifeSci Weekly Digest• FiercePharma Newsletter• FierceVaccines Newsletter• First Word Pharma

Newsletter• in-Pharma Technologist

Newsletter• Life Science Leader

Newsletter• Outsourcing Pharma

Newsletter• Outsourced Pharma

Newsletter• Pharmaceutical Online

Newsletter• Pharma Executive Digital

Edition• PharmaLive Daily Advantage

Newsletter• Source Solution / News

Source• Therapeutics Daily

PRINT PUBLICATIONS

• American Pharmaceutical Review

• Applied Clinical Trials• Bio Executive International• BioPharm International• BioProcess International• Contract Pharma• Drug Development and

Delivery• Drug Development News• EPC (European

Pharmaceutical Contractor)• European Pharmaceutical

Executive• Genetic Engineering and

Biotechnology News• IN VIVO• Journal of the American

Medical Association• The Journal of Life Sciences• Lancet• LC*GC• Life Science Leader• Manufacturing Chemist• Medical Marketing & Media

(MM&M)• Nature• Nature Biotechnology• Nature: Methods• New England Journal of

Medicine• Pharmaceutical Commerce• Pharmaceutical Engineering• Pharmaceutical Executive• Pharmaceutical

Manufacturing• Pharmaceutical Market

Europe• Pharmaceutical Outsourcing• Pharmaceutical Processing• Pharmaceutical Technology• Pharmaceutical Technology

Europe• Pharma Focus Asia• Pharma VOICE• PharmaTimes• The Pink Sheet• R&D Directions• The Scientist• SCRIP Intelligence• Tablets & Capsules• UK Lifescience Industry

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

ELECTRONIC PUBLICATIONS

• American Pharmaceutical Review

• Applied Clinical Trials• Bio Executive International• BioPharm International• BioProcess International• Contract Pharma• Drug Development and

Delivery• Drug Development News• EPC (European

Pharmaceutical Contractor)• European Pharmaceutical

Executive• Genetic Engineering and

Biotechnology News• IN VIVO• Journal of the American

Medical Association• The Journal of Life Sciences• Lancet• LC*GC• Life Science Leader• Manufacturing Chemist• Medical Marketing & Media

(MM&M)• Nature• Nature Biotechnology• Nature: Methods• New England Journal of

Medicine• Pharmaceutical Commerce• Pharmaceutical Engineering• Pharmaceutical Executive• Pharmaceutical

Manufacturing• Pharmaceutical Market

Europe• Pharmaceutical

Outsourcing• Pharmaceutical Processing• Pharmaceutical Technology• Pharmaceutical Technology

Europe• Pharma Focus Asia• Pharma VOICE• PharmaTimes• The Pink Sheet• R&D Directions• The Scientist• SCRIP Intelligence• Tablets & Capsules• UK Lifescience Industry

SOCIAL MEDIA• Facebook• LinkedIn• Twitter• YouTube

MEDIA OUTLETS CONTINUED

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

Introduction

INTRODUCTION

Marketing Channels: Pharmaceutical Manufacturing 12www.ISRreports.com ©2016

Preferred Ways of LearningIndustry decision-makers use a number of channels to learn about new contract manufacturers. Attending industry conferences is the most common method (59%) for gaining new information.

“How do you learn about new contract manufacturers? (Select all that apply).” (n= 293)

S A M P L E P A G E :

PREFERRED WAYS OF LEARNINGMore than half of respondents indicated they use industry conferences to learn about new contract manufacturers. In this report, ISR analyzes conference attendance and provides breakdowns by respondent company size, geography, and primary responsibility.

Download the full report at www.ISRreports.com.

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

Introduction

INTRODUCTION

Marketing Channels: Pharmaceutical Manufacturing 13www.ISRreports.com ©2016

Value of Information ChannelsNinety percent of respondents consider Industry conferences to be a valued channel for learning about industry news and information. Almost half of respondents consider it a “high value” information medium.

“How much value do you place on each of the following information channels as providers of industry news and information?” (n= 293)

S A M P L E P A G E :

VALUE OF INFORMATION CHANNELSIn this section, ISR asks respondents about the perceived value of different information channels. The data are available in the full report.

Purchase the full report at www.ISRreports.com.

D A T A I N F U L L R E P O R T

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

MORE INFORMATION

Industry Standard Research (ISR) is the premier, full service market research provider to the pharma and pharma services industries.  With over a decade of experience in the industry, ISR delivers an unmatched level of domain expertise.   For more information about our off-the-shelf intelligence and custom research offerings, please visit our Web site at www.ISRreports.com, email info@ISRreports.com, or follow us on twitter @ISRreports.

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Biosimilars & Biologics

Clinical Trial Recruitment &

Retention

Commercialization Department Models & Structures

Trends & Technologies

Manufacturing Service Provider Quality Benchmarking

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