Marketing Channels 101
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Transcript of Marketing Channels 101
Demographics are the WHO. External and surface factors regarding who the consumer is. This sets up important dividing lines when it comes to marketing and sales.
● age
● gender
● location
● marital status
● education
● disabilities
● occupation
● family size
● language
● mobility
● income
Psychographics are the WHY. Why a consumer is motivated to purchase a product has much more to do with them as a person.
● activities
● behaviors
● interests
● social class
● personalities
● lifestyles
● influences
● daily habits
● values
● opinions
● attitude
The Right Channels for Your Business. It’s important to know which channels add value to your brand and which take away from your time.
Track, Measure & Refine.Know what you are doing is making an impact on both your customers and your business. Invest wisely.
Putting More into Your Marketing.What are you interrupting?
What are you asking people to do?
Are they going to be able to do what you need them to do?
Where are you driving your customers?
What do you need them to do?